Frozen Snacks - US - June 2019 

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY 
Overview
Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
The issues
The snack space is on fire; frozen still cold
Figure 2: Percentage growth in select snack categories, 2013-18
Snackers are headed in new directions
Figure 3: frozen snacks consumption trends, by key demographics, February 2019
Consumers age out of frozen snacks
Figure 4: Household consumption of frozen snacks, by age and gender, February 2019
The opportunities
Frozen snacks beyond snack time
Figure 5: Frozen snack occasions, February 2019
Solidify an identity beyond convenience
Figure 6: Frozen and refrigerated foods associations, February 2019
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Holding steady, but growth is elusive
Apps, smaller snacks see more improvement
Watch out for QSRs
Consumers snacking more
Sunny outlook for plant-based proteins
MARKET SIZE AND FORECAST
Slow but steady
Figure 7: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
Figure 8: Total US retail sales and forecast of frozen snacks, at current prices, 2014-24
MARKET BREAKDOWN
Faster longer-term growth expected for appetizers
Figure 9: Total US retail sales and forecast of frozen snacks, by segment, at current prices, 2014-24
Supermarkets a less prevalent channel
Figure 10: Total US retail sales of frozen snacks, by channel, at current prices, 2014-2018
MARKET PERSPECTIVE
Tough competition from foodservice operators
Figure 11: Total US retail sales and forecast of limited service restaurants, at current prices, 2013-2023
MARKET FACTORS 
Snacking frequency on the rise
Figure 12: Snacking frequency, January 2015 and November 2018
Keep an eye on shifting demos
Figure 13: Population by age, 2013-23
The mainstreaming of plant-based
Figure 14: Dietary preferences, by age, February 2019
Be the life of the party?
Figure 15: Types of in-home parties hosted, April 2018
Hispanics a key demographic
Figure 16: Total US and Hispanic population and growth, 2018-60
KEY PLAYERS – WHAT YOU NEED TO KNOW 
Bright spots seen in a fragmented market
Laser targeting from KHZ
The transition from foodservice to freezer is tough
Thaw and go enters hummus territory
COMPANY AND BRAND SALES OF FROZEN SNACKS
Some industry leaders manage to buck the trends
Figure 17: Sales of market, by company, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019
WHAT’S WORKING?
Devour targets the blurry line between meal replacement and snack
Figure 18: devour food porn/boss
Figure 19: Devour sandwiches, 2018
Meshing with millennial moms
Figure 20: Frozen sandwich products from J.M. Smucker and Hormel, 2018-2019
WHAT’S STRUGGLING?
From QSR to the freezer aisle?
Figure 21: Pepsico Doritos Loaded and Mac N’ Cheetos products, 2017-2018
The challenges of navigating change
WHAT’S NEXT?
More thaw and eat
Figure 22: Hummus Pods from The Modern Pod Company, 2018
Revolutionizing the frozen snack aisle
Figure 23: Evol products, 2018-2019
THE CONSUMER – WHAT YOU NEED TO KNOW 
Strong base driven by young men, families and Hispanics
Frozen snack consumption is out of sync with snack frequency
Everybody loves pizza (snacks)
Frozen snacks most often eaten at home
Associations with convenience, taste
Consumers are abandoning the category
Solid interest in new flavors, cleaner ingredients
HOUSEHOLD CONSUMPTION OF FROZEN SNACKS 
Figure 24: Household consumption of frozen snacks, by age and gender, February 2019
Young men represent the core adult consumers
Figure 25: Household consumption of frozen snacks, by age and gender, February 2019
Parental status keeps adults engaged
Figure 26: Household consumption of frozen snacks, by parental status, February 2019
Figure 27: Adult frozen snack consumption repertoire, February 2019
Figure 28: Child frozen snack consumption repertoire, February 2019
Hispanic and multicultural households are frozen snack fans
Figure 29: personal consumption of frozen snacks, by race and Hispanic origin, February 2019
FROZEN SNACK CONSUMPTION FREQUENCY 
Room to expand frequency
Figure 30: Frequency of frozen snack consumption, February 2019
Age impacts consumption frequency
Figure 31: Adult frequency of frozen snack consumption, by age and gender, February 2019
Parents, kids key consumers
Figure 32: Adult Frequency of frozen snack consumption, by parental status, February 2019
Figure 33: Child frozen snack consumption frequency, by age of child, February 2019
TYPES OF FROZEN SNACKS CONSUMED 
Pizza formats lead consumption
Figure 34: Types of frozen snacks consumed February 2019
Figure 35: Types of frozen snacks consumed, by age and gender, February 2019
Young men eat the most diverse range of frozen snacks
Figure 36: Repertoire analysis of frozen snacks consumed, by Adult age and gender, February 2019
Kids love all kinds of snacks
Figure 37: Types of frozen snacks consumed by children in the household, by age, February 2019
Children eat wide variety of snacks
Figure 38: Repertoire analysis of frozen snacks consumed by children, February 2019
FROZEN SNACK OCCASIONS 
Everyday occasions dominate frozen snack consumption
Figure 39: Frozen snack occasions, February 2019
Young men snack often and at all hours
Figure 40: Occasions for frozen snacks consumption, by gender and age, February 2019
Parents take snacks to go
Figure 41: Occasions for frozen snacks consumption, by parental status, February 2019
Teens eat snacks at meals – and as meals
Figure 42: Occasions for frozen snacks consumption, by age of child,  February 2019
FROZEN SNACK ASSOCIATIONS
Frozen snacks best known for speed
Figure 43: Attributes associated with various snacks, February 2019
Women may need some attention from frozen snack brands
Figure 44: Attributes associated with frozen snacks, by gender, February 2019
Frozen snacks fall short with parents on kid-friendly
Figure 45: Attributes associated with frozen snacks, by parental status, February 2019
FROZEN SNACK ATTITUDES AND BEHAVIORS
Shifts in consumption are slightly imbalanced
Figure 46: Attitudes and behaviors on frozen snacks, February 2019
Men show signs of wanting to engage even more
Figure 47: Attitudes and behaviors on frozen snacks, by gender, February 2019
Hispanics more likely to cut back on frozen snacks
Figure 48: Attitudes and behaviors on frozen snacks, February 2019
INTEREST IN FROZEN SNACK INNOVATION 
Complex flavors, premium and cleaner labels could spark trial
Figure 49: Interest in frozen snack innovation, February 2019
Men and women seek different innovations
Figure 50: Interest in frozen snack innovation, by age and gender, February 2019
Parents crave diverse convenience
Figure 51: Interest in frozen snack features, by parental status, February 2019
TURF Analysis
New flavors, less preservatives and more protein
Figure 52: Table - TURF Analysis – Frozen snack innovation/attributes, February 2019
Figure 53: TURF Analysis – Frozen snack innovation/attributes, February 2019
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
APPENDIX – THE MARKET 
Figure 54: Total US sales of frozen snacks, at inflation-adjusted prices, 2014-24
Figure 55: Total US sales of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2014-24
Figure 56: Total US sales of frozen handheld entrees, at inflation-adjusted prices, 2014-24
APPENDIX – KEY PLAYERS 
Figure 57: Sales of frozen snacks for leading companies, by brand, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019