DIY Retailing - Europe - May 2014

EUROPEAN EXECUTIVE SUMMARY
Consumer spending on DIY goods
Figure 1: Europe: Mintel’s estimated DIY market size (inc VAT), 2009-13
Figure 2: Europe: Mintel’s estimated DIY market size (inc VAT) by country, 2013
Figure 3: Europe: Spending on DIY-related goods per capita (incl VAT), 2013
DIY specialists
Figure 4: Europe: DIY specialist retailers sales, 2013
Figure 5: Europe: DIY specialists sales: Compound annual growth rates 2009-13, 2013-18
The leading specialists
Figure 6: Europe: The top 5 DIY specialists sales, 2012-13
The consumer
Figure 7: Major European economies: % of people buying DIY goods in the last 12 months, and most used store, March 2014
Figure 8: Europe: Proportion of shoppers who have bought DIY goods online, March 2014
Figure 9: DIY plans for 2014/15, March 2014
INTRODUCTION AND REPORT SCOPE
Defining DIY
Definitions
Consumer spending – About Mintel’s market size
Retail sector
Financial definitions
Sales per stores, sales per sq m
VAT
Figure 10: European VAT rates, 2011-14
Abbreviations
Country codes
EUROPEAN SUMMARY AND OUTLOOK
Key points
 CONSUMER SPENDING
Figure 11: Europe: Mintel’s estimated market size, incl VAT, by country, 2013
Figure 12: Europe: Compound annual growth rate in Mintel DIY market size, 2009-13
Figure 13: Europe: Mintel’s estimated DIY market size, incl VAT, 2009-13
Spend per capita
Figure 14: Europe: Spending on DIY goods per capita, incl VAT, 2013
 HOUSING TENURE
Figure 15: Europe: Percentage home owners by country, 2012
Figure 16: Europe: Change in home ownership, 2007-12
 DIY RETAILERS’ SALES AND FORECASTS
Figure 17: DIY retailers sales, ex-VAT, 2009-13
Figure 18: DIY retailers sales, ex VAT, 2014-18
Figure 19: Europe: DIY specialists’ sales growth, 2009-13 and 2013-18
 LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 20: Europe: The leading 20 DIY specialists sales, 2011-13
Figure 21: Europe: The leading 20 DIY specialists outlet numbers, 2011-13
 THE CONSUMER
Figure 22: Major European economies: % of people buying DIY goods in the last 12 months, and most used store, March 2014
Figure 23: Europe: Proportion of shoppers who have bought DIY goods online, March 2014
Attitudes to DIY shopping
Figure 24: Europe: Doing and buying DIY, March 2014
Figure 25: DIY plans for 2014/15, March 2014
 WHAT WE THINK
The economy
The state of the sector
The ageing population
Online
High streets
Looking forward
AUSTRIA
 DIY RETAILING IN AUSTRIA
 MARKET SIZE
Figure 26: Austria: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 27: Austria: DIY products market size breakdown, 2013
Figure 28: Austria: Households consumption expenditure (inc. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 29: Austria: DIY retail sales, excl. VAT, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 30: Austria: Leading DIY retailers, by sales, excl. VAT, 2011-13
Figure 31: Austria: Leading DIY retailers, outlet numbers, 2011-13
Figure 32: Austria: Leading DIY retailers, sales per outlet, 2011-13
 THE RETAILERS: MARKET SHARES
Figure 33: Austria: Leading DIY retailers, market shares, 2011-13
 ONLINE
Figure 34: Austria: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
BELGIUM
 DIY RETAILING IN BELGIUM
 MARKET SIZE
Figure 35: Belgium: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 36: Belgium: Breakdown of Household Spending on DIY Items 2013 (est)
Spending by category
Figure 37: Belgium: Consumer expenditure on DIY-related categories, incl. sales tax, 2009-13
 DIY RETAIL SECTOR SIZE
Figure 38: Belgium: Retail sales, excl. sales tax 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 39: Belgium: Leading Diy Retailers, sales, excl. Vat, 2011-13
Figure 40: Belgium: Leading DIY Retailers, outlet numbers, 2011-13
Figure 41: Belgium: Leading DIY Retailers, sales per outlet, 2011-13
 THE RETAILERS: MARKET SHARES
Figure 42: Belgium: Leading DIY retailers, market shares, 2011-13
 ONLINE
Figure 43: Belgium: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
CZECH REPUBLIC
 DIY RETAILING IN THE CZECH REPUBLIC
 MARKET SIZE
Figure 44: Czech Republic: Estimated DIY market size (current prices), (incl. VAT), 2009-13
Figure 45: Czech Republic: Breakdown of household spending on DIY items, 2013 (est)
Spending by category
Figure 46: Czech Republic: Consumer expenditure on DIY-related categories, incl. sales tax, 2009-13
 DIY RETAIL SECTOR SIZE
Figure 47: Czech Republic: Retail sales, excl. sales tax, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 48: Czech Republic: Leading DIY retailers, sales, excl. VAT, 2011-13
Figure 49: Czech Republic: Leading DIY retailers, Outlet numbers, 2011-13
Figure 50: Czech Republic: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 51: Czech Republic: Leading DIY retailers, market shares (estimated), 2011-13
 ONLINE
Figure 52: Czech Republic: Percentage of all individuals having purchased online in the past 12 months, select categories, 2008-13
DENMARK
 DIY RETAILING IN DENMARK
 MARKET SIZE
Figure 53: Denmark: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 54: Denmark: DIY products market size breakdown, 2013
Spending by category
Figure 55: Denmark: Consumer expenditure on DIY-related categories (incl. VAT), 2009-13 (current prices)
 DIY RETAIL SECTOR SIZE
Figure 56: Denmark: DIY retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 57: Denmark: Top ten DIY retailers, by sales (excl. VAT), 2011-13
Figure 58: Denmark: Top ten DIY retailers, outlet numbers, 2011-13
Figure 59: Denmark: Top ten DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
 ONLINE
Figure 60: Denmark: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
FINLAND
 DIY RETAILING IN FINLAND
 MARKET SIZE
Figure 61: Finland: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 62: Finland: DIY products market size breakdown, 2013
Figure 63: Finland: Consumer spending in detail (incl. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 64: Finland: DIY retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 65: Finland: Leading DIY specialists: net revenues, 2011-13
Figure 66: Finland: Leading DIY specialists: Outlet numbers, 2011-13
Figure 67: Finland: Leading DIY specialists: Annual sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
 ONLINE
Figure 68: Finland: Percentage of all individuals buying online, 2008-13
FRANCE
 EXECUTIVE SUMMARY
The market
Opening hours
Distribution of spending on DIY
The specialists sector
The leading specialists
Online
The consumer: Where they shop
The consumer: Attitudes towards DIY
What we think
 SPENDING AND INFLATION
Key points
Opening hours
DIY market depressed, and likely to remain so
Figure 69: France: DIY products – the Mintel market size (incl. VAT), 2009-14
Figure 70: France: DIY products market size breakdown, 2012
Spending breakdown
Figure 71: France: Consumer spending on key product categories for DIY retailers, 2009-13
Mintel’s market size
Inflation
Figure 72: France: Consumer prices index: Annual % change, DIY categories, 2009-13
 DISTRIBUTION OF SPENDING ON DIY
Key points
Specialists still dominate
Figure 73: France: Estimated distribution of spending on DIY-related goods, 2012
 SPECIALISTS SALES AND FORECASTS
Key points
Tough times in DIY
Figure 74: France: DIY retail sales (excl. VAT), 2009-14
Figure 75: France: DIY retail sales forecasts, 2014-18
Figure 76: France: DIY retailers sales as % all retail sales (excl fuel), 2008-18
Enterprise, outlet and employee numbers
Figure 77: Enterprise and employee number, 2010 -11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
The leaders holding on while the second liners slip
Figure 78: France: Leading DIY retailers, sales (exc VAT), 2011-13
Figure 79: France: Leading DIY retailers, outlet numbers, 2011-13
Figure 80: France: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Key points
Figure 81: France: Leading DIY retailers’ share of spending on DIY products, 2011-13
 ONLINE
Key points
Online
Online and in-store complementary
DIY sites visited
Figure 82: France leading online DIY retailers, website usage, February 2014
 THE CONSUMER: WHERE THEY SHOP
Key points
What we asked
Figure 83: Shops used to buy DIY goods, France, February 2014
Figure 84: Leading DIY retailers, customer profiles, France, February 2014
 THE CONSUMER: ATTITUDES TOWARDS DIY
Key points
Figure 85: Attitudes towards DIY, France, February 2014
Figure 86: Attitudes to DIY and retailers used, France, February 2014
GERMANY
 EXECUTIVE SUMMARY
The market
The specialists sector
The leading specialists
Online
The consumer: Where they shop
The consumer: Attitudes towards DIY
What we think
 CONSUMER SPENDING AND INFLATION
Key points
Mintel market size: improvement in spending expected in 2014
Figure 87: Germany: DIY products – the Mintel market size (incl. VAT), 2009-14
Figure 88: Germany: DIY products market size breakdown, 2013
Spending breakdown
Figure 89: Germany: Consumer spending in detail (incl. VAT), 2009-14
Mintel’s market size
Inflation
Figure 90: Consumer prices index: annual % change, DIY categories, annual, 2009-13
 SPECIALISTS’ SALES AND FORECASTS
Key points
2013 weak, 2014 better
Figure 91: Germany: DIY retail sales (excl. VAT), 2009-14
Figure 92: Germany: DIY retail sales forecasts (excl. VAT), 2014-18
Enterprise, outlet and employee numbers
Figure 93: Germany: Number of enterprises, outlets and persons employed (full-time equivalents) in the DIY/hardware specialists sector, 2009-11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Praktiker closes down
A weak 2013 but share is there to mop up
Store acquisitions
Competing on similar ground
New entrants
Online needs to be addressed
Figure 94: Germany: Leading DIY specialists: Net revenues, 2011-13
Figure 95: Germany: Leading DIY specialists: outlet numbers, 2011-13
Figure 96: Germany: Leading DIY specialists: annual sales per outlet, 2011-13
Internationalisation continues
Figure 97: Germany: Leading DIY retailers’ international store portfolios, 2010-14
Praktiker’s international portfolio
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 98: Germany: Leading DIY specialists: share of spending on DIY products, 2011-13
 ONLINE
Key points
22% buy on the internet
Figure 99: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, online, February 2014
But specialists have been slow to move online
Figure 100: Germany: Major DIY specialists: Year transactional websites were launched in the German market
Online visitor numbers
Figure 101: Visitor data for major DIY retail websites, February 2014
 THE CONSUMER: WHERE THEY SHOP
Key points
What we asked
Obi records a very strong lead
Figure 102: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014
Online and offline
Figure 103: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, February 2014
2014 versus 2013
Figure 104: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013 and February 2014
Demographics: DIY shopping peaks among 55+ consumers
Figure 105: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by average age/affluence, February 2014
Figure 106: Germany: The consumer: DIY purchases in the past 12 months, whether in-store or online, by gender, February 2014
Figure 107: Germany: The consumer: DIY purchases in the past 12 months, whether in-store or online, by age group, February 2014
Focusing on those who actually do DIY
Figure 108: Germany: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by DIY activity in past 12 months, February 2014
 THE CONSUMER: ATTITUDES TOWARDS DIY
Key points
What we asked
Only four in ten have done DIY
Figure 109: Germany: The consumer: Attitudes towards DIY, February 2014
Renters still do DIY
Demographics: doing DIY peaks among 45-54 year olds
Figure 110: Germany: The consumer: Attitudes towards DIY – selected statements on participation, by age group, February 2014
Figure 111: Germany: The consumer: Attitudes towards DIY – selected statements on how they shop, by age group, February 2014
Figure 112: Germany: The consumer: Attitudes towards DIY, by average age/affluence, February 2014
GREECE
 DIY RETAILING IN GREECE
 MARKET SIZE
Figure 113: Greece: Estimated DIY market size (current prices), (incl. VAT), 2009-13
Figure 114: Greece: Breakdown of household spending on DIY items 2013 (est)
Spending by category
Figure 115: Greece: Consumer expenditure on DIY-related categories, incl. sales tax, 2009-13
 DIY RETAIL SECTOR SIZE
Figure 116: Greece: Retail sales, excl. sales tax, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 117: Greece: Leading DIY retailers, by sales (excl. VAT), 2011-13
Figure 118: Greece: Leading DIY retailers, outlet numbers, 2011-13
Figure 119: Greece: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 120: Greece: Leading DIY retailers, Market shares, 2011-13
 ONLINE
Figure 121: Greece: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
HUNGARY
 DIY RETAILING IN HUNGARY
 MARKET SIZE
Figure 122: Hungary: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 123: Hungary: DIY products market size breakdown, 2013
Figure 124: Hungary: Consumer spending in detail (incl. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 125: Hungary: DIY retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 126: Hungary: Leading DIY specialists: Net revenues, 2011-13
Figure 127: Hungary: Leading DIY specialists: Outlet numbers, 2011-13
Figure 128: Hungary: Leading DIY specialists: annual sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 129: Hungary: Leading DIY specialists: share of spending on DIY, 2011-13
 ONLINE
Figure 130: Hungary: Percentage of all individuals buying online, 2008-13
IRELAND
 DIY RETAILING IN IRELAND
 MARKET SIZE
Figure 131: Ireland: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 132: Ireland: DIY products market size breakdown, 2013
Figure 133: Ireland: Households consumption expenditure (inc. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 134: Ireland: DIY retail sales, excl. VAT, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 135: Ireland: Leading DIY retailers, by sales, excl. VAT, 2011-13
Figure 136: Ireland: Leading DIY retailers, outlet numbers, 2011-13
Figure 137: Ireland: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 138: Ireland: Leading DIY retailers, market shares, 2011-13
 ONLINE
Figure 139: Ireland: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
ITALY
 EXECUTIVE SUMMARY
Spending and inflation
Distribution of spending on DIY
Sector size and forecast
The leading specialists
Online
The Italian DIY consumer – where they shop
The Italian DIY consumer – attitudes to doing DIY
What we think
 SPENDING AND INFLATION
Key points
Mintel market size: Two grim years and little respite in prospect
Figure 140: Italy: DIY products – the Mintel market size (incl. VAT), 2009-14
Figure 141: Italy: DIY products market size breakdown, 2013
Spending breakdown
Figure 142: Italy: Consumer spending in detail (incl. VAT), 2009-13
Mintel’s market size
Inflation
Figure 143: Italy: Consumer prices index: Annual % change, DIY categories, 2009-13
 DISTRIBUTION OF SPENDING ON DIY
Key points
Specialists still dominate
Figure 144: Italy: Estimated distribution of spending on DIY-related goods, 2013
 SPECIALISTS’ SALES AND FORECASTS
Key points
Household goods retailers very weak
Figure 145: Italy: DIY goods retailers’ sales (excl. VAT), 2009-13
Figure 146: Italy: DIY goods retailers’ sales (excl. VAT), 2014-18
Enterprise, outlet and employee numbers
Figure 147: DIY retailers – Enterprise numbers, 2009-11
Figure 148: DIY retailers – employment numbers, 2009-11
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Fragmented and underdeveloped
Figure 149: Italy: Leading DIY retailers, net revenues, 2011-13
Figure 150: Italy: Leading DIY retailers, outlet numbers, 2011-13
Figure 151: Italy: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 152: Italy: Leading DIY specialists’ shares of spending on DIY, 2011-13
 ONLINE
 THE ITALIAN DIY CONSUMER – WHERE THEY SHOP
Key points
Figure 153: Shops used to buy DIY goods, Italy, February 2014
Figure 154: Profile of DIY shoppers by store used, Italy, February 2014
The Italian DIY consumer – attitudes to doing DIY
Figure 155: Attitudes towards DIY, Italy, February 2014
Figure 156: Profile of attitudes to doing DIY by age and income, Italy, February 2014
Attitudes to doing DIY and where people shop
Figure 157: Attitudes to doing DIY and retailers used, Italy, February 2014
NETHERLANDS
 DIY RETAILING IN THE NETHERLANDS
 MARKET SIZE
Figure 158: The Netherlands: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 159: The Netherlands: DIY products market size breakdown, 2013
Figure 160: The Netherlands: Households consumption expenditure (inc. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 161: The Netherlands: DIY retail sales, excl. VAT, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 162: The Netherlands: Leading DIY retailers, by sales, excl. VAT, 2011-13
Figure 163: The Netherlands: Leading DIY retailers, outlet numbers, 2011-13
Figure 164: The Netherlands: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 165: The Netherlands: Leading DIY retailers, market shares, 2011-13
 ONLINE
Figure 166: The Netherlands: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
NORWAY
 DIY RETAILING IN NORWAY
 MARKET SIZE
Figure 167: Norway: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 168: Norway: Breakdown by product category of Mintel’s DIY market size, 2013
Spending by category
Figure 169: Norway: Consumer expenditure on DIY-related categories, (incl. VAT), 2009-13 (current prices)
 DIY RETAIL SECTOR SIZE
Figure 170: Norway: DIY retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 171: Norway: Top Ten DIY retailers, by Sales (excl. VAT), 2011-13
Figure 172: Norway: Top Ten DIY retailers, outlet numbers, 2011-13
Figure 173: Norway: Top Ten DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
 ONLINE
Figure 174: Norway: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
POLAND
 DIY RETAILING IN POLAND
 MARKET SIZE
Figure 175: Poland: Estimated DIY market size, incl. VAT, 2009-13
Figure 176: Poland: DIY products market size breakdown, 2013
Figure 177: Poland: Households consumption expenditure (inc. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 178: Poland: Retail sales, (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 179: Poland: Leading DIY retailers, by sales, excl. VAT, 2011-13
Figure 180: Poland: Leading DIY retailers, outlet numbers, 2011-13
Figure 181: Poland: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 182: Poland: Leading retailers, market shares, 2011-13
 ONLINE
Figure 183: Poland: Percentage of all individuals having purchases online in the past 12 months, selected categories, 2008-13
PORTUGAL
 DIY RETAILING IN PORTUGAL
 MARKET SIZE
Figure 184: Portugal: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 185: Portugal: Breakdown by product category of Mintel’s DIY market size, 2013 (est)
Spending by category
Figure 186: Portugal: Consumer expenditure on DIY-related categories, (incl. VAT), 2009-13
 DIY RETAIL SECTOR SIZE
Figure 187: Portugal: Household goods specialists’ retail sales, excl. sales tax, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 188: Portugal: Leading DIY retailers, sales, excl VAT, 2011 – 2013
Figure 189: Portugal: Leading DIY retailers, outlet numbers, 2011-13
Figure 190: Portugal: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 9: Portugal: Leading DIY retailers, market shares (estimated), 2011-13
 ONLINE
Figure 10: Portugal: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
SPAIN
 EXECUTIVE SUMMARY
The market
The specialists sector
The leading specialists
Online
The consumer: Where they shop
The consumer: Shopping habits and attitudes
What we think
 CONSUMER SPENDING AND INFLATION
Key points
Mintel market size: Slowdown in spending contraction expected in 2014
Figure 191: Spain: DIY products – the Mintel market size (incl. VAT), 2009-14
Figure 192: Spain: DIY products market size breakdown, 2013
Spending breakdown
Figure 193: Spain: Consumer spending in detail (incl. VAT), 2009-14
Mintel’s market size
Inflation
Figure 194: Consumer prices index: Annual % change, DIY categories, 2009-13
Economy and consumer confidence
Figure 195: Spain: Consumer and retailer confidence levels, January 2013-February 2014
 SPECIALISTS’ SALES AND FORECASTS
Key points
Uncertainty lies ahead
Figure 196: Spain: DIY retail sales (excl. VAT), 2009-14
Figure 197: Spain: DIY retail sales forecasts (excl. VAT), 2014-18
Enterprise and outlet numbers
Figure 198: Spain: Number of enterprises and outlets in the DIY/hardware specialists sector, 2008-10
Figure 199: retail employment in the DIY/hardware specialists sector 2008-10
 LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Key points
Groupe Adeo leads the market
Brico Dépôt gains market share
BriCor adapts to the current climate
Consolidation
Figure 200: Spain: Leading DIY specialists, sales, 2011-13
Figure 201: Spain: Leading DIY specialists: Outlet numbers, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 202: Spain: Leading DIY specialists: share of spending on DIY products, 2011-13
 ONLINE
Key points
24% buy on the internet
Figure 203: Spain: The consumer: Retailers used for online DIY purchases in the past 12 months, February 2014
Spain lags behind European average online
Figure 204: Spain: Online purchasing, 2008-13
Online provision
Figure 205: Spain: Major online retailers of DIY and DIY related categories, 2014
Online visitor numbers
Figure 206: Visitor data for major DIY retail websites, February 2014
 THE CONSUMER: WHERE THEY SHOP
Key points
What we asked
Leroy Merlin: Commanding pole position
Figure 207: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, February 2014
Online and offline
Figure 208: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, by in-store or online, February 2014
Trend data: 2014 versus 2013
Figure 209: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, March 2013 and February 2014
Skew to male shoppers
Figure 210: Spain: The consumer: Any bought in the past 12 months, whether in-store or online, by gender, February 2014
Figure 211: Spain: The consumer: Any who bought in the past 12 months from markets and builders merchants, whether in-store or online, by gender, February 2014
Target market aged 25-54
Figure 212: Spain: The consumer: Any who bought in the past 12 months, whether in-store or online, by age group, February 2014
Focusing on those who actually do DIY
Figure 213: Spain: The consumer: Retailers used for DIY purchases in the past 12 months, whether in-store or online, by DIY activity in past 12 months, February 2014
 THE CONSUMER: SHOPPING HABITS AND ATTITUDES TOWARDS DIY
Key points
What we asked
Less than a third of consumer have done DIY in the last year
Figure 214: Spain: The consumer: Shopping habits and attitudes towards DIY, February 2014
Demographics: The young are less interested in home improvement
Figure 215: Spain: The consumer: Shopping habits and attitudes towards DIY – selected statements on participation, by age group, February 2014
Demographics: Interest in DIY increases in line with income
Figure 216: Spain: The consumer: Shopping habits and attitudes towards DIY, by affluence, February 2014
SWEDEN
 DIY RETAILING IN SWEDEN
 MARKET SIZE
Figure 217: Sweden: DIY products – the Mintel market size (incl. VAT), 2009-13
Figure 218: Sweden: DIY products market size breakdown, 2013
Spending by category
Figure 219: Sweden: Consumer expenditure on DIY-related categories, (incl. VAT), 2009-13 (current prices)
 DIY RETAIL SECTOR SIZE
Figure 220: Sweden: Retail sales (excl. VAT), 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 221: Sweden: Top ten DIY retailers, by Sales (excl. VAT), 2011-13
Figure 222: Sweden: Top ten DIY retailers, Outlet numbers, 2011-13
Figure 223: Sweden: Top ten DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
 ONLINE
Figure 224: Sweden: Percentage of all individuals having purchased online in the past 12 months, selected categories, 2008-13
SWITZERLAND
 DIY RETAILING IN SWITZERLAND
 MARKET SIZE
Figure 225: Switzerland: DIY products – the Mintel market size (incl. VAT), 2009-13 (current prices)
 DIY RETAIL SECTOR SIZE
Figure 226: Switzerland: DIY retail sales, 2009-14
 THE LEADING SPECIALISTS: FINANCIALS AND OUTLETS
Figure 227: Switzerland: Leading DIY retailers, by Sales (excl. VAT), 2011-13
Figure 228: Switzerland: Leading DIY retailers, outlet numbers, 2011-13
Figure 229: Switzerland: Leading DIY retailers, sales per outlet, 2011-13
 THE LEADING SPECIALISTS: MARKET SHARES
Figure 230: Switzerland: Leading DIY retailers, market shares, 2011-2013
UNITED KINGDOM
 INTRODUCTION
A bounce back, but one dependent on the housing market
Consumer questions
More data, better content
Defining DIY
Definitions
Specialists sector
Financial definitions
VAT
Exchange rates
Sales per store, sales per sq m
Abbreviations
 EXECUTIVE SUMMARY
The sector: 2014 set to be another robust year
Figure 231: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
Companies, brands and innovations
Market shares: major players lose share
Figure 232: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2013
Innovations
Online: Sector sales surge in 2013
Figure 233: Share of online sales by DIY specialists, 2013 (est)
The consumer
Where they shop: 80% have bought in the last year
Figure 234: The consumer: DIY retailers used in the past 12 months, in-store and online, March 2014
DIY products bought: Decoration and garden top the list
Figure 235: The consumer: DIY/home improvement products bought in past 12 months, March 2014
Plans for the year ahead: 82% plan to improve their home
Figure 236: The consumer: Plans for the year ahead, March 2014
Preferred stores: Specialists versus non-specialists
Figure 237: The consumer: Type of stores preferred for DIY, March 2014
Figure 238: The consumer: Reasons for DIY store preference – specialists, March 2014
Figure 239: The consumer: Reasons for DIY store preference – non-specialists, March 2014
Attitudes towards doing DIY: Renters keen to do DIY
Figure 240: The consumer: Attitudes to DIY, March 2014
What we think
 ISSUES AND INSIGHTS
Targeting old and young at the same time
The facts
The implications
Integrating online and in-store: the lessons from Screwfix
The facts
The implications
The growing role of renters
The facts
The implications
DIY is recovering but will remain below its peak
The facts
The implications
 TREND APPLICATION
Trend: Minimize Me
Trend: Return to the Experts
Mintel futures: Access Anything, Anywhere
 MARKET ENVIRONMENT
Key points
Surging housing market
Figure 241: Annual % change in number of completed residential property transactions and retail sales through DIY specialists, monthly, January 2012-March 2014
Figure 242: Number of completed residential property transactions per month, January 2007-March 2014
Consumer confidence and spending power: positive signs
Figure 243: Consumer confidence levels, May 2013-April 2014
Figure 244: Annual % change in average weekly earnings versus annual % change in consumer prices, January 2010-February 2014
Seasonality
Figure 245: DIY specialists sector sales, monthly, January 2012-March 2014
Ageing: A long-term threat?
Figure 246: Composition of UK population by age group, 2008, 2013 and 2018
Inflation in DIY categories
Figure 247: Consumer prices index: annual % change, DIY categories, annual, 2009-13
Figure 248: Consumer prices index: annual % change, DIY categories, monthly, March 2013-March 2014
 STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
 CONSUMER SPENDING ON DIY PRODUCTS
Key points
Mintel market size: 2014 expected to be another strong year
Figure 249: DIY products – market size (incl. VAT), 2009-14
Breakdown by category
Figure 250: DIY products market size breakdown, 2013
Spending breakdown, 2009-14
Figure 251: Consumer spending in detail (incl. VAT), 2009-14
Mintel’s market size
 SECTOR SIZE AND FORECAST
Key points
Segmenting the sector
Sector set for another year of 5% growth
Figure 252: Total DIY/hardware specialists’ sector size (incl. VAT), 2008-18
Figure 253: Total DIY/hardware specialists’ sector size (incl. VAT), in current and constant prices, 2008-18
Segment: ‘Sheds’ format underperforming
Figure 254: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), 2008-18
Figure 255: Sales and forecast: DIY ‘sheds’/big-box segment (incl. VAT), in current and constant prices, 2008-18
Segment: Other DIY and hardware stores outperforming
Figure 256: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), 2008-18
Figure 257: Sales and forecast: Other DIY/hardware stores segment (incl. VAT), in current and constant prices, 2008-18
Mintel’s forecast methodology
The fan chart
 CHANNELS OF DISTRIBUTION
Key points
DIY specialist take nearly half the market
Figure 258: Distribution of spending on DIY products, 2013
Figure 259: Distribution of spending on DIY products, in % and £ terms (incl. VAT), 2012 and 2013
 SPACE ALLOCATION SUMMARY
Key points
Figure 260: DIY retailers: Summary space allocation data, April 2014
Figure 261: Detail space allocation estimates, April 2014
 RETAIL PRODUCT MIX
Figure 262: Homebase, B&Q sales mix, 2013
Figure 263: Leading DIY retailers, estimated sales by product, 2013
Figure 264: Leading DIY retailers, broad space allocation, April 2013
Figure 265: Leading DIY retailers, estimated sales density by product, 2013
 LEADING SPECIALIST RETAILERS
Key points
Some notes on the sector
Market-leaders underperform
Niche retailers perform more strongly
Figure 266: Leading DIY specialists: annual net revenues, 2009-13
Store numbers and annual sales per outlet
Figure 267: Leading DIY specialists: outlet numbers, 2009-13
Figure 268: Leading DIY specialists: annual sales per outlet, 2009-13
Sales area and sales densities
Figure 269: Selected leading DIY specialists: total sales area, 2009-13
Figure 270: Selected leading DIY specialists: annual sales per sq m, 2009-13
Operating profits and margins
Figure 271: Selected leading DIY specialists: operating profits, 2009-13
Figure 272: Selected leading DIY specialists: operating margins, 2009-13
Measuring range and positioning
Sales mix at B&Q and Homebase
Figure 273: Estimated sales mix at B&Q, 2013/14
Figure 274: Sales mix at Homebase, 2013/14
The wallpaper index
Figure 275: Major DIY retailers: Number of SKUs versus average product price in wallpaper, April 2014
Total number of SKUs
Figure 276: Total number of SKUs – B&Q, Homebase and Wickes, 2013/14
 LEADING NON-SPECIALIST RETAILERS
Key points
Leading non-specialists: Key metrics
Market shares
Figure 277: Leading non-specialist retailers: Estimated shares of spending on DIY, 2013
Shopper numbers
Figure 278: The consumer: DIY retailers used in the past 12 months, whether online or in-store, March 2014
Product range
Figure 279: Major DIY retailers: Number of SKUs versus average product price in wallpaper, April 2014
Wilkinsons
Figure 280: Wilkinsons: Own-brand and branded paint ranges, December 2013
Argos
Figure 281: Argos.co.uk: Number of products in DIY, lighting and gardening, April 2014
Amazon
Figure 282: Amazon.co.uk: DIY and tools homepage, April 2014
Figure 283: Amazon.co.uk: Number of products in DIY, lighting and gardening, April 2014
eBay
Figure 284: eBay.co.uk: Number of products in DIY, lighting and gardening, April 2014
Figure 285: eBay.co.uk: Home and Garden homepage, April 2014
The grocery retailers
Figure 286: Tesco.com/direct, Direct.asda.com and Sainsburys.co.uk: Number of products in selected DIY categories, May 2014
Others
 MARKET SHARES
Key points
Underperformance at the top
Figure 287: Leading DIY retailers’ market shares, 2012 and 2013
Market share and sector share
Share of the market: Generalists are prominent
Figure 288: Leading DIY generalist and specialist retailers’ shares of spending on DIY, 2012 and 2013
Share of the specialists sector: highly concentrated
Figure 289: Leading DIY specialist retailers’ shares of specialists sector sales, 2011-13
About our market shares
 ONLINE
Key points
Definitions
Online sales and market shares in the DIY specialists sector
Figure 290: Online sales by DIY specialists (incl. VAT), 2012-14
Figure 291: Share of online sales by DIY specialists, 2013 (est)
Online DIY product sales and market shares
Figure 292: Estimated online DIY product sales (incl. VAT), 2012-14
Figure 293: Shares of online DIY sales, by retailer/sub-sector, 2013 (est)
Figure 294: Estimated percentage of sales online, selected major DIY specialists, 2013
Website visitor numbers
Figure 295: Visitor data – home furnishings retailers, March 2014
Figure 296: Total unique visitors, per month, selected websites, May 2011-April 2014
 WHO’S INNOVATING?
Key points
Tool trade-in initiatives
‘Fashion-forward’ stores from B&Q
Customers home designs brought to life in-store with 4D technology
Mobile app designed to drive shoppers’ in-store
Innovative installation service
Grocery tie-up
 BRAND COMMUNICATION AND PROMOTION
Key points
Adspend continues to fall
Figure 297: Total main media adspend in the UK DIY retailing sector, 2010-13
B&Q is the leading advertiser
Figure 298: Main media adspend by leading DIY retailers, 2010-13
Figure 299: Share of main media adspend in the UK DIY retailing sector, by retailer, 2013
Spending relative to turnover
Figure 300: Leading DIY retailers’ advertising spend as % of turnover, 2010-13
80% of all adspend channelled through the TV and press
Figure 301: Main media adspend, by media type, 2012 and 2013
Figure 302: Leading DIY retailers Share of adspend by media type, 2012 and 2013
What we have seen in 2014
 BRAND RESEARCH
Brand map
Figure 303: Attitudes towards and usage of brands in the DIY retailing sector, February 2014
Correspondence analysis
Brand attitudes
Figure 304: Attitudes, by DIY retailing brand, February 2014
Brand personality
Figure 305: DIY retailing brand personality – macro image, February 2014
Figure 306: DIY retailing brand personality – micro image, February 2014
Brand experience
Figure 307: DIY retailing brand usage, February 2014
Figure 308: Satisfaction with various DIY retailing brands, February 2014
Figure 309: Consideration of DIY retailing brands, February 2014
Figure 310: Consumer perceptions of current DIY retailing brand performance, February 2014
Brand recommendation
Figure 311: Recommendation of selected DIY retailing brands, February 2014
 CUSTOMER PROFILE COMPARISON
Key points
Gender
Figure 312: UK DIY retailers:  Customer profile by Gender, March 2014
Age
Figure 313: UK DIY retailers:  Customer profile, by Age, March 2014
Region
Figure 314: UK DIY retailers:  Customer profile by Region, March 2014
Location
Figure 315: UK DIY retailers:  Customer profile by type of location, March 2014
Socio-economic group
Figure 316: UK DIY retailers:  Customer profile by socio-economic group, March 2014
Housing tenure
Figure 317: UK DIY retailers:  Customer profile by housing tenure, March 2014
Financial situation
Figure 318: UK DIY retailers:  Customer profile by financial situation, March 2014
 THE CONSUMER – WHO SHOPS WHERE
Key points
Where people buy DIY goods
Figure 319: DIY retailers used in last 12 months, March 2014
Customer profiles
Figure 320: Profile of DIY shoppers, both online and off-line, March 2014
Figure 321: Profile of DIY shoppers by home tenure and age, March 2014
Figure 322: Profile of online DIY shoppers by age and socio-economic group, March 2014
Regional differences
Figure 323: Regional retailer profiles, March 2014
 THE CONSUMER – DIY/HOME PRODUCTS BOUGHT
Key points
Figure 324: DIY/home improvement products bought in the past 12 months, March 2014
Figure 325: Profiles of buyers of DIY/Home products, March 2014
Figure 326: Where buyers of DIY/Home goods had shopped in the last 12 months, March 2014
 THE CONSUMER – DIY PLANS
Key points
Spending intentions in context
Figure 327: What consumers would spend money left over on, March 2014
Figure 328: What consumers would spend money left over on: change from low point in the downturn to March 2014
Current spending plans
Figure 329: Plans for the year ahead, March 2014
DIY or Do it for me
Profile of those planning any home improvement:
Figure 330: Profile of those planning any home improvement work, March 2014
DIY
Figure 331: Profile of those planning to do home improvement work themselves, March 2014
Do it for me
Figure 332: Profile of those planning to pay someone else to do home improvement work, March 2014
DIY plans and retailers used
Figure 333: Correlation of DIY planned and shops used, March 2014
 THE CONSUMER – PREFERRED STORES
Key points
Preferred type of store
Figure 334: Type of stores preferred for DIY, March 2014
Figure 335: Profile by age and property tenure of store preferences, March 2014
Why? – qualities looked for in a DIY store
Figure 336: Reasons for DIY store preference – shoppers at specialists, March 2014
Figure 337: Reasons for DIY store preference – shoppers at non-specialists, March 2014
 THE CONSUMER – ATTITUDES TOWARDS DOING DIY
Key points
Figure 338: Attitudes towards DIY, March 2014
Figure 339: Proportions of renters and owners who have bought DIY goods, March 2014
Figure 340: Attitudes to DIY by outlets DIY goods bought from, March 2014
 APPENDIX – BRAND RESEARCH
Figure 341: Brand usage, February 2014
Figure 342: Brand commitment, February 2014
Figure 343: Brand commitment, February 2014
Figure 344: Brand diversity, February 2014
Figure 345: Brand satisfaction, February 2014
Figure 346: Brand recommendation, February 2014
Figure 347: Brand attitude, February 2014
Figure 348: Brand image – macro image, February 2014
Figure 349: Brand image – micro image, February 2014
 APPENDIX – THE CONSUMER – WHERE THEY BOUGHT
Figure 350: DIY retailers used in the past 12 months, March 2014
Figure 351: Most popular DIY retailers used in the past 12 months – Any, by demographics, March 2014
Figure 352: Next most popular DIY retailers used in the past 12 months – Any, by demographics, March 2014
Figure 353: Other DIY retailers used in the past 12 months – Any, by demographics, March 2014
Figure 354: Most popular DIY retailers used in the past 12 months – In-store, by demographics, March 2014
Figure 355: Next most popular DIY retailers used in the past 12 months – In-store, by demographics, March 2014
Figure 356: Other DIY retailers used in the past 12 months – In-store, by demographics, March 2014
Figure 357: Most popular DIY retailers used in the past 12 months – Online, by demographics, March 2014
Figure 358: Next most popular DIY retailers used in the past 12 months – Online, by demographics, March 2014
Figure 359: Other DIY retailers used in the past 12 months – Online, by demographics, March 2014
 APPENDIX – THE CONSUMER – PRODUCTS BOUGHT
Figure 360: DIY/home improvement products bought in past 12 months, by most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 361: DIY/home improvement products bought in past 12 months, by next most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 362: DIY/home improvement products bought in past 12 months, by other DIY retailers used in the past 12 months – Any, March 2014
Figure 363: Most popular DIY/home improvement products bought in past 12 months, by demographics, March 2014
Figure 364: Next most popular DIY/home improvement products bought in past 12 months, by demographics, March 2014
Figure 365: Other DIY/home improvement products bought in past 12 months, by demographics, March 2014
 APPENDIX – THE CONSUMER – DIY PLANS
Figure 366: Most popular plans for the year ahead – Any, by demographics, March 2014
Figure 367: Next most popular plans for the year ahead – Any, by demographics, March 2014
Figure 368: Most popular plans for the year ahead – Expect to do it myself, by demographics, March 2014
Figure 369: Next most popular plans for the year ahead – Expect to do it myself, by demographics, March 2014
Figure 370: Most popular plans for the year ahead – Expect to pay someone to do it, by demographics, March 2014
Figure 371: Next most popular plans for the year ahead – Expect to pay someone to do it, by demographics, March 2014
Figure 372: Plans for the year ahead, by most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 373: Plans for the year ahead, by next most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 374: Plans for the year ahead, by other DIY retailers used in the past 12 months – Any, March 2014
 APPENDIX – THE CONSUMER – PREFERRED STORES
Figure 375: Type of stores preferred for DIY, by demographics, March 2014
Figure 376: Reasons for DIY store preference, by demographics, March 2014
Figure 377: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 378: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 379: Reasons for DIY store preference, by other DIY retailers used in the past 12 months – Any, March 2014
Figure 380: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – In-store, March 2014
Figure 381: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – In-store, March 2014
Figure 382: Reasons for DIY store preference, by other DIY retailers used in the past 12 months – In-store, March 2014
Figure 383: Reasons for DIY store preference, by most popular DIY retailers used in the past 12 months – Online, March 2014
Figure 384: Reasons for DIY store preference, by next most popular DIY retailers used in the past 12 months – Online, March 2014
 APPENDIX – THE CONSUMER – ATTITUDES TOWARDS DOING DIY
Figure 385: Most popular attitudes to DIY, by demographics, March 2014
Figure 386: Next most popular attitudes to DIY, by demographics, March 2014
Figure 387: Attitudes towards DIY, by most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 388: Attitudes to DIY, by next most popular DIY retailers used in the past 12 months – Any, March 2014
Figure 389: Attitudes to DIY, by other DIY retailers used in the past 12 months – Any, March 2014
Figure 390: Attitudes to DIY, by most popular DIY/home improvement products bought in past 12 months, March 2014
Figure 391: Attitudes to DIY, by next most popular DIY/home improvement products bought in past 12 months, March 2014
Figure 392: Attitudes to DIY, by other DIY/home improvement products bought in past 12 months, March 2014
Figure 393: Attitudes to DIY, by type of stores preferred for DIY, March 2014
GROUPE ADEO
What we think
Company background
Company performance
Figure 394: Groupe Adeo: Group financial performance, 2008-13
Figure 395: Groupe Adeo: Estimated European sales by country, excl. VAT, 2013
Figure 396: Groupe Adeo: Outlet data, 2008-13
Retail offering
BAUHAUS
What we think
Company background
Company performance
Figure 397: Bauhaus: Estimated group sales performance, 2008-13
Figure 398: Bauhaus: Estimated sales performance in selected countries, 2013
Figure 399: Bauhaus: Outlet data, 2008-13
Retail offering
BAUMAX
What we think
Company background
Company performance
Figure 400: bauMax: Group financial performance, 2008-13
Figure 401: bauMax: Sales contribution by country, 2012
Figure 402: bauMax: Outlet data, 2009-13
Figure 403: bauMax: Distribution of outlets by country, December 2013
Retail offering
CLAS OHLSON
What we think
Company background
Company performance
Figure 404: Clas Ohlson: Group financial performance, 2008/09-2012/13
Figure 405: Clas Ohlson: Outlet data, 2008/09-2012/13
Retail offering
DT GROUP
What we think
Company background
Company performance
Figure 406: DT Group: Group financial performance, 2008/09-2012/13
Figure 407: DT Group (Wolseley Nordic): Revenues by country/operation, 2012/13
Figure 408: DT Group (Wolseley Nordic): Outlet data, 2008/09-2012/13
Retail offering
Figure 409: DT Group (Wolseley Nordic): Revenue breakdown by customer/project type, 2012/13
Figure 410: DT Group (Wolseley Nordic): Business offerings
HAGEBAU
What we think
Company background
Company performance
Figure 411: Hagebau: Group financial performance, 2008-13
Figure 412: Hagebau: Outlet data, 2008-13
Retail offering
HOMEBASE
What we think
Company background
Company performance
Figure 413: Home Retail Group: Group financial performance, 2008/09-2013/14
Figure 414: Home Retail Group: Outlet data, 2008/09-2013/14
Figure 415: Sales mix at Homebase, 2013/14
HORNBACH HOLDING
What we think
Company background
Company performance
Figure 416: Hornbach Holding: Group financial performance, 2008/09-2012/13
Figure 417: Hornbach Holding: Outlet data, 2008/09-2012/13
Retail offering
INTERGAMMA GROUP
What we think
Company background
Company performance
Figure 418: Intergamma Group: Estimated group sales performance, 2008-13
Figure 419: Intergamma Group: Outlet data, 2008-13
Retail offering
KINGFISHER GROUP
What we think
Company background
Company performance
Figure 420: Kingfisher Group: Breakdown of sales, number of stores and total sales area, by country, 2013/14
Figure 421: Kingfisher Group: Group financial performance, 2009/10-2013/14
Figure 422: Kingfisher Group: Outlet data, 2009/10-2013/14
Retail offering
Sales mix
Figure 423: B&Q (UK) and Castorama (France): Sales breakdown, by category, 2013/14
Trade revenues
Figure 424: Kingfisher UK and France, trade’s proportion of retail sales, 2012/13
Own brand
Figure 425: B&Q (UK) and Castorama (France): Own-brands’ proportion of sales, 2013/14 (est)
MAXEDA DIY
What we think
Company background
Company performance
Figure 426: Maxeda: Group financial performance, 2008/09-2013/14
Figure 427: Maxeda: Outlet data, 2008/09-2013/14
Retail offering
MR. BRICOLAGE GROUP
What we think
Company background
Company performance
Figure 428: Mr. Bricolage Group: Group financial performance, 2009-2013
Figure 429: Mr. Bricolage Group: Outlet data, 2009-2013
Figure 430: Mr Bricolage and Briconautes: Store numbers by country, 2009-13
Retail offering
OBI
What we think
Company background
Company performance
Figure 432: OBI: Group financial performance, excl. VAT, 2008-13
Figure 433: OBI: Outlet data, 2008-2013
Retail offering
RAUTAKESKO
What we think
Company background
Company performance
Figure 434: Rautakesko: Building and Home Improvement Division, financial performance, 2009-13
Figure 435: Rautakesko: Building and home improvement division, financial performance, 2009-2013
Figure 436: Rautakesko: Outlet data, 2009-14
Retail offering
TOOM BAUMARKT/B1 DISCOUNT/KLEE
What we think
Company background
Company performance
Figure 437: toom Baumarkt/B1 Discount/Klee: Group sales, exc. VAT, 2009-13
Figure 438: toom Baumarkt/B1 Discount/Klee: Outlet data, 2009-13
Retail offering
WICKES/TRAVIS PERKINS RETAIL
What we think
Company background
Company performance
Figure 439: Travis Perkins Retail: Group financial performance, 2009-2013
Figure 440: Travis Perkins Retail: Outlet data, 2009-2013
Retail offering
APPENDIX – BROADER MARKET ENVIRONMENT
Online
Figure 441: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
Figure 442: Europe: Percentage of all individuals accessing the internet daily, 2009-13
Consumer confidence
Figure 443: Europe: Consumer confidence levels, April 2013-March 2014
Population
Figure 444: Europe: Population, total and by age group, 2010
Figure 445: Europe: Forecast population, total and by age group, 2015
Figure 446: Europe: Forecast population, total and by age group, 2015
Gross domestic product
Figure 447: Europe: Gross domestic product, at current prices, 2012
Figure 448: Europe: Real-terms year-on-year GDP growth, 2009-14
Consumer spending
Figure 449: Europe: Consumer spending, at current prices, 2012
Figure 450: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
Inflation
Figure 451: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
Interest rates
Figure 452: Europe: Central bank interest rates, 2009-14
APPENDIX – THE CONSUMER – EUROPE
 FRANCE
Where they shop
Figure 453: Shops used to buy DIY goods, France, February 2014
Crossed questions
Figure 454: Shops used to buy DIY goods, by most popular attitudes towards DIY, France, February 2014
Figure 455: Shops used to buy DIY goods, by next most popular attitudes towards DIY, France, February 2014
Figure 456: Shops used to buy DIY goods, by other attitudes towards DIY, France, February 2014
Demographics
Figure 457: Most popular shops used to buy DIY goods – Any, by demographics, France, February 2014
Figure 458: Next most popular shops used to buy DIY goods – Any, by demographics, France, February 2014
Figure 459: Other shops used to buy DIY goods – Any, by demographics, France, February 2014
Figure 460: Most popular shops used to buy DIY goods – In-store, by demographics, France, February 2014
Figure 461: Next most popular shops used to buy DIY goods – In-store, by demographics, France, February 2014
Figure 462: Other shops used to buy DIY goods – In-store, by demographics, France, February 2014
Figure 463: Most popular shops used to buy DIY goods – Online, by demographics, France, February 2014
Figure 464: Next most popular shops used to buy DIY goods – Online, by demographics, France, February 2014
Figure 465: Other shops used to buy DIY goods – Online, by demographics, France, February 2014
Attitudes
Figure 466: Attitudes towards DIY, February 2014
Crossed questions
Figure 467: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, France, February 2014
Figure 468: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, France, February 2014
Figure 469: Attitudes towards DIY, by other shops used to buy DIY goods – Any, France, February 2014
Figure 470: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, France, February 2014
Figure 471: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, France, February 2014
Figure 472: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, France, February 2014
Figure 473: Attitudes towards DIY, by shops used to buy DIY goods – Online, France, February 2014
Demographics
Figure 474: Most popular attitudes towards DIY, by demographics, France, February 2014
Figure 475: Next most popular attitudes towards DIY, by demographics, France, February 2014
Figure 476: Other attitudes towards DIY, by demographics, France, February 2014
 GERMANY
Where they shop
Figure 477: Shops used to buy DIY goods, Germany, February 2014
Crossed questions
Figure 478: Shops used to buy DIY goods, by most popular attitudes towards DIY, Germany, February 2014
Figure 479: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Germany, February 2014
Figure 480: Shops used to buy DIY goods, by other attitudes towards DIY, Germany, February 2014
Demographics
Figure 481: Most popular shops used to buy DIY goods – Any, by demographics, Germany, February 2014
Figure 482: Next most popular shops used to buy DIY goods – Any, by demographics, Germany, February 2014
Figure 483: Other shops used to buy DIY goods – Any, by demographics, Germany, February 2014
Figure 484: Most popular shops used to buy DIY goods – In-store, by demographics, Germany, February 2014
Figure 485: Next most popular shops used to buy DIY goods – In-store, by demographics, Germany, February 2014
Figure 486: Other shops used to buy DIY goods – In-store, by demographics, Germany, February 2014
Figure 487: Most popular shops used to buy DIY goods – Online, by demographics, Germany, February 2014
Figure 488: Next most popular shops used to buy DIY goods – Online, by demographics, Germany, February 2014
Figure 489: Other shops used to buy DIY goods – Online, by demographics, Germany, February 2014
Attitudes
Figure 490: Attitudes towards DIY, February 2014
Crossed questions
Figure 491: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Germany, February 2014
Figure 492: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Germany, February 2014
Figure 493: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Germany, February 2014
Figure 494: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Germany, February 2014
Figure 495: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Germany, February 2014
Figure 496: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Germany, February 2014
Figure 497: Attitudes towards DIY, by shops used to buy DIY goods – Online, Germany, February 2014
Demographics
Figure 498: Most popular attitudes towards DIY, by demographics, Germany, February 2014
Figure 499: Next most popular attitudes towards DIY, by demographics, Germany, February 2014
Figure 500: Other attitudes towards DIY, by demographics, Germany, February 2014
 ITALY
Where they shop
Figure 501: Shops used to buy DIY goods, Italy, February 2014
Crossed questions
Figure 502: Shops used to buy DIY goods, by most popular attitudes towards DIY, Italy, February 2014
Figure 503: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Italy, February 2014
Figure 504: Shops used to buy DIY goods, by other attitudes towards DIY, Italy, February 2014
Demographics
Figure 505: Most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
Figure 506: Next most popular shops used to buy DIY goods – Any, by demographics, Italy, February 2014
Figure 507: Other shops used to buy DIY goods – Any, by demographics, Italy, February 2014
Figure 508: Most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
Figure 509: Next most popular shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
Figure 510: Other shops used to buy DIY goods – In-store, by demographics, Italy, February 2014
Figure 511: Most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
Figure 512: Next most popular shops used to buy DIY goods – Online, by demographics, Italy, February 2014
Figure 513: Other shops used to buy DIY goods – Online, by demographics, Italy, February 2014
Attitudes
Figure 514: Attitudes towards DIY, February 2014
Crossed questions
Figure 515: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Italy, February 2014
Figure 516: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Italy, February 2014
Figure 517: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Italy, February 2014
Figure 518: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Italy, February 2014
Figure 519: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Italy, February 2014
Figure 520: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Italy, February 2014
Figure 521: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Italy, February 2014
Figure 522: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Italy, February 2014
Figure 523: Attitudes towards DIY, by other shops used to buy DIY goods – Online, Italy, February 2014
Demographics
Figure 524: Most popular attitudes towards DIY, by demographics, Italy, February 2014
Figure 525: Next most popular attitudes towards DIY, by demographics, Italy, February 2014
Figure 526: Other attitudes towards DIY, by demographics, Italy, February 2014
 SPAIN
Where they shop
Figure 527: Shops used to buy DIY goods, Spain, February 2014
Crossed questions
Figure 528: Shops used to buy DIY goods, by most popular attitudes towards DIY, Spain, February 2014
Figure 529: Shops used to buy DIY goods, by next most popular attitudes towards DIY, Spain, February 2014
Figure 530: Shops used to buy DIY goods, by other attitudes towards DIY, Spain, February 2014
Demographics
Figure 531: Most popular shops used to buy DIY goods – Any, by demographics, Spain, February 2014
Figure 532: Next most popular shops used to buy DIY goods – Any, by demographics, Spain, February 2014
Figure 533: Other shops used to buy DIY goods – Any, by demographics, Spain, February 2014
Figure 534: Most popular shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
Figure 535: Next most popular shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
Figure 536: Other shops used to buy DIY goods – In-store, by demographics, Spain, February 2014
Figure 537: Most popular shops used to buy DIY goods – Online, by demographics, Spain, February 2014
Figure 538: Next most popular shops used to buy DIY goods – Online, by demographics, Spain, February 2014
Figure 539: Other shops used to buy DIY goods – Online, by demographics, Spain, February 2014
Attitudes
Figure 540: Attitudes towards DIY, February 2014
Crossed questions
Figure 541: Attitudes towards DIY, by most popular shops used to buy DIY goods – Any, Spain, February 2014
Figure 542: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Any, Spain, February 2014
Figure 543: Attitudes towards DIY, by other shops used to buy DIY goods – Any, Spain, February 2014
Figure 544: Attitudes towards DIY, by most popular shops used to buy DIY goods – In-store, Spain, February 2014
Figure 545: Attitudes towards DIY, by next most popular shops used to buy DIY goods – In-store, Spain, February 2014
Figure 546: Attitudes towards DIY, by other shops used to buy DIY goods – In-store, Spain, February 2014
Figure 547: Attitudes towards DIY, by most popular shops used to buy DIY goods – Online, Spain, February 2014
Figure 548: Attitudes towards DIY, by next most popular shops used to buy DIY goods – Online, Spain, February 2014
Demographics
Figure 549: Most popular attitudes towards DIY, by demographics, Spain, February 2014
Figure 550: Next most popular attitudes towards DIY, by demographics, Spain, February 2014
Figure 551: Other attitudes towards DIY, by demographics, Spain, February 2014