Digital Trends Quarterly: STBs and Streaming Devices - UK - December 2017

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
Personal Technology
Smartwatches becoming part of the tech landscape
Figure 1: Ownership of mobile phones and smartwatches, January 2012-October 2017
Flagship smartphone launches boost buying and purchase intentions
Figure 2: Recent and planned purchases of smartphones, July 2017 and October 2017
Household Technology
Computer sales in decline, with no signs of ownership growth
Figure 3: Household ownership of computers, January 2012-October 2017
Figure 4: Ownership of computers, by form factor. October 2017
AIOs benefiting from back-to-school boost?
Figure 5: Computers and games consoles bought in the last three months, October 2017
Challenges remain for 4K TV
Figure 6: Household ownership of HD and Ultra HD 4K televisions, July 2016-October 2017
Online activities
Desktops dominate in review reading but not writing
Figure 7: Online activities done in the last three months, October 2017
Voice and smart home device use growing hand-in-hand
Figure 8: Use of new technology in the last three months, April 2017-October 2017
Special Focus: STBs and Streaming Devices
Pay-TV providers lead but Amazon making its presence felt
Figure 9: Set-top boxes and streaming devices have in household, October 2017
DATA OVERVIEW – CONSUMER TECHNOLOGY PRODUCTS
Personal ownership of consumer technology products
Figure 10: Personal ownership of consumer technology products, October 2017
Figure 11: Personal ownership of consumer technology products (source data), October 2017
Figure 12: Repertoire of technology products personally owned, October 2017
Figure 13: Repertoire of technology products personally owned (source data), October 2017
Household ownership of consumer technology products
Figure 14: Household ownership of consumer technology products, October 2017
Figure 15: Household ownership of consumer technology products (source data), October 2017
Figure 16: Repertoire of technology products in household, October 2017
Figure 17: Repertoire of technology products in household (source data), October 2017
Recent and planned purchases of consumer technology products
Figure 18: Consumer technology products bought in the last three months, October 2017
Figure 19: Consumer technology products bought in the last three months (source data), October 2017
Figure 20: Planned purchases of consumer technology products in the next three months, October 2017
Figure 21: Planned purchases of consumer technology products in the next three months (source data), October 2017
PERSONAL TECHNOLOGY – HEADLINE DATA
Ownership of mobile phones and smartwatches
Figure 22: Ownership of mobile phones and smartwatches, January 2012-October 2017
Figure 23: Ownership of mobile phones and smartwatches (source data), January 2012-October 2017
Figure 24: Smartphone and basic mobile phone ownership combinations, October 2017
Figure 25: Smartphone and basic mobile phone ownership combinations (source data), October 2017
Recent and planned purchases of smartphones and smartwatches
Figure 26: Recent and planned purchases of smartphones, July 2017 and October 2017
Figure 27: Recent and planned purchases of smartphones (source data), July 2017 and October 2017
Figure 28: Recent and planned purchases of smartwatches, July 2017 and October 2017
Figure 29: Recent and planned purchases of smartwatches (source data), July 2017 and October 2017
PERSONAL TECHNOLOGY – MARKET COMMENTARY
Smartwatches becoming part of the tech landscape
Luxury and designer options broadening smartwatch appeal
Figure 30: Louis Vuitton Tambour Horizon
Figure 31: Hugo Boss Smart Classic
Flagship smartphone launches boost buying and purchase intentions…
…as Black Friday anticipation builds
Savvy shoppers, aspirational buyers and impulse purchasers
Figure 32: Purchasing behaviours during Black Friday 2016, by gender and selected age groups, December 2016
HOUSEHOLD TECHNOLOGY – HEADLINE DATA
Ownership of computers
Figure 33: Household ownership of computers, January 2012-October 2017
Figure 34: Household ownership of computers (source data), January 2012-October 2017
Figure 35: Ownership of computers, by form factor. October 2017
Figure 36: Ownership of computers, by form factor (source data), October 2017
Figure 37: Computer ownership combinations, October 2017
Figure 38: Computer ownership combinations (source data), October 2017
Ownership of games consoles
Figure 39: Ownership of static and portable games consoles, December 2013-October 2017
Figure 40: Ownership of static and portable games consoles (source data), December 2013-October 2017
Recent and planned purchases of computers and games consoles
Figure 41: Computers and games consoles bought in the last three months, October 2017
Figure 42: Computers and games consoles bought in the last three months (source data), October 2017
Figure 43: Plans to purchase computers and games consoles in the next three months, October 2017
Figure 44: Plans to purchase computers and games consoles in the next three months (source data), October 2017
Ownership of TVs
Figure 45: Household ownership of HD and Ultra HD 4K televisions, July 2016-October 2017
Figure 46: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-October 2017
Figure 47: TV ownership combinations, October 2017
Figure 48: TV ownership combinations (source data), October 2017
TV connectivity
Figure 49: Type of TV internet connection, June 2017 and October 2017
Figure 50: Type of TV internet connection (source data), June 2017 and October 2017
Ownership of other in-home entertainment products
Figure 51: Household ownership of in-home entertainment products, January 2012-October 2017
Figure 52: Household ownership of in-home entertainment products (source data), January 2012-October 2017
Recent and planned purchases of TVs
Figure 53: Televisions bought in the last three months, October 2017
Figure 54: Televisions bought in the last three months (source data), October 2017
Figure 55: Plans to purchase televisions in the next three months, October 2017
Figure 56: Plans to purchase televisions in the next three months (source data), October 2017
HOUSEHOLD TECHNOLOGY – MARKET COMMENTARY
Computer sales in decline, with no signs of ownership growth
Figure 57: Market value for the UK desktop, laptop and tablet market, 2012-17
Convertible laptops show replacement purchase potential
Hands-free Alexa strengthens Amazon’s budget tablet proposition
AIOs benefiting from back-to-school boost?
Figure 58: HP Pavilion All-in-One, launched July 2017
Gaming PC manufacturers move to capitalise on VR development
Figure 59: OMEN X by HP P1000-001na Compact Gaming PC with Backpack
Non-gaming applications provide another gateway to the mass market
Black Friday deals on the latest consoles not as steep many would have hoped…
…but it’s a popular time to buy presents
Challenges remain for 4K TV, but 25-34s show purchase intent for Q4
Figure 60: Plans to purchase 4K TVs in the next three months, by age and gender/age, October 2017
4K purchase intentions are dependent on consumers’ life stage
ONLINE ACTIVITIES – HEADLINE DATA
Online activities
Figure 61: Online activities done in the last three months, October 2017
Figure 62: Online activities done in the last three months (source data), October 2017
Figure 63: Repertoire of online activities done on a desktop/laptop computer in the last three months, October 2017
Figure 64: Repertoire of online activities done on a desktop/laptop computer in the last three months (source data), October 2017
Figure 65: Repertoire of online activities done on a tablet in the last three months, October 2017
Figure 66: Repertoire of online activities done on a tablet in the last three months (source data), October 2017
Figure 67: Repertoire of online activities done on a smartphone in the last three months, October 2017
Figure 68: Repertoire of online activities done on a smartphone in the last three months (source data), October 2017
New technology
Figure 69: Use of new technology in the last three months, April 2017-October 2017
Figure 70: Use of new technology in the last three months (source data), April 2017-October 2017
ONLINE ACTIVITIES – MARKET COMMENTARY
Voice and smart home device use growing hand-in-hand
Figure 71: Domino’s Pizza Alexa Skill launch
More hands-free options coming to market
Retailers boosting VR use in-store…
…and at-home
Editorial content becoming a more important driver of e-commerce
Time Inc. UK beefs up Black Friday activity
Searchability equals success
Desktops dominate in review reading but not writing
Pre-planned leisure still preferable
SPECIAL FOCUS: STBS AND STREAMING DEVICES – HEADLINE DATA
Brands of set-top boxes and streaming devices owned
Figure 72: Set-top boxes and streaming devices have in household, October 2017
Figure 73: Set-top boxes and streaming devices have in household (source data), October 2017
SPECIAL FOCUS: STBS AND STREAMING DEVICES – MARKET COMMENTARY
Pay-TV providers lead, but Amazon making its presence felt
Figure 74: Amazon Fire TV and Fire TV Stick
Apple TV is settled in its premium niche
Demographic profiles reflect increasing options at different levels
Figure 75: Selected set-top boxes and streaming devices have in household, by gross annual household income, October 2017
Figure 76: Selected set-top boxes and streaming devices have in household, by age, October 2017
Figure 77: Selected set-top boxes and streaming devices have in household, by presence of own children, October 2017
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Abbreviations