Yogurt - China - November 2020
Overview
 
What you need to know
Despite the short-term, supply-side challenge at the beginning of the COVID-19 crisis, the yogurt market has benefited more from the outbreak, thanks to increased attention to health and immunity management, fuelling demand for dairy in the long term. However, as consumer spending confidence is recovering cautiously due to financial uncertainty, this will add pressure on premium yogurt sales.

Ambient yogurt’ growth is still outpacing chilled yogurt and the situation is unlikely to change in the near future. However, competition is intensifying in the chilled segment thanks to active NPD and new entries, showing brands’ determination to cultivate the segment and gain a competitive advantage in the long run.

Key issues covered in this Report
●	The impact of COVID-19 on the yogurt market 
●	Segment performance 
●	Launch activity and product innovation
●	Consumer behaviour and perception towards yogurt
●	Growth opportunities 

Scope and definitions
The Report covers ambient yogurt and chilled yogurt. 

●	Ambient yogurt in China is mainly sold at room temperature and in a drinkable format, which does not need a spoon to be eaten. 
●	Chilled yogurt in China refers to products sold in the chilled shelves. This usually includes two formats. One is the drinkable format that can be consumed directly or with a straw; the other is eaten with a complimentary spoon and is known as spoonable yogurt.