Live Entertainment - UK - December 2003

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
ACORN
 ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
Live entertainment continues to thrive
Shake-up of licensing laws
Live music still number one
A theatrical interest
Over-18s only
Pop idol or Mastermind?
Other performance artists
Love the live atmosphere
The future audience
MARKET FACTORS
PDI and consumer expenditure
Figure 1: PDI and consumer expenditure, 1997-2006
Demographic trends
Age
Figure 2: Population trends, by age group, 2001-05
Socio-economic structure
Figure 3: Population trends, by socio-economic group, adults aged 15+, 2001-05
Legislation
Live entertainment competition
Figure 4: Leisure venues visited in the past 12 months, May 2003
Frequency of leisure venue visiting
Figure 5: Frequency and days when leisure venues are visited, 1997-2002
Spend on out-of-home entertainment
Figure 6: Expenditure on largest areas of out-of-home entertainment, 1997-2002
Figure 7: Expenditure on other areas of out-of-home entertainment, 1997-2002
THE LIVE ENTERTAINMENT CONSUMER
Figure 8: Types of live entertainment seen in the previous 12 months, September 2003
LIVE MUSICAL ENTERTAINMENT
Figure 9: Size of the UK live music market, by value, 1997-2002
The live music audience
Figure 10: Types of live musical entertainment seen or taken part in during the past 12 months, 2001 and 2003
Demographic analysis of the live music audience
Figure 11: Types of live musical entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 12: Types of live musical entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 13: Types of live musical entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
Figure 14: Types of live musical entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
Other live events attended
Figure 15: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of live musical events, September 2003
Live entertainment by venue
Figure 16: Places where live entertainment has been seen in the past 12 months, by attendees of live music events, September 2003
Case study – the Mean Fiddler Group
LIVE THEATRICAL ENTERTAINMENT
The theatrical audience
Figure 17: Types of live theatrical entertainment seen or taken part in during the past 12 months, 2001 and 2003
Demographic analysis of the theatrical entertainment audience
Figure 18: Types of live theatrical entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 19: Types of live theatrical entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 20: Types of live theatrical entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
Figure 21: Types of live theatrical entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
Other live events attended
Figure 22: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of live theatrical events, September 2003
Live entertainment by venue
Figure 23: Places where live entertainment has been seen in the past 12 months, by attendees of live theatrical entertainment events, September 2003
Case study – The Ambassador Theatre Group
LIVE ADULT ENTERTAINMENT
The live adult entertainment audience
Figure 24: Types of live adult entertainment seen or taken part in during the past 12 months, 2001 and 2003
Demographic analysis of the hen/stag/ladies’ night audience
Figure 25: Types of live adult entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 26: Types of live adult entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 27: Types of live adult entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
Figure 28: Types of live adult entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
Other live events attended
Figure 29: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of live adult entertainment events, September 2003
Live entertainment by venue
Figure 30: Places where live entertainment has been seen in the past 12 months, by attendees of live adult entertainment events, September 2003
Case study – Cabaret of Angels
Case study – The Adonis Cabaret
LIVE PUB-TYPE ENTERTAINMENT
The audience for live pub-type entertainment
Figure 31: Live pub-type entertainment seen or taken part in during the past 12 months, 2001 and 2003
Demographic analysis of the audience for live pub-type entertainment
Figure 32: Live pub-type entertainment seen or taken part in during the Last 12 months by age, gender, socio-economic group and working status, September 2003
Figure 33: Live pub-type entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 34: Live pub-type entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
Figure 35: Live pub-type entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
Other live events attended
Figure 36: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of pub-type entertainment events, September 2003
Live entertainment by venue
Figure 37: Places where live entertainment has been seen in the past 12 months, by attendees of pub-type entertainment events, September 2003
Case study – Bigman Entertainments
OTHER LIVE ENTERTAINMENT
The audience for other live entertainment
Figure 38: Types of other live entertainment seen or taken part in during the past 12 months, 2001 and 2003
Demographic analysis of the other live entertainment audience
Figure 39: Types of other live entertainment seen or taken part in during the last 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 40: Types of other live entertainment seen or taken part in during the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 41: Types of other live entertainment seen or taken part in during the past 12 months, by region and ACORN categories, September 2003
Figure 42: Types of other live entertainment seen or taken part in during the past 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
Other live events attended
Figure 43: Other types of live entertainment seen or taken part in during the past 12 months, by attendees of other live entertainment events, September 2003
Live entertainment by venue
Figure 44: Places where live entertainment has been seen in the past 12 months, by attendees of other live entertainment events, September 2003
Case study – Custom Entertainments
CONSUMER ATTITUDES AND TYPOLOGIES
Figure 45: Attitudes towards live entertainment, 2001 and 2003
Demographic analysis of the most popular attitudinal statements
Figure 46: Popular attitudes towards live entertainment, by age, gender, socio-economic group and working status, September 2003
Figure 47: Popular attitudes towards live entertainment, by detailed lifestage groups and respondents’ own children, September 2003
Figure 48: Popular attitudes towards live entertainment, by region and ACORN categories, September 2003
Figure 49: Popular attitudes towards live entertainment, by media, supermarkets preferred and commercial TV viewing, September 2003
Next most popular attitudes towards live entertainment
Figure 50: Next most popular attitudes towards live entertainment, by age, gender, socio-economic group and working status, September 2003
Figure 51: Next most popular attitudes towards live entertainment, by detailed lifestage groups and respondents’ own children, September 2003
Figure 52: Next most popular attitudes towards live entertainment, by region and ACORN categories, September 2003
Figure 53: Next most popular attitudes towards live entertainment, by media, supermarkets preferred and commercial TV viewing, September 2003
Consumer attitudes by type of live entertainment seen
Figure 54: Attitudes towards live entertainment, by attendees of live music, theatre-based and live adult entertainment, September 2003
Figure 55: Attitudes towards live entertainment, by attendees of pub-type and other live entertainment, September 2003
 CONSUMER TYPOLOGIES
Demographic analysis of live entertainment typologies
Figure 56: Typologies, by age, gender, socio-economic group and working status, September 2003
Figure 57: Typologies, by detailed lifestage groups and respondents’ own children, September 2003
Figure 58: Typologies, by region and ACORN categories, September 2003
Figure 59: Typologies, by media, supermarkets preferred and commercial TV viewing, September 2003
Typologies by type of live entertainment seen
Figure 60: Typologies, by type of live entertainment seen in the previous 12 months, September 2003
Typologies by venues where live entertainment was seen
Figure 61: Places where live entertainment has been seen in the past 12 months, by typologies, September 2003
Number of live events attended
Figure 62: Number of live events attended in the last 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 63: Number of live events attended in the past 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 64: Number of live events attended in the last 12 months, by region and ACORN categories, September 2003
Figure 65: Number of live events attended in the last 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
Typologies by number of live events attended
Figure 66: Typologies, by number of live events attended in the last 12 months, September 2003
Correlation matrix
Figure 67: Correlation matrix of live entertainment attendance, September 2003
THE FUTURE
Figure 68: Types of live entertainment interested in seeing or taking part in during the next 12 months, compared to those seen in the previous 12 months, September 2003
The most popular types of live entertainment
Figure 69: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 70: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 71: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by region and ACORN categories, September 2003
Figure 72: Most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
The next most popular types of live entertainment
Figure 73: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by age, gender, socio-economic group and working status, September 2003
Figure 74: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by detailed lifestage groups and respondents’ own children, September 2003
Figure 75: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by region and ACORN categories, September 2003
Figure 76: Next most popular types of live entertainment interested in seeing or taking part in during the next 12 months, by media, supermarkets preferred and commercial TV viewing, September 2003
The future by typologies
Figure 77: Live entertainment interested in seeing or taking part in during the next 12 months, by typologies, September 2003
FORECAST
Scenario 1
Figure 78: Forecast of live entertainment typologies, scenario 1, 2003-07
Scenario 2
Figure 79: Forecast of live entertainment typologies, scenario 2, 2003-07
Scenario 3
Figure 80: Forecast of live entertainment typologies, scenario 3, 2003-07