Men's Grooming - France - November 2003

INTRODUCTION
Definition
 ABBREVIATIONS
EXECUTIVE SUMMARY
Strong but not explosive growth
Driven by lifestyle trends
Demographic trends positive
Good growth in most market sectors
NPD and innovation are crucial in winning new customers
Good intentions but not enough takers
Perfumeries dominate distribution
Market dominated by the multinationals
MARKET DRIVERS
French men regard grooming as a sign of self-respect
Education helps
Interest in health and fitness stimulates grooming
The popularity of wet shaving helps other products
Population trends are on the whole positive
Figure 1: Trends in adult male population, by age, 1995-2001
Rising levels of consumer spending help sales
Figure 2: Trends in French personal disposable income and consumer expenditure, at 1998 prices, 1998-2003
Rising employment provides a solid base for market growth
Figure 3: Trends in french male employment, 1998-2003
Media plays a key role in men’s education
Seasonal celebrations important for sales
MARKET SIZE AND TRENDS
Figure 4: French retail value sales of men’s grooming products, at current and constant 1998 prices, 1998-2003
Figure 5: French retail value sales of men’s grooming products, by sector, 1999-2002
MARKET SEGMENTATION
Figure 6: % growth/decline in the men’s grooming market, by segment, 1999-2002
Fragrances
Figure 7: French retail value sales of aftershaves, by type, 1999-2002
Aftershave lotions lose out to balms
Fragrances outperform aftershave sector
Figure 8: French retail value sales of fragrances, by type, 1999-2002
Toiletries
Figure 9: French retail value sales of toiletries, by type, 1999-2002
Deodorants not growing as rapidly as other toiletry sectors
Bath and shower products
Haircare, among the fastest-growing grooming sectors
Skincare showing fastest growth
Shaving systems
Figure 10: French retail value sales of shaving systems, by type, 1999-2002
Shaving preparations
Figure 11: French retail value sales of shaving preparations, by type, 1999-2002
DISTRIBUTION
Figure 12: French retail sales of men’s grooming products by outlet, 1999-2002
Figure 13: Distribution of men’s grooming products, by channel and product category, 2002
The structure of distribution channels
Figure 14: Major health and beauty product retailers, 2001-02
Distribution trends
Shaving products (preparations and systems)
Skincare and toiletries
Aftershaves
Fragrances
Men’s purchasing habits
Internet shopping
THE SUPPLY STRUCTURE
 BRAND SHARES
Men’s fragrances and aftershave
Fragrance
Figure 15: Brand shares in the French premium fragrance market, 2002
Figure 16: Brand shares in the french mass-market fragrances market, 2002
Aftershave
Figure 17: Brand shares in the French aftershave market, 2002
Toiletries
Figure 18: Brand shares in the French toiletries market, 2002
Deodorants
Skincare
Figure 19: Brand shares in the French men’s skincare market, 2002
Shaving preparations
Figure 20: Brand shares in the French shaving preparations market, 2002
Shaving systems
Figure 21: Brand shares in the French razors and blades market, 2002
 COMPANIES AND BRANDS
Beaute Prestige International (BPI S.A.)
Beiersdorf
Gillette France
Henkel France
Nickel
L’Oréal Group S.A.
Procter & Gamble
Schick Wilkinson Sword, Energiser Holdings Inc
Societe BiC
Unilever
NEW PRODUCT DEVELOPMENT
Fragrance
Skincare
Shaving products
New product launches 2002-03
2003
THE CONSUMER
Pan-European use of male grooming products
Figure 22: Pan-european usage of male grooming products, 2002
Figure 23: Frequency of using male grooming products, by country, 2002
Figure 24: Use of fragrance/deodorant/shampoo/hair styling products, by type, by country, 2002
Use of male grooming products – France
Figure 25: Male usage of male grooming products, by type, 2002
Figure 26: Usage of male grooming products, by demographic sub-group, 2002
Figure 27: Usage of male grooming products, by demographic sub-group, 2002
Frequency/weight of use of grooming products
Wet shaving
Figure 28: Weight of use of disposable razors/razor blades, by demographic sub-group, 2002
Figure 29: Frequency of using shaving foam, cream and sticks, by demographic sub-group. 2002
Aftershave/male fragrance
Figure 30: Frequency of using aftershave/male fragrances, by demographic sub-group, 2002
Moisturisers
Figure 31: Frequency of using moisturising creams and lotions for face, by demographic sub-group, 2002
Deodorants
Figure 32: Frequency of using deodorants, by demographic sub-group, 2002
Haircare products
Figure 33: Frequency of using shampoo, by demographic sub-group, 2002
Figure 34: Frequency of using conditioners, by broad age group, 2002
Figure 35: Frequency of using hair gels, mousses and sprays, by demographic sub-group, 2002
Types of product used
Figure 36: Use of fragrance/deodorant/shampoo/hair styling products, by type, by country, 2002
Use of skincare and fragrance according to attitudes towards skincare and toiletries
Figure 37: use of moisturising creams and lotions for face, according to attitudes towards cosmetics and toiletries, 2002
Figure 38: Use of aftershave, according to lifestyle attitudes, 2002
Figure 39: Repertoire use of male grooming products, 2002
Figure 40: Likelihood of using products found at home, by men, by product, 2002
PROSPECTS
The industry faces more stringent regulations
Plenty of room for growth
Mass-market should grow in order to expand the consumer base
Interest in grooming set to continue
Demographic and socio-economic trends are positive
All sectors set to benefit from NPD and additional publicity
Opportunities exist to develop new product niches
Online shopping set to increase
FORECAST
Men follow sophistication of women
Figure 41: Forecast for retail sales of men’s grooming products, 2003-07
Growth slowing slightly, but still robust
Age differentiation larger in France
Segmentation will change substantially
Skincare has much potential…
…among middle aged as well as young
APPENDIX: RESEARCH METHODOLOGY
INDEX OF REPORTS