Body, Hand and Footcare - US - June 2014

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
EXECUTIVE SUMMARY
Overview
The market
Figure 1: Total US sales and fan chart forecast of body, hand, and footcare, at current prices, 2009-19
Market factors
Category sales are cyclical
Figure 2: Average winter temperatures, Contiguous US, Dec-Feb, 2008-14
Black consumers are heavy category users
Figure 3: Use of body, hand, and footcare products, by race, March 2014
Key players
Figure 4: MULO sales of the top five body, hand, and footcare companies, rolling 52 weeks 2013 and 2014
The consumer
Body lotion and hand cream are most used products
Figure 5: Use of body, hand, and footcare products, March 2014
Scent, functional benefits are important to body care users
Figure 6: Top five benefits sought when choosing body care products, March 2014
Intensive healing is a priority to hand and footcare users
Figure 7: Top five benefits sought when choosing hand and footcare products, March 2014
Shoppers express high interest in packaging formats
Figure 8: Any interest in packaging formats, March 2014
What we think
ISSUES AND INSIGHTS
Category is mature, price-driven
The issues
The implications:  Leverage new packaging formats, engage men
Product usage is cyclical
The issues
The implications: Encourage regular usage with added skincare benefits
Engagement in category declines with age
The issues
The implications: Highlight therapeutic skincare and targeted anti-aging benefits
TREND APPLICATIONS
Trend: Return to the Experts
Trend: Objectify
Mintel Futures: East Meets West
MARKET SIZE AND FORECAST
Key points
Category sees an uptick in sales after years of sluggish growth
Slow, yet steady gains predicted for body, hand, and footcare
Sales and forecast of body, hand, and footcare
Figure 9: Total US sales and forecast of body, hand, and footcare, at current prices, 2009-19
Figure 10: Total US sales and forecast of body, hand, and footcare, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 11: Total US sales and fan chart forecast of body, hand, and footcare, at current prices, 2009-19
MARKET DRIVERS
Key points
Body care sales boosted by cold weather
Figure 12: Average winter temperatures, contiguous US, Dec-Feb, 2008-14
Growing incidence of skin conditions benefits body care
Black consumers over index usage of body care
Figure 13: Use of body, hand, and footcare products, by race, March 2014
Figure 14: Total US population, by race and Hispanic origin, 2009-19
COMPETITIVE CONTEXT
Shoppers allocate dollars differently depending on category
Figure 15: Total US retail sales of haircare, body care, and facial skincare, by share, at current prices, 2013
SEGMENT PERFORMANCE
Key points
Hand and body care dominate category sales
Footcare sales are small, but gaining
Sales of body, hand, and footcare, by segment
Figure 16: Sales of hand, body and footcare, by segment, 2012 and 2014
SEGMENT PERFORMANCE – HAND AND BODY CARE
Key points
Hand and body care sees improvement in sales
Sales and forecast of hand and body care
Figure 17: Total US sales and forecast of hand and body care, at current prices, 2009-19
SEGMENT PERFORMANCE – FOOTCARE
Key points
Segment subject to volatility, though modest gains are expected
Sales and forecast of footcare
Figure 18: Total US sales and forecast of footcare, at current prices, 2009-19
RETAIL CHANNELS
Key points
Body, hand, and footcare seeing growth across all retail channels
Sales of body, hand, and footcare, by channel
Figure 19: Sales of body, hand, and footcare, by channel, 2012 and 2014
Appealing to men represents growth opportunity for retailers
Figure 20: Total US retail sales of body, hand, and footcare, by channel, at current prices, 2009-14
LEADING COMPANIES
Key points
Unilever moves to top spot in body, hand, and footcare
Therapeutic brands are category winners
Private label is losing momentum
Manufacturer sales of body, hand, and footcare
Figure 21: MULO sales of body, hand, and footcare, by leading companies, rolling 52 weeks 2013 and 2014
BRAND SHARE – HAND AND BODY CARE
Key points
Vaseline lifts Unilever into top spot
Therapeutic body care boosts segment growth
Manufacturer sales of hand and body care
Figure 22: MULO sales of hand and body, by leading companies, rolling 52 weeks 2013 and 2014
Figure 23: Key purchase measures for the top hand and body care brands, by household penetration, 52 weeks ending Dec. 30, 2012 (year ago) and Dec. 29, 2013 (current)
BRAND SHARE – FOOTCARE
Key points
Gold Bond leads segment and posts solid sales gains
Small players post mixed results
Private label grows sales but loses share to branded products
Manufacturer sales of footcare
Figure 24: MULO sales of footcare, by leading companies, rolling 52 weeks 2013 and 2014
INNOVATIONS AND INNOVATORS
Product launch trends
Figure 25: Share of body, hand, and footcare product launches, by subcategory, 2009-14
Figure 26: top 15 body, hand, and footcare product claims, by share, 2009-14
Product innovations
Hand-specific treatments
Multiple-benefit
Figure 27: Jergens BB Body print ad, 2014
New formats
Sensory benefits
MARKETING STRATEGIES
Overview of the brand landscape
Doctor recommended
Figure 28: Eucerin skincare tips
Figure 29: CeraVe commercial, January 2013
Natural ingredients=beautiful skin
Figure 30: Jergens Shea Beauty Oil print ad, 2014
Figure 31: Aveeno Daily Moisturizing Lotion print ad, 2014
Professional results
Figure 32: Clarisonic Pedi print ad, 2014
USE OF BODY CARE PRODUCTS
Key points
Majority of consumers use body lotion
Body spray lotions gaining traction among men
Figure 33: Use of body care products, by gender, March 2014
Figure 34: Use of body care products, by gender and age, March 2014
Scent is important to body care users
Figure 35: Benefits sought when choosing body care products, by gender, March 2014
Figure 36: Benefits sought when choosing body care products, by gender and age, March 2014
USE OF HAND PRODUCTS, FOOTCARE, AND HEALING OINTMENTS
Key points
Hand cream use driven by women, older consumers
Consumers use a variety of body moisturizing products
Figure 37: Use of hand, footcare, and healing ointments, by gender, March 2014
Figure 38: Use of hand, footcare, and healing ointments, by gender and age, March 2014
Treating severely dry skin is important to hand and footcare users
Figure 39: Benefits sought when choosing hand and footcare products, by gender, March 2014
Figure 40: Benefits sought when choosing hand and footcare products, by gender and age, March 2014
INTEREST IN PACKAGING FORMATS
Key points
Consumers are familiar with bottles and tubes
Figure 41: Use of and interest in packaging formats, March 2014
Figure 42: top five body, hand, and footcare product package types, by share, 2009-14
Shoppers willing to try lesser-known packaging formats
Figure 43: Any interest in packaging formats, by gender, March 2014
Figure 44: Any interest in packaging formats, by gender and age, March 2014
SHOPPING FOR BODY, HAND, AND FOOTCARE PRODUCTS
Key points
Shoppers motivated by familiarity
Men seek gender-specific products
Figure 45: Shopping behaviors, by gender, March 2014
Doctor recommendations important to older shoppers
Figure 46: Shopping behaviors, by gender and age, March 2014
ATTITUDES TOWARD BODY CARE
Key points
Moisturizing regularly is important, especially to older consumers
Women are more likely to change their body care routine
Figure 47: Attitudes toward body care products, by gender, March 2014
Men take a functional approach to body care
Figure 48: Attitudes toward body care products, by gender and age, March 2014
ATTITUDES TOWARD HAND AND FOOTCARE
Key points
Some shoppers see value in using hand- and foot-specific products
Women concerned about the impact of aging on their hands
Figure 49: Attitudes toward hand and footcare products, by gender, March 2014
Use of hand cream in part dictated by activity
Figure 50: Attitudes toward hand and footcare products, by gender and age, March 2014
Figure 51: Attitudes toward footcare products, by gender and age, March 2014
RACE AND HISPANIC ORIGIN
Key points
Black and Hispanic consumers are above-average category users
Figure 52: Use of body, hand, and footcare products, by race/Hispanic origin, March 2014
Figure 53: Benefits sought when choosing body care products, by race/Hispanic origin, March 2014
Figure 54: Benefits sought when choosing hand and footcare products, by race/Hispanic origin, March 2014
Shopping behaviors differ between Hispanics and Black consumers
Figure 55: Shopping behaviors, by race/Hispanic origin, March 2014
Regular moisturization is important to Black consumers
Figure 56: Attitudes toward body care products, by race/Hispanic origin, March 2014
Figure 57: Attitudes toward hand and footcare products, by race/Hispanic origin, March 2014
APPENDIX – OTHER USEFUL CONSUMER TABLES
Use of body, hand, and footcare products
Figure 58: Use of body, hand, and footcare products, by age, March 2014
Figure 59: Use of body, hand, and footcare products, by household income, March 2014
Figure 60: Use of body, hand, and footcare products, by presence of children in household, March 2014
Benefits sought when choosing body, hand, and footcare products
Figure 61: Benefits sought when choosing body care products, by age, March 2014
Figure 62: Benefits sought when choosing hand and footcare products, by age, March 2014
Interest in packaging formats
Figure 63: Images shown in packaging format consumer question, March 2014
Figure 64: Any interest in packaging formats, by age, March 2014
Figure 65: Any interest in packaging formats, by race/Hispanic origin, March 2014
Shopping for body, hand, and footcare products
Figure 66: Shopping behaviors, by age, March 2014
Attitudes toward body care
Figure 67: Attitudes toward body care products, by age, March 2014
Attitudes toward hand and footcare
Figure 68: Attitudes toward hand and footcare products, by age, March 2014
Figure 69: Attitudes toward footcare products, by age, March 2014
Figure 70: Attitudes toward footcare products, by race/Hispanic origin, March 2014
APPENDIX – INFORMATION RESOURCES INC. BUILDERS PANEL DATA DEFINITIONS
Information Resources Inc. Consumer Network Metrics
APPENDIX – TRADE ASSOCIATIONS