Author: Mintel Group Ltd.
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Staying Informed: How you Get the News - Canada - February 2021
Overview
 
What you need to know 
The news industry has been undergoing significant changes in recent years, but the past year has accelerated it even further. Digital technology has upended existing financial models and affected how consumers get their news on a daily basis. The COVID-19 pandemic has not just impacted how consumers get their news, but also the topics they are most interested in.

This industry is currently in a state of transition. Established news organizations are still at the centre, but they are being forced to quickly adapt to the new landscape. The analysis in this Report looks at what sources consumers use and trust for their news, with specific focus areas on how digital technology and the COVID-19 pandemic are changing how and what they consume. 

Key issues covered in this Report
●	Sources used to get the news and the trustworthiness of those sources
●	How news consumption habits have changed since the start of the COVID-19 pandemic
●	What devices consumers use to get their news at different times of the day
●	How the demand for local news is not matched with a similar willingness to pay for it
●	How political leanings impact consumers’ behaviours and attitudes with respect to news consumption.

This Report was written from January 4-28, 2021. Consumer research was fielded October 28-November 5, 2020.

Definition 
This Report covers news media and uses the following definitions of these terms: 

●	News media: mass media outlets that focus on delivering information about current events to the public.

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© Mintel Group Ltd.