The Drug Store Shopper - US - January 2014

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The market
Figure 1: Fan chart forecast of total US drug store sales, 2008-18
Market factors
Aging population will benefit the drug store market
Figure 2: Population aged 55 or older, by age group, 2008-18
Obesity epidemic likely to impact drug stores
Figure 3: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
Expansion of retail clinics
The consumer
In-store shopping far more common than online for drug store needs
Figure 4: Retailers shopped for drug store needs, October 2013
OTC and prescription medication most likely drug store purchases
Figure 5: Items purchased at drug stores, October 2013
Many are loyal to drug stores, retailers need to retain them
Figure 6: Drug store shopping behavior, October 2013
One quarter of consumers have visited a retail health clinic
Figure 7: Retail health clinics visited, October 2013
What we think
ISSUES AND INSIGHTS
How are traditional drug stores evolving in a competitive market?
The issues
The implications
Is online shopping a threat to brick-and-mortar drug stores?
The issues
The implications
Are retail health clinics a viable alternative to traditional care?
The issues
The implications
How can drug stores encourage shoppers to spend more?
The issues
The implications
TREND APPLICATION
Inspire Trend: FSTR HYPR
Inspire Trend: Prepare for the Worst
Mintel Futures: Old Gold
MARKET SIZE AND FORECAST
Key points
Drug stores market remains stable
Figure 8: Total US drug store retail sales and forecast, at current prices, 2008-18
Figure 9: Total US drug store retail sales and forecast, at inflation-adjusted prices, 2008-18
HBC represents largest share of drug store segments
Figure 10: US drug store sales and forecast of selected product categories, 2012 and 2013
Fan chart forecast
Figure 11: Fan chart forecast of total US drug store sales, 2008-18
MARKET DRIVERS
Key points
Aging population likely to benefit the drug store market
Figure 12: Population, aged 18 or older, by age, 2008-18
Obesity epidemic likely to impact drug stores
Figure 13: American adults by weight category as determined by body mass index (BMI), 2008-October 28, 2013
Introduction of the Affordable Care Act
Impact of online and mobile shopping
Expansion of retail health clinics provides alternative to traditional care
Competition from other channels drives creativity for drug stores
RETAILER OVERVIEW
Drug stores
CVS Caremark
Duane Reade
Rite Aid
Supervalu (Sav-On)
Walgreens
Issues and opportunities for drug stores
Mass merchandisers
Target
Walmart
Issues and opportunities for mass merchandisers
Online-only retailers
Amazon.com
Drugstore.com
Soap.com
Issues and opportunities for online-only retailers
Other local/regional drug stores
Bartell Drugs
Discount Drug Mart
Navarro Discount Pharmacy
Issues and opportunities for local/regional drug store retailers
INNOVATIONS AND INNOVATORS
CVS…
…launches more new products to Nuance Salma Hayek line
…introduces Total Home line
Walgreens…
…opens net zero energy store
…store features Zen Balanced Living
MARKETING STRATEGIES
Strategy: Personalized offers
Figure 14: CVS video “The new CVS/pharmacy myWeekly Ad,” September 2013
Figure 15: CVS ad “What’s your deal?,” October 2013
Figure 16: CVS email ad, October 2013
Figure 17: Walgreens email ad, October 2013
Strategy: Promoting the pharmacy
Figure 18: Walmart direct mail ad, October 2013
Figure 19: Target direct mail ad, October 2013
Strategy: Focus on services
Figure 20: Walgreens direct mail ad, October 2013
Figure 21: Walgreens “Steps with balance rewards: connect a fitness device tutorial, November 2013
Figure 22: CVS “MinuteClinic on Health: Protecting your family from the flu,” March 2013
Figure 23: CVS “MinuteClinic on Health: Healthy eating, Healthy weight,” March 2013
RETAILERS SHOPPED FOR DRUG STORE NEEDS
Key points
In-store shopping far more common than online for drug store needs
Figure 24: Retailers shopped for drug store needs, in-store versus online, October 2013
Target only major player to show any significant gender bias for drug store needs
Figure 25: Retailers shopped for drug store needs (in-store), by gender, October 2013
Walgreens primary destination for most shoppers regardless of age
Figure 26: Retailers shopped for drug store needs (in-store), by age, October 2013
Higher-income consumers shop at a variety of stores for drug store needs
Figure 27: Retailers shopped for drug store needs (in-store), by household income, October 2013
WHERE PRESCRIPTIONS ARE FILLED
Key points
Most fill prescriptions in stores at CVS and Walgreens
Figure 28: Where prescriptions are filled, by method, October 2013
25-34s filling prescriptions at a range of retailers
Figure 29: Stores where prescriptions are filled in-store, by age, October 2013
Different retail choices for prescriptions based on income
Figure 30: Stores where prescriptions are filled in-store, by household income, October 2013
ITEMS PURCHASED AT DRUG STORES
Key points
OTC and prescription medication most likely drug store purchases
Figure 31: Items purchased at drug stores, in-store versus online, October 2013
Food/drink purchasing represents opportunity for drug stores
Figure 32: Items purchased at drug stores (in-store), by gender, October 2013
Younger adults more likely to buy food/drink than older shoppers
Figure 33: Items purchased at drug stores (in-store), by age, October 2013
Lower to middle income groups most likely to buy across multiple categories
Figure 34: Items purchased at drug stores (in-store), by household income, October 2013
DRUG STORE SHOPPING BEHAVIOR
Key points
Many are loyal to drug stores, retailers need to retain them
Figure 35: Drug store shopping behavior, October 2013
Women slightly savvier than men when shopping at drug stores
Figure 36: Drug store shopping behavior, by gender, October 2013
Older shoppers loyal, influenced by sales/special offers
Figure 37: Drug store shopping behavior, by age, October 2013
Sales/special offers influence shoppers of all income levels
Figure 38: Drug store shopping behavior, by household income, October 2013
FACTORS THAT WOULD ENCOURAGE MORE DRUG STORE SHOPPING
Key points
Lower prices, more sales would encourage more drug store shopping
Figure 39: Factors that would encourage more drug store shopping, in-store versus online, October 2013
Women would shop more as a result of promotions and sales
Figure 40: Factors that would encourage more in-store shopping, by gender, October 2013
18-24s impacted by price, but focused on convenience
Figure 41: Factors that would encourage more in-store shopping, by age, October 2013
Higher-income consumers seek quality products
Figure 42: Factors that would encourage more in-store shopping, by household income, October 2013
RETAIL HEALTH CLINICS
Key points
One quarter of consumers have visited a retail health clinic
Figure 43: Retail health clinics visited, October 2013
Clinic users highly satisfied with treatment, likely to return
Figure 44: Use of and attitudes toward retail health clinics, October 2013
RACE/HISPANIC ORIGIN
Key points
Hispanics likely to shop at and fill prescriptions at Walgreens
Figure 45: Retailers shopped for drug store needs (in-store), by race/Hispanic origin, October 2013
Figure 46: Prescriptions filled in-store, by race/Hispanic origin, October 2013
Blacks most likely to buy food for immediate consumption at drug stores
Figure 47: Items purchased at drug stores (in-store), by race/Hispanic origin, October 2013
Hispanics more likely than non-Hispanics to prefer to shop online for drug store needs
Figure 48: Drug store shopping behavior, by race/Hispanic origin, October 2013
Hispanics and Asians seek home delivery of drug store purchases
Figure 49: Factors that would encourage more in-store shopping, by race/Hispanic origin, October 2013
Hispanics more likely than other groups to visit retail health clinics
Figure 50: Retail health clinics visited, by race/Hispanic origin, October 2013
Figure 51: Reasons for visiting retail health clinic, by race/Hispanic origin, October 2013
Figure 52: Treatment/satisfaction at the retail health clinic, by race/Hispanic origin, October 2013
Figure 53: Likelihood of repeat visit to retail health clinic, by race/Hispanic origin, October 2013
APPENDIX – OTHER USEFUL CONSUMER TABLES
Retailers shopped for drug store needs (in-store)
Figure 54: Retailers shopped for drug store needs (in-store), by marital/relationship status, October 2013
Figure 55: Retailers shopped for drug store needs (in-store), by household size, October 2013
Figure 56: Retailers shopped for drug store needs (in-store), by employment, October 2013
Figure 57: Retailers shopped for drug store needs (in-store), by generations, October 2013
Figure 58: Retailers shopped for drug store needs (in-store), by repertoire of items purchased at drug stores (in-store), October 2013
Retailers shopped for drug store needs (online)
Figure 59: Retailers shopped for drug store needs (online), by gender and age, October 2013
Figure 60: Retailers shopped for drug store needs (online), by household income, October 2013
Figure 61: Retailers shopped for drug store needs (online), by race/Hispanic origin, October 2013
Figure 62: Retailers shopped for drug store needs (online), by marital/relationship status, October 2013
Figure 63: Retailers shopped for drug store needs (online), by household size, October 2013
Figure 64: Retailers shopped for drug store needs (online), by employment, October 2013
Figure 65: Retailers shopped for drug store needs (online), by generations, October 2013
Figure 66: Retailers shopped for drug store needs (online), by repertoire of items purchased at drug stores (online), October 2013
Where prescriptions are filled (in-store)
Figure 67: Stores where prescriptions are filled in-store , by gender, October 2013
Figure 68: Prescriptions filled in-store, by marital/relationship status, October 2013
Figure 69: Prescriptions filled in-store, by household size, October 2013
Figure 70: Prescriptions filled in-store, by employment, October 2013
Figure 71: Prescriptions filled in-store, by generations, October 2013
Figure 72: Prescriptions filled in-store, by repertoire of items purchased at drug stores (in-store), October 2013
Where prescriptions are filled (online)
Figure 73: Prescriptions filled online, by gender and age, October 2013
Figure 74: Prescriptions filled online, by household income, October 2013
Figure 75: Prescriptions filled online, by race/Hispanic origin, October 2013
Figure 76: Prescriptions filled online, by generations, October 2013
Figure 77: Prescriptions filled online, by repertoire of items purchased at drug stores (online), October 2013
Items purchased at drug stores (in-store)
Figure 78: Items purchased at drug stores (in-store), by marital/relationship status, October 2013
Figure 79: Items purchased at drug stores (in-store), by household size, October 2013
Figure 80: Items purchased at drug stores (in-store), by employment, October 2013
Figure 81: Items purchased at drug stores (in-store), by generations, October 2013
Figure 82: Items purchased at drug stores (in-store), by repertoire of items purchased at drug stores (in-store), October 2013
Items purchased at drug stores (online)
Figure 83: Items purchased at drug stores (online), by gender and age, October 2013
Figure 84: Items purchased at drug stores (online), by household income, October 2013
Figure 85: Items purchased at drug stores (online), by race/Hispanic origin, October 2013
Figure 86: Items purchased at drug stores (online), by repertoire of items purchased at drug stores (online), October 2013
Items purchased at drug stores (in-store or online)
Figure 87: Items purchased at drug stores (in-store or online), by Retailers shopped for drug store needs (in-store or online), October 2013
Figure 88: Items purchased at drug stores (in-store or online), by retailers shopped for drug store needs (in-store or online), October 2013
Drug store shopping behavior
Figure 89: Drug store shopping behavior, by marital/relationship status, October 2013
Figure 90: Drug store shopping behavior, by household size, October 2013
Figure 91: Drug store shopping behavior, by employment, October 2013
Figure 92: Drug store shopping behavior, by generations, October 2013
Coupon use at drug stores
Figure 93: Coupon redemption at drug stores, by key demographics, May 2012-June 2013
Figure 94: Types of coupons used at drugstores, by key demographics May 2012-June 2013
Factors that would encourage more drug store shopping (in-store)
Figure 95: Factors that would encourage more in-store shopping, by marital/relationship status, October 2013
Figure 96: Factors that would encourage more in-store shopping, by household size, October 2013
Figure 97: Factors that would encourage more in-store shopping, by generations, October 2013
Figure 98: Factors that would encourage more in-store shopping, by repertoire of items purchased at drug stores (in-store), October 2013
Factors that would encourage more drug store shopping (online)
Figure 99: Factors that would encourage more online shopping, by gender, October 2013
Figure 100: Factors that would encourage more online shopping, by age, October 2013
Figure 101: Factors that would encourage more online shopping, by household income, October 2013
Figure 102: Factors that would encourage more online shopping, by race/Hispanic origin, October 2013
Figure 103: Factors that would encourage more online shopping, by marital/relationship status, October 2013
Figure 104: Factors that would encourage more online shopping, by household size, October 2013
Figure 105: Factors that would encourage more online shopping, by employment, October 2013
Figure 106: Factors that would encourage more online shopping, by generations, October 2013
Figure 107: Factors that would encourage more online shopping, by repertoire of items purchased at drug stores (online), October 2013
Visits to retail health clinics
Figure 108: Retail health clinics visited, by gender, October 2013
Figure 109: Retail health clinics visited, by age, October 2013
Figure 110: Retail health clinics visited, by household income, October 2013
Figure 111: Retail health clinics visited, by marital/relationship status, October 2013
Figure 112: Retail health clinics visited, by household size, October 2013
Figure 113: Retail health clinics visited, by employment, October 2013
Figure 114: Retail health clinics visited, by generations, October 2013
Figure 115: Retail health clinics visited, by any clinic use, October 2013
Type of treatment received at retail health clinic
Figure 116: Type of treatment received at retail health clinic, by gender, October 2013
Figure 117: Type of treatment received at retail health clinic, by household income, October 2013
Figure 118: Type of treatment received at retail health clinic, by race/Hispanic origin, October 2013
Reasons for visiting a retail health clinic
Figure 119: Reasons for visiting retail health clinic, by gender, October 2013
Figure 120: Reasons for visiting retail health clinic, by age, October 2013
Figure 121: Reasons for visiting retail health clinic, by household income, October 2013
Treatment/satisfaction at retail health clinic
Figure 122: Treatment/satisfaction at the retail health clinic, by gender, October 2013
Figure 123: Treatment/satisfaction at the retail health clinic, by age, October 2013
Figure 124: Treatment/satisfaction at the retail health clinic, by household income, October 2013
Likelihood of repeat visit to retail health clinic
Figure 125: Likelihood of repeat visit to retail health clinic, by gender, October 2013
Figure 126: Likelihood of repeat visit to retail health clinic, by age, October 2013
Figure 127: Likelihood of repeat visit to retail health clinic, by household income, October 2013
Attitudes toward retail health clinics
Figure 128: Attitudes toward retail health clinics, by retail health clinics visited, October 2013
APPENDIX – PRODUCT CATEGORIES
Food and Drink categories
HBC
Other
APPENDIX – TRADE ASSOCIATIONS