Baby Boomers and Health: Incl Impact of COVID-19 - US - May 2020
Overview
 
What you need to know 
Feeling satisfied and positive about their current state of health drives Baby Boomers to focus on the core tenets of health management and personal wellness. As chronic conditions become more prevalent, Boomers become dedicated to maintaining many aspects of their health, which supports their strong relationship with medical professionals. Shelter-in-place restrictions during COVID-19 have disrupted Boomers’ typical priorities by limiting their interaction with friends/family, as well as in-person medical care. Beyond the short-term impact of COVID-19, new expectations of social distancing, using telehealth and protecting vulnerable populations will greatly impact how Boomers manage and perceive their health. The mindset shift from feeling healthy to being labeled “at-risk” highlights a need for Boomers to re-evaluate their current health status and focus on preventive efforts. Additionally, social isolation and uncertainty about the future puts pressure on Boomers’ mental wellbeing.

Key issues covered in this Report
●	The impact of COVID-19 on Baby Boomers’ health management behaviors
●	The impact of COVID-19 recession on healthcare services and personal health management
●	Baby Boomers’ personal health perceptions may shift beyond COVID-19
●	COVID-19 will impact Baby Boomers’ reliance on in-person medical care 

This Report was written May 8-28, 2020 and updated on June 4, 2020 with COVID-19 implications.

Definition 
Mintel defines Baby Boomers as the generation born between 1946 and 1964. In 2020, Baby Boomers are between the ages of 56 and 74.