Attitudes towards Home-Delivery and Takeaway Food - UK - April 2016

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The market
Consumer financial confidence should give market a boost
The ageing population is a concern
Increasingly health-conscious consumers can limit use
Subscription meal kits add competition
Companies and brands
Third-party portals gain prominence
Delivery attracts established brands
New specialised delivery services enter market
The consumer
Four in five people order takeaway/home delivery
Nearly half have now used a third-party service
Figure 1: Frequency of takeaway/home delivery usage, December 2015
Calling remains the most popular ordering method
Figure 2: Platforms used to order a takeaway/home delivery, December 2015
Convenience is a big selling point
Figure 3: Reasons for using takeaway/home delivery, December 2015
People wish to track their orders
Figure 4: Interest in online features when ordering a takeaway/home delivery, December 2015
16-34s would like to search for venues by dish
Figure 5: Attitudes towards home delivery/takeaway, December 2015
Poor perception of healthiness is detrimental
Figure 6: Reasons for not using home delivery/takeaway, December 2015
What we think
ISSUES AND INSIGHTS
The transition towards mobile ordering
The facts
The implications
Catering to a health-conscious public
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Consumer financial confidence should give market a boost
The ageing population is a concern
Increasingly health-conscious consumers can limit use
Subscription meal kits add competition
MARKET DRIVERS
Consumer financial confidence should give market a boost
Figure 7: Trends in how respondents would describe their financial situation, February 2009- February 2016
The ageing population is a concern
Figure 8: Trends in age structure of the UK population, 2010-20
Healthy eating concerns limit use
Figure 9: How often consumers try to eat healthily, by gender, November 2015
Subscription meal kits add competition
KEY PLAYERS – WHAT YOU NEED TO KNOW
Domino’s success driven by online ordering
PizzaExpress introduces delivery service
Fast food chains trial delivery
Third-party portals gain prominence
Just Eat grows sales by nearly 50%
New specialised delivery services enter market
Major delivery companies explore meal delivery
COMPANIES AND BRANDS
Pizza and pasta delivery
Domino’s success driven by digital
Papa John’s explores new local marketing strategy
Pizza Hut
PizzaExpress introduces delivery service
 ONLINE ORDERING AND DELIVERY PLATFORMS
Figure 10: Selected leading foodservice online ordering portals, April 2016
Online ordering
Just Eat grows UK revenues by 49%
Hungryhouse
Delivery providers
Deliveroo plans to cut prices as it expands
Take Eat Easy arrives in London
Major delivery companies explore meal delivery
UberEATS offers new delivery alternative
Amazon trials food delivery
All-round delivery services also deliver food
Online-only and subscription services
Specialised concepts focus on delivery to reach a niche audience
Chilled delivered meals blur the boundaries with retail
Subscription services extend the delivery model
LAUNCH ACTIVITY AND INNOVATION
New high-end and healthy delivery services enter market
Supper offers Michelin-starred cuisine
New vegan meal delivery subscription launches in London
Feast offers specialised night-time delivery
More fast food chains trial delivery
Domino’s advances mobile services
Introduces new loyalty rewards programme
Makes ordering even easier
Itsu launches innovative social app
THE CONSUMER – WHAT YOU NEED TO KNOW
Four in five people order takeaway/home delivery
Nearly half have now used a third-party service
Calling is still the most popular ordering method
Convenience is a big selling point
People wish to follow their orders online
16-34s would like to search for venues by dish
Perception of unhealthiness is a major barrier
TAKEAWAY/HOME DELIVERY USAGE
Most people have ordered home delivery or takeaway food
Figure 11: Takeaway/home delivery users, December 2015
Nearly half of people have used a third-party platform
Figure 12: Frequency of takeaway/home delivery usage, December 2015
Younger people are more likely to order takeaways
Figure 13: Home delivery/takeaway usage, by age, December 2015
Men order more regularly
Figure 14: How often order direct from a restaurant/takeaway, by gender, December 2015
ORDERING HABITS
Calling is still the most popular ordering method…
Figure 15: Platforms used to order a takeaway/home delivery, December 2015
…but younger people are ordering online
Figure 16: Platforms used to order a takeaway/home delivery, by age, December 2015
REASONS FOR USING TAKEAWAY/HOME DELIVERY
Convenience remains a big selling point
Tech solutions offer potential to improve convenience
Figure 17: Reasons for using takeaway/home delivery, December 2015
More women view home delivery as a treat
Offering and communicating healthy options should bolster frequency
Occasions prompt takeaway/home delivery orders
Figure 18: Reasons for using takeaway/home delivery, by gender, December 2015
Deliveries can be coupled further with sport and TV
INTEREST IN ONLINE FEATURES
People wish to follow their orders online
Taking delivery tracking to the next level
Figure 19: Interest in online features when ordering a takeaway/home delivery, December 2015
Women would like greater insight into dishes
Figure 20: Interest in online features when ordering a takeaway/home delivery, by gender, December 2015
ATTITUDES TOWARDS TAKEAWAY/HOME DELIVERY
Many still do not find online ordering as easy
Need to drive awareness of improvements
Figure 21: Attitudes towards home delivery/takeaway, December 2015
Doubts over third-party platforms
16-34s would like to search for venues by dish
Figure 22: Agreement with statement ‘I would like to be able to search for venues by dish (eg lasagne) on a third-party ordering/delivery service website’, by age, December 2015
Women and younger people most likely to see takeaways as unhealthy
Need to emphasise healthier options
Figure 23: Agreement with statement ‘Takeaway/home delivery food is unhealthy’, by gender, December 2015
Figure 24: Agreement with statement ‘Takeaway/home delivery food is unhealthy’, by age, December 2015
REASONS FOR NOT USING TAKEAWAY/HOME DELIVERY
Concern about healthiness is the major barrier
Figure 25: Reasons for not using home delivery/takeaway, December 2015
Delivery charges put off key 16-24 age group
Figure 26: Delivery charge as a reason for not using home delivery or takeaways or using them more often, by age, December 2015
Quality concerns put people off
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology