Author: Mintel Group Ltd.
Last saved by: HTTP server

Marketing to Pet Owners - China - July 2020
Overview
 
What you need to know
Mintel estimates the population of pet dogs and cats kept by urban residents in China reached 100 million in 2019. Although there are quite a few reported cases of pets being abandoned during the lockdown of COVID-19, Mintel survey data finds that owners’ attitudes towards keeping pets has not changed. Demand for pets is expected to resume quickly after owners’ lives return to normal.

The increasing popularity of pet products and services is a reflection of the increasing trend for owners to devote more of their time and income to ensure pets’ overall wellbeing. They are eager to understand more about pets, and are proactively exploring varied experiences together with their pets, which will become another significant driving force in the growing pet market. 

Key issues covered in this Report
●	The impact of COVID-19 on the pet market and the key trends after COVID-19
●	Pet owners’ profile, their relationships and attitudes towards pets
●	Pet owners’ spending on different pet-related categories, their preferred pet-related activities, and desirable services for pets
●	The efficient information channels to reach pet owners, and the effective purchase channels

Report scope
This Report examines owners who have pets.

●	Pets included: dogs, cats, rabbits, rodents, birds, fish, reptiles/amphibians. 

Respondents include 2,000 internet users aged 18-49 years who have pets, aiming at investigating the profile and lifestyles of pet owners.

This Report covers pet owners’ spending on the following categories.

●	Pet meals (including wet and dry pet foods)
●	Pet snacks (eg meat jerky, biscuits)
●	Pet health care (eg health check-up, vaccine)
●	Pet beauty and leisure (eg shower, photography)
●	Pet home supplies (eg cages/houses, toys)

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.