Author: Mintel Group Ltd.
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Clean Beauty - China - March 2020
Overview
 
What you need to know
As an emerging segment, clean beauty is impacting the beauty market and is expected to be better adopted by Chinese consumers in the near future, driven by increasing needs for ensured product safety and proven effectiveness. However, due to a lack of industry consensus, consumers are still confused about this concept though most of them hold positive attitudes towards clean beauty in terms of safety and sustainability, indicating the necessity of consumer cultivation.

The good news is that as consumers are becoming more and more sophisticated, their concerns over the impact of consumption will also grow, and this will stimulate further growth of this segment in the future.

Covered in this Report
Mintel has used the following definitions of products that have natural ingredients, organic content or are non-GMO, with discussion mainly focused on the following categories: 

●	Skincare (includes skincare products for the face and body such as soap, shower gel, body lotion, facial skincare, sun protection, deodorant) 
●	Colour cosmetics (including facial, lip and eye) 
●	Haircare (includes shampoo, conditioner, hairstyling products, hair colour)

Excluded
The following categories are excluded from the scope of this Report:

●	Oral care (toothpaste and mouthwash) 
●	Shaving creams/gel 
●	Fragrance 
●	Nail products 
●	Children’s and baby personal care products

Subgroup definitions (by monthly personal income)
| Tier one cities | Tier two cities or below
Low earner | RMB5,999 or below | RMB4,999 or below
Middle earner | RMB6,000-9,999 | RMB5,000-8,999
High earner | RMB10,000 or above | RMB9,000 or above

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