Author: Mintel Group Ltd.
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Leisure Outlook - UK - March 2020
Key Findings
 
“The coronavirus outbreak presents a catastrophic threat to the sector both in the short- and long term. Meeting Brits in the home can help mitigate losses for some, for example through virtual entertainment and delivery food services. Transparency and flexibility will be welcomed by consumers.”
-Lauren Ryan, Leisure Analyst

COVID-19 will hit the leisure sector hard
The UK’s leisure industry looks set to be significantly impacted by the COVID-19 outbreak as consumers are expected to remain indoors. 

Winter blues kept Brits inside
The winter temperatures drove many Brits to stay indoors in the month to January 2020, with participation in most surveyed non-food and drink activities dropping to the lowest levels seen since the previous January. 

Cinemas attendance stable
Cinema and theatre attendance remained stable with 43% of consumers attending in January, ranking as the most popular surveyed non-food and drink led leisure activity. 

Veganuary broke records
More than 400,000 Brits participated in Veganuary in 2020, up from 250,000 in 2019. Hundreds of new plant-based menu items were launched to coincide with the event, with sales exceeding expectations in many cases.

Bumper festive period for late-night trade
Those who attended a nightclub/late-night bar (21%) and a pub for drinks only (21%) were among the most likely to spend more on these activities in the month to January 2020 compared to a typical month. Key pub and bar operators reported a positive festive sales period. 

Food markets an emerging favourite
Street food markets have become regular fixtures on the UK food scene in the last five years, with new concepts launching regularly across the country. 14% of consumers have eaten at a street-food market in the last three months, rising to 29% of men aged 18-34.

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