Weight Management - US - November 2018

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY 
Overview
The weight management consumer base is sizeable
Figure 1: Weight management status, August 2018
The issues
Obesity on the rise as body acceptance mainstreams
Figure 2: Prevalence of obesity among US adults aged 20 and over, 2000-17
Weight management isn’t a year-round effort among those who seek change
Figure 3: Weight management attitudes, by weight management status, August 2018
DIY attitude can thwart weight management effort
Figure 4: Weight management method, August 2018
The opportunities
Most people trying to lose weight have significant pounds to shed
Figure 5: Repertoire of weight loss goals, August 2018
Weight management through exercise is a vital part of the plan
Figure 6: Weight management method – Exercise, by weight management status, August 2018
Weight management efforts require advanced tools, especially for weight loss
Figure 7: Interest in apps and personalized diets, by weight managers currently losing weight, August 2018
What it means
THE MARKET – WHAT YOU NEED TO KNOW
More than 200 million weight managers in the US
Type of diet could impact weight management efforts
Obesity on the rise
Young adults, strong economy have positive bearing on weight management market
WEIGHT MANAGEMENT MARKET
The weight management market has a sizable consumer base
Figure 8: Weight management status, August 2018
Weight loss goals are substantial
Figure 9: Repertoire of weight loss goals, August 2018
Who are weight managers?
Figure 10: Weight management status, by gender and age, parental status by gender, race and Hispanic origin, income, August 2018
MARKET PERSPECTIVE
Approach to eating influences weight management
Figure 11: Approaches to healthy eating, May 2018
Majority are omnivores; yet approach doesn’t align with weight loss
Figure 12: Type of diet followed and reasons for following, August 2018
MARKET FACTORS 
Obesity on the rise
Figure 13: Prevalence of obesity among US adults aged 20 and over, 2000-17
Young adult population highlights sizable weight management market
Figure 14: Population aged 18 or older, by age, 2013-23
Strong economy underpins spending on premium weight management
Figure 15: Consumer Sentiment Index, January 2007-September 2018
KEY PLAYERS – WHAT YOU NEED TO KNOW 
Sales of select weight management products continue to grow
A holistic approach, feel-good food, and guidance in claims drives market
Body acceptance and DIY method thwart weight management efforts
Exercise partnerships and personalized approaches opportunity areas
WEIGHT MANAGEMENT PRODUCTS AND BRANDS
Weight control liquids/powders are posting notable gains
Figure 16: Multi-outlet sales of shelf-stable weight control liquids/powders, by leading companies and brands, rolling 52 weeks 2017 and 2018
Figure 17: Multi-outlet sales of refrigerated weight control liquids/powders, by leading companies and brands, rolling 52 weeks 2017 and 2018
Sales of weight control candy/tablets continue to fall
Figure 18: Multi-outlet sales of weight control candy/tablets, by leading companies and brands, rolling 52 weeks 2017 and 2018
Where can weight control candy/tablets go?
WHAT’S IN?
Holistic approach to weight management
Foods can provide a feel-good factor
Free-from foods offer weight managers a healthy short-cut
Brands help overcome time and cost barriers to healthy eating
WHAT’S STRUGGLING?
There is a perceived lack of need to manage weight
Weight management programs have limited demand
WHAT’S NEXT?
Focus on exercise partnerships
Personalization is key to weight management
Figure 19: Weight management tools, August 2018
THE CONSUMER – WHAT YOU NEED TO KNOW 
Majority of adults take a DIY approach to weight management
Branded weight management programs represent a lifestyle change
Information sources vary by need
Weight management is a lifestyle
Digital tools aid in weight management efforts
WEIGHT MANAGEMENT METHOD
DIY approach to weight management is common
Figure 20: Weight management method, August 2018
Men more likely to use exercise to manage weight
Figure 21: Weight management method, by gender, August 2018
Young, affluent adults seek help in managing weight
Figure 22: Weight management method, by age and income, August 2018
Guidance more prevalent when weight loss goals exceed 20lbs
Figure 23: Weight loss goal, by weight management method, August 2018
ATTITUDES TOWARD WEIGHT MANAGEMENT PROGRAMS
Program users are committed to long-term change
Figure 24: Attitudes toward weight management programs, August 2018
INFORMATION SOURCES
Consumers need sources to be motivating or credible, accessibility is key
Figure 25: Information sources, August 2018
Family/friends are motivating
Figure 26: Family/friend information sources, by age, August 2018
Medical professionals are the all-around go-to for seniors
Figure 27: Information sources, by adults 65+, August 2018
Social sources hold some relevance with younger weight managers
Figure 28: Select information sources, by age, August 2018
Bigger weight loss goals correlate with more information gathering
Figure 29: Weight loss goal, by currently use to learn ways to manage weight, August 2018
WEIGHT MANAGEMENT ATTITUDES
Weight management is a lifestyle for most
Figure 30: Weight management attitudes, August 2018
Weight management is a private endeavor
Figure 31: Weight management attitudes, by weight management status, August 2018
Older adults manage weight year-round
Figure 32: Weight management attitudes, by age, August 2018
A weak health connection impacts Hispanics’ year-round efforts
Figure 33: Weight management attitudes, by Hispanic origin, August 2018
Weight management success rooted in consistency
Figure 34: Weight management attitudes, by BMI, August 2018
WEIGHT MANAGEMENT TOOLS
Weight loss calls for advanced weight management tools
Figure 35: Interest in apps and personalized diets, by weight management status, August 2018
Digital and personalized tools resonate with young adults
Figure 36: Interest in apps and personalized diets, by age, August 2018
Obese adults more likely to use apps to track weight management
Figure 37: Future of weight management, by BMI, August 2018
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations
APPENDIX – KEY PLAYERS
Figure 38: Multi-outlet sales of weight management products, by leading companies, rolling 52 weeks 2017 and 2018