Holiday Centres - UK - August 1999

INTRODUCTION AND ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
MARKET FACTORS
Figure 1: Holidays taken by the British, 1994-99
Figure 2: Number of domestic holidays and short breaks taken, 1994-99
Figure 3: Expenditure on domestic holidays and short breaks, 1994-99
Figure 4: Structure of the adult population, by lifestage, 1992-2003
Figure 5: Number of days in summer months* when maximum temperatures exceeded 18-25°C, 1997 and 1998
Figure 6: Method of transport used on domestic holidays, 1998
Figure 7: Sources of income for hotels, by type of guest, 1995 and 1997
MARKET SIZE AND TRENDS
Figure 8: Holidays at UK holiday centres, 1994-99
Figure 9: Holidays at UK holiday centres versus total domestic UK holidays, 1994-99
MARKET SEGMENTATION
Figure 10: Long and short breaks at holiday centres, 1996 and 1998
Figure 11: Serviced and self-catering accommodation in holiday centres, trips versus expenditure,1996 and 1998
Figure 12: Serviced and self-catering accommodation on long holidays, trips versus expenditure, 1996 and 1998
Figure 13: Serviced and self-catering accommodation on short breaks, trips versus expenditure, 1996 and 1998
THE SUPPLY STRUCTURE
Figure 14: Holiday centre market shares of the main operators, 1998
Figure 15: Divisional analysis of Rank Group plc, by turnover, 1997 and 1998
Figure 16: Analysis of Scottish & Newcastle plc Leisure division, by turnover, 1998 and 1999
ADVERTISING AND PROMOTION
Figure 17: Main media advertising in the UK holiday market, by sector, 1995-98
Figure 18: Main media advertising by leading holiday centre operators, 1995-98
DISTRIBUTION
Figure 19: Distribution of holiday centre holidays, 1998
THE CONSUMER
Figure 20: Holiday parks and villages visited in the last two years, May 1997 and 1999
Figure 21: Past, recent visitors and non-visitors to holiday centres and non-visitors, by demographic sub-group, May 1999
Figure 22: Visitors to Haven and Butlins holiday centres, by demographic sub-group, lifestage, Mintel's Special Groups and ACORN categories, May 1999
Figure 23: Length of stay in a holiday park or village, May 1997 and 1999
Figure 24: Visitors to holiday centres by length of stay, by demographic sub-group, May 1999
Figure 25: Attitudes to holidays in a holiday park or village, May 1999
Figure 26: Types of site chosen by visitors to holiday centres, by demographic sub-group, May 1999
Figure 27: Attitudes to facilities on-site, by demographic sub-group, May 1999
THE FUTURE
FORECAST
Figure 28: Forecast of the holiday centre market, 1999-2003