Exercise Trends - US - October 2014

SCOPE AND THEMES
What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
Overview
Slightly more than half of Americans exercise regularly
Demographics of exercisers
Figure 1: Participated in a regular exercise program, by demographics, January 2013-March 2014
Top exercise activities
Reasons for exercising
Figure 2: Reasons for exercising, July 2014
Usage of/interest in exercise tools
Figure 3: Usage of and interest in exercise tools, July 2014
Promote post-workout feelings
Figure 4: Attitudes toward exercise, July 2014
Lack of time and motivation present challenges to regular exercise
Figure 5: Challenges to exercise, by exercise status, July 2014
What we think
ISSUES AND INSIGHTS
Half of Americans still not exercising regularly
The issues
The implications
Aging population less likely to exercise
The issues
The implications
Obesity levels continue to increase in the US
The issues
The implications
Wearables are changing the exercise industry
The issues
The implications
TREND APPLICATIONS
Trend: Slow It All Down
Trend: Return to the Experts
Trend: Second Skin
EXERCISE PARTICIPATION RATES AND FACTORS AFFECTING PARTICIPATION
Key points
Half of people still not exercising regularly
Figure 6: Exercise participation and frequency, February 2007-March 2014
Demographic trends affect exercise participation rates
Aging population less likely to exercise regularly
Figure 7: Population by age, 2014-19, Exercise participation, by age, January 2013-March 2014
Growing non-White population more likely to exercise
Figure 8: Population by race and Hispanic origin, 2014-19, Exercise participation, by race/Hispanic origin, January 2013-March 2014
Declining household income makes regular exercise challenging
Figure 9: Median household income, in inflation-adjusted dollars, 2002-12
Obesity levels continue to increase
Figure 10: Prevalence of obesity by gender and age group, among adults age 20 and over, US 2011-12
Figure 11: Prevalence of obesity among children and adolescents aged 2-19, 1971-2012
Other factors affecting exercise participation rates
HEALTH CLUB INNOVATIONS AND TRENDS
Equinox
Figure 12: Equinox, “Equinox Made Me Do It,” Dec. 31, 2014
Planet Fitness
Figure 13: Planet Fitness, “Upsell”, April 2, 2014
Figure 14: Planet Fitness, “5 Million Thank Yous for 5 million members,” March 6, 2014
Curves + Jillian Michaels
Figure 15: Curves, “Curves workout with Jillian Michaels,” Dec. 26, 2013
Crunch
Other programs
CrossFit
HIIT
Restorative programs
Barre and other studios
EXERCISE EQUIPMENT/ACCESSORIES INNOVATIONS AND TRENDS
Apps
Figure 16: Apple, “Strength,” June 4, 2014
Technology
Wearables
Fitbit
Figure 17: Fitbit, “Introducing Fitbit Flex Wireless Activity + Sleep Band,” April 17, 2013
Equipment
Beachbody
Figure 18: P90X3, March 9, 2014
WORKOUT LENGTH AND TIME SPENT EXERCISING
Key points
Men work out more often, for longer
Figure 19: Workout length, by gender, July 2014
Figure 20: Exercise frequency, by gender, January 2013-March 2014
Young adults exercise for longer, while older adults exercise more often
Figure 21: Workout length, by age, July 2014
Figure 22: Exercise frequency, by age, January 2013-March 2014
Affluence affords time to exercise
Figure 23: Workout length, by household income, July 2014
Figure 24: Exercise frequency, by household income, January 2013-March 2014
One third of Americans exercising more than a year ago
Figure 25: Exercise trends, by demographics, July 2014
EXERCISE LOCATION AND ACTIVITY PARTICIPATION
Key points
Most people exercise at home
Figure 26: Exercise location, January 2013-March 2014
Running/jogging increasing, but walking still tops the list
Figure 27: Exercise/fitness activities participated in p12m, February 2007-March 2014
Participation varies by age and gender
Figure 28: Exercise/fitness activities participated in p12m, by gender and age, January 2013-March 2014
Exercise seasonality
REASONS FOR EXERCISING
Key points
General health and wellness top reasons to exercise
Looking good important to female exercisers
Figure 29: Reasons for exercising, by gender and age, July 2014
Length of time varies by reason
Figure 30: Workout length, by reasons for exercising, July 2014
USAGE OF AND INTEREST IN EXERCISE TOOLS
Key points
Fitness classes used by female exercisers
Figure 31: Usage of exercise tools, by gender and age, July 2014
Figure 32: Interest in trying exercise tools, by gender and age, July 2014
Offline world shifting online
Figure 33: Usage of interactive exercise tools, by gender and age, July 2014
Figure 34: Interest in trying interactive exercise tools, by gender and age, July 2014
Technology impacting exercise trends
Figure 35: Usage of tracking devices, by gender and age, July 2014
Figure 36: Interest in trying tracking devices, by gender and age, July 2014
INFORMATION SOURCES
Key points
Online and social sources key for exercise information
Professional sources more often cited by older exercisers
Figure 37: Exercise information sources, by age, July 2014
ATTITUDES TOWARD EXERCISE
Key points
Exercise evokes positive feelings and a sense of accomplishment
Figure 38: Attitudes toward exercise, by gender and age, July 2014
Small changes can have a big impact
Figure 39: Exercise behaviors, by gender and age, July 2014
Shorter workouts in demand for busy people
Figure 40: Interest in exercise, by gender and age, July 2014
EXERCISE CHALLENGES
Key points
Women struggle more with motivation, time
Figure 41: Challenges to exercise, by gender and age, July 2014
Figure 42: Struggles with exercise, by gender and age, July 2014
Motivation key struggle for exercisers and nonexercisers
Low-cost, inexpensive workouts appealing
Figure 43: Challenges to exercise, by exercise status, July 2014
SPOTLIGHT ON BMI
Key points
Overweight/obese struggle to exercise
Figure 44: Exercise trends, by BMI, July 2014
Figure 45: Workout length, by BMI, July 2014
Promote exercise as a fun activity
Figure 46: Reasons for exercising, by BMI, July 2014
Doctor primary source of information
Figure 47: Exercise information sources, by BMI, July 2014
Overweight/obese struggle with motivation
Figure 48: Challenges to exercise, by BMI, July 2014
RACE AND HISPANIC ORIGIN
Key points
Healthful rates of exercise among non-White respondents
Figure 49: Exercise trends, by race/Hispanic origin, July 2014
Figure 50: Workout length, by race/Hispanic origin, July 2014
Figure 51: Exercise frequency, by race/Hispanic origin, January 2013-March 2014
Team sports popular among Black and Hispanic consumers
Figure 52: Sports played p12m, by race/Hispanic origin, January 2013-March 2014
Hispanic exercisers cite not having enough time to exercise
Figure 53: Challenges to exercise, by race/Hispanic origin, July 2014
APPENDIX – OTHER MARKET DATA
2008 Physical Activity Guidelines for Americans
Prevalence of obesity by race and Hispanic origin
Figure 54: Prevalence of obesity by race and Hispanic origin, among adults age 20 and over, US 2011-12
APPENDIX – OTHER USEFUL CONSUMER TABLES
Exercise participation
Figure 55: Participated in a regular exercise program, by demographics, January 2013-March 2014
Time spent exercising
Figure 56: Workout length, by gender and age, July 2014
Figure 57: Exercise trends, by social media usage, July 2014
Sports and activities participated in
Figure 58: Exercise/fitness activities participated in p12m, by gender, January 2013-March 2014
Figure 59: Exercise/fitness activities participated in p12m, by age, January 2013-March 2014
Reasons for exercising
Figure 60: Reasons for exercising, by gender, July 2014
Figure 61: Reasons for exercising, by age, July 2014
Figure 62: Reasons for exercising, by race/Hispanic origin, July 2014
Usage of and interest in exercise tools
Figure 63: Usage of and interest in exercise tools, July 2014
Figure 64: Interest in trying exercise tools, by BMI, July 2014
Information sources
Figure 65: Exercise information sources, by gender, July 2014
Figure 66: Exercise information sources, by gender and age, July 2014
Attitudes toward exercise
Figure 67: Attitudes toward exercise, by gender, July 2014
Figure 68: Attitudes toward exercise, by age, July 2014
Figure 69: Attitudes toward exercise, by BMI, July 2014
Attitudes toward healthful eating
Figure 70: Attitudes and opinions about diet, by race/Hispanic origin, January 2013-March 2014
Exercise challenges
Figure 71: Challenges to exercise – Nonexercisers, by age, July 2014
APPENDIX – TRADE ASSOCIATIONS