Holidays - Ideas, Planning and Booking - UK - January 2004

INTRODUCTION AND ABBREVIATIONS
Definition
Methodology
Consumer research
 ABBREVIATIONS
SUMMARY OF KEY REPORT FINDINGS
Low consumer confidence and a slowing economy
Work pressures and increased stress levels
Domestic holidays
Holidays abroad
Fall in beach holidays and rise in more active holidays
Re-shuffle in supply structure
Ideas, planning and booking a holiday
The consumer
MARKET FACTORS
World at war
Consumer confidence
Figure 1: GDP and PDI at 1998 prices and the savings ratio, 1998-2007
Exchange rates
Working patterns and stress
Figure 2: Household working patterns, 1998-2003
Figure 3: Agreement with the statement 'my life is quite stressful', December 2000 and December 2002
Ageing population
Figure 4: Population, by lifestage, 1998-2006
Higher spend on leisure
Figure 5: Statements about current lifestyle compared to five years ago, August 2003
The Internet and technological developments
Figure 6: Internet penetration, March 1998-July 2003
Other technological developments
Broadband
Interactive television
Figure 7: Digital TV penetration, February 2002-July 2003
THE TOTAL HOLIDAY MARKET
Figure 8: Domestic and overseas holidays and expenditure, 1998-2004
THE DOMESTIC MARKET
Purpose of tourism
Figure 9: Purpose of tourism in the UK, by volume, 1998-2003
Figure 10: Purpose of tourism in the UK by expenditure, 1998-2003
Holidays
Figure 11: Domestic holiday volume and expenditure, at constant and current values, 1998-2004
Tourism expenditure by category
Figure 12: Domestic tourism expenditure, by category 2002
Holiday length of stay
Figure 13: Length of stay for domestic holidays, by volume, 1998-2003
Figure 14: Length of stay for domestic holidays, by value, 1998-2003
Domestic holidays by region
Figure 15: Distribution of domestic holiday trips, 1998-2003
Location
Figure 16: Type of location stayed at for domestic holiday trips, 2000-03
THE OVERSEAS MARKET
Figure 17: Domestic and overseas holidays and expenditure, 1998-2004
Short versus long holidays
Inclusive versus independent
Figure 18: Inclusive versus independent holidays, 1998-2004
Destinations abroad
Figure 19: Outbound holiday visits by area visited, 1999-2003
Figure 20: Top 20 holiday destinations for the British, 2003
MARKET SEGMENTATION
Figure 21: Type of holiday taken on last holiday, UK and abroad, 1998-2003
Beach/resort holidays
City Breaks
Figure 22: City break market, UK and abroad, 1998-2002
Figure 23: Average cost per break, UK and abroad, 1998-2002
Lakes and mountains
Cruise
Figure 24: Passengers taking a river or ocean cruise, 1998-2003
Holiday centres
Figure 25: Value of the UK holiday centres market, 1998-2004
Snow sports
Figure 26: Snow sports market volume, 1997/98-2003/04
Golf holidays
THE SUPPLY STRUCTURE
Increased financial protection for holidays
Holidays abroad
Figure 27: Passengers licensed to top ten groups and companies, year September 1999-2003
Figure 28: Percentage share of passengers licensed to top five groups and companies, 2002
Figure 29: ATOL passengers carried by the top ten travel companies, 12 months to March 2002-03
TUI UK
Figure 30: World of TUI, Northern Europe division, financial performance, 2001-03
MyTravel
Figure 31: MyTravel Group plc, financial performance, 1998-2003
Thomas Cook UK
Figure 32: Thomas Cook AG and Thomas Cook UK, financial performance, 2001-03
First Choice Holidays plc
Figure 33: First Choice Holidays plc, group financial performance, 1998-2003
Cosmos Group
Figure 34: Cosmosair plc, financial performance, 1998-2002
Gold Medal International Ltd
Figure 35: Gold Medal International, financial performance, 2000-03
Trailfinders Ltd
Figure 36: Trailfinders ltd, financial performance, 1998-2003
Libra Holidays Group
Figure 37: Libra Holidays Ltd, financial performance, 1998-2002
ebookers.com plc
Figure 38: E-bookers, financial performance, 2000-03
Lotus Group
Figure 39: Lotus Group Ltd, financial performance, 1999-2002
IDEAS, PLANNING AND BOOKING A HOLIDAY
Travel agents must adopt technology
 SOURCES FOR HOLIDAY IDEAS
Figure 40: Holiday ideas, November 2003
 RESEARCH SOURCES
Figure 41: How holidays are researched, October 2001 and November 2003
 CHANNELS FOR BOOKING A HOLIDAY
Figure 42: Channels for booking a holiday, October 2001 and November 2003
Figure 43: Ideas, research and booking sources, November 2003
 THE BOOKING PROCESS
Figure 44: The booking process, November 2003
Travel agents
Figure 45: The holiday booking process when using travel agents, November 2003
The Internet
Figure 46: The holiday booking process when using the Internet, November 2003
Brochures
Figure 47: The holdiay booking process when using brochures, November 2003
Holiday ideas
Figure 48: Top sources for holiday ideas, by demographic sub-groups, November 2003
Figure 49: Top sources for holiday ideas, by working status, lifestage and ACORN category, November 2003
Figure 50: Top sources for holiday ideas, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 51: Second most popular sources for holiday ideas, by demographic sub-groups, November 2003
Figure 52: The second most popular sources for holiday ideas, by working status, lifestage and ACORN category, November 2003
Figure 53: The second most popular sources for holiday ideas, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 54: The least popular sources of holiday ideas, by demographic sub-groups, November 2003
Figure 55: The least popular sources of holiday ideas, by working status, lifestage and ACORN category, November 2003
Figure 56: The least popular sources of holiday ideas, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Holiday research
Figure 57: Most popular methods of researching a holiday, by demographic sub-groups, November 2003
Figure 58: Most popular methods of researching a holiday, by working status, lifestage and ACORN category, November 2003
Figure 59: Most popular methods of researching a holiday, Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 60: Least popular methods of researching a holiday, by demographic sub-groups, November 2003
Figure 61: Least popular methods of researching a holiday, by working status, lifestage, and ACORN category, November 2003
Figure 62: Second most popular methods of researching a holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Holiday bookings
Figure 63: Top methods of booking a holiday, by demographic sub-groups, November 2003
Figure 64: Top methods of booking a holiday, by working status, lifestage and ACORN category, November 2003
Figure 65: Top methods of booking a holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 66: Least popular method of booking a holiday, by demographic sub-groups, November 2003
Figure 67: Least popular methods of booking a holiday, by working status, lifestage and ACORN category, November 2003
Figure 68: Least popular methods of booking a holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Holiday ideas by type of holiday taken
Figure 69: Holiday ideas by the type of long holidays taken, 2003
Figure 70: Holiday ideas by the type of short break holidays taken, 2003
Holiday ideas by number of holidays taken
Figure 71: Holiday ideas by the type of long holidays taken, 2003
Holiday research by the type of holiday taken
Figure 72: Holiday research by the type of long holiday taken, 2003
Figure 73: Holiday research by the type of short break taken, 2003
Holiday research by number of holidays taken
Figure 74: Holiday research by number of holidays taken, 2003
Holiday bookings by type of holiday taken
Figure 75: Holiday bookings by the type of long holiday taken, 2003
Figure 76: Holiday booking by the type of short break taken, 2003
Holiday bookings by number of holidays taken
Figure 77: Holiday bookings by number of holidays taken, 2003
THE CONSUMER
 TYPES OF HOLIDAYS TAKEN
Figure 78: Main type of holiday taken in the last 12 months, 1999-2003
Figure 79: Holidays taken in the last 12 months, by demographic sub-groups, November 2003
Figure 80: Holidays taken in the last 12 months, by working status, lifestage and ACORN category, November 2003
Figure 81: Holidays taken in the last 12 months, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Frequency of taking holidays
Figure 82: Number of holidays taken in the last 12 months, by type of holiday, November 2003
Figure 83: Frequency of holidays taken abroad and in the UK, November 2003
Foreign versus domestic holidays
Figure 84: Trends in holiday-taking (taken in the last 12 months), 1997-2003
Figure 85: Type and number of holiday, by demographic sub-groups, November 2003
Figure 86: Type and number of holiday by working status, lifestage and ACORN category, November 2003
Figure 87: Type and number of holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Package versus independent holidays
Figure 88: Holidays taken in the last 12 months, by demographic sub-group, November 2003
Figure 89: Holidays taken in the last 12 months, by working status, own children in household, lifestage and ACORN category, November 2003
Figure 90: Holidays taken in the last 12 months, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Short breaks
Figure 91: Short break holidays taken in the last 12 months, by demographic sub-groups, November 2003
Figure 92: Short break holidays taken in the last 12 months, by working status, presence of children, lifestage and ACORN category, November 2003
Figure 93: Short break holidays taken in the last 12 months, Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
What makes a good holiday?
Figure 94: Elements of an enjoyable holiday, 1999-2003
Figure 95: Most important factors for an enjoyable holiday, by demographic sub-group, November 2003
Figure 96: Most important factors for an enjoyable holiday, by working status, lifestage and ACORN category, November 2003
Figure 97: Most important factors for an enjoyable holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 98: Next most important factors for an enjoyable holiday, by demographic sub-groups, November 2003
Figure 99: Next most important factors for an enjoyable holiday, working status, lifestage and ACORN category, November 2003
Figure 100: Next most important factors for an enjoyable holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 101: Important factors for an enjoyable holiday, by demographic sub-groups, November 2003
Figure 102: Important factors for an enjoyable holiday, by working status, lifestage and ACORN category, November 2003
Figure 103: Important factors for an enjoyable holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 104: Least important factors for an enjoyable holiday, by demographic sub-groups, November 2003
Figure 105: Least important factors for an enjoyable holiday, by working status, lifestage and ACORN category, November 2003
Figure 106: Least important factors for an enjoyable holiday, Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
What would spoil a holiday?
Figure 107: Off-putting elements of a holiday, 1999-2003
Figure 108: Most popular off-putting factors for a holiday, by demographic sub-groups, November 2003
Figure 109: Most popular off-putting factors for a holiday, by working status, lifestage and ACORN category, November 2003
Figure 110: Most popular off-putting factors for a holiday, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 111: Next most popular off-putting factors, by demographic sub-groups, November 2003
Figure 112: Next most popular off-putting factors, by working status, lifestage and ACORN category, November 2003
Figure 113: Next most popular factors, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 114: Popular off-putting factors, by demographic sub-groups, November 2003
Figure 115: Popular off-putting factors, by working status, lifestage and ACORN category, November 2003
Figure 116: Popular off-putting factors, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
Figure 117: Least popular negative factors, by demographic sub-groups, November 2003
Figure 118: Least popular negative factors, by working status, lifestage and ACORN category, November 2003
Figure 119: Least popular off-putting factors, by Mintel’s Special Groups, media, commercial TV viewing and supermarket usage, November 2003
THE FUTURE
The economy
Holiday trends
Technology is key
Popular destinations for 2004
Super youth and super greys
FORECAST
Figure 120: Forecast of the holiday market, by value, 2003-07
Figure 121: Forecast of the holiday market, by volume, 2003-07