Pasta, Rice & Noodles - Global Annual Review - 2017

OVERVIEW
Figure 1: Pasta, global market performance
Figure 2: Rice, global market performance
Figure 3: Top 5 markets, volume retail sales, 2016*
Figure 4: Leading claims, shelf-stable pasta , by region, 2016
Figure 5: Leading claims, rice, by region, 2016
THE BIG STORIES
Carbophobia continues to impact pasta sales*
Figure 6: Pasta and rice, compound annual growth rate, selected key markets, 2011 – 2015
Figure 7: Attitudes toward rice and grains by age, rice and grains are healthier than pasta – Any agree (%), US, January 2016
Figure 8: Above-the-line, online display and direct mail advertising expenditure in the pasta, rice and noodles category, UK, 2015
Low carb and anti-rice sentiment hits Asia*
Figure 9: Reasons for avoidance of ingredients/food types - Carbohydrates/Carbs (%), Indonesia, 2016
Figure 10: Total market rice sales (volume) and per capita consumption, Indonesia, 2013-2015
The inclusion of real meat elevates the quality of instant noodles
NOTABLE PRODUCTS
Naturally better-for-you pasta
Naturally better-for-you pasta
Wheat-free and better-for-you wheat pasta
Wheat-free and better-for-you wheat pasta
Luxury instant noodles and pasta
Luxury instant noodles and pasta
LOOKING TO THE FUTURE
Water efficiency is an emerging feature of innovative new rice launches
Figure 11: Rice, natural and environmental claims, % of launches, global, 2012-2016
3D printing is a looming disruptive force for the pasta category
Gluten-free instant noodles have an untapped opportunity
THE ANALYST’S VIEW