Vitamins & Supplements - Global Annual Review - 2017

OVERVIEW
THE BIG STORIES
Nutrition and diet programs have influenced new functional product innovations
Figure 1: Types of diets and tools currently used for dieting, US, July 2015
Figure 2: Attributes of effective diet plans, US, June 2016
Naturalness and functional effectiveness fuel sports and performance nutrition products
Figure 3: Opinions toward nutritional and performance drinks - Agree, US, February 2015
Figure 4: Performance nutrition food, drink, and vitamins and dietary supplement launches, top 10 claims, global, 2014 – 16
Sensory characteristics of food are linked to better health and nutrition
Figure 5: Attitudes towards consumption of food and drink, select European markets, 2016 - Q4
Figure 6: Top five textures in global food and drink product launches with high satiety claim, 2016
NOTABLE PRODUCTS
“Strong is the new skinny” open new doors for women-specific muscle/weight-gain products
Muscle/weight gain products for women
Religion and alternative medicine present a holistic approach for health and well-being
Functional products that originated from religion and alternative medicines
Snack-attack: Micro portions could be the next phase of ‘healthy snacking’
Micro-portioned snacks
Health and beauty supplement containing plant-based ‘Superfoods’ support consumers’ top health concerns
Health and beauty supplement containing ‘Superfoods’
LOOKING TO THE FUTURE
'Consumption with a purpose' concept will continuously add value in product innovations
Figure 7: Consumers who agree that the health-promoting benefits of natural foods (e.g. fruits and vegetables) are preferable to the added benefits of functional foods, selected European countries, 2016
Figure 8: Global food, drink, and VMS launch, selected better-for-you claims, 2013- 16
Personalized nutrition approach could manage diabetes, according to a study
Vegan and vegetarian claims in supplements will continue to soar
Figure 9: Purchase influencers of VMS, US, June 2016
Figure 10: Global vitamin and dietary supplement launches with vegan or vegetarian claims, 2013 -16
Figure 11: Global vegan and vegetarian VMS launches, % by selected claims, 2013 -16
THE ANALYST’S VIEW