Health and Fitness Clubs - UK - June 2013

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: UK health and fitness club market, 2007-17
Market drivers
Figure 2: Trends in Body Mass Index (BMI) of adults in England, by gender, 2008-11
Companies, brands and innovation
Figure 3: Leading UK health and fitness club operators, by number of clubs and members, 2013
The consumer
Considerable scope for expansion
Figure 4: Current usage of private health and fitness clubs, April 2013
Monthly payments predominate
Figure 5: How people pay for health and fitness club usage, April 2013
Image and weight loss biggest motivations for current users
Figure 6: Motivations for joining a health and fitness club – current users, April 2013
Potential users motivated by weight loss
Figure 7: Motivations for joining a health and fitness club – potential users, April 2013
Increased flexibility is key to encouraging potential users
Figure 8: Factors which might encourage potential users to join or rejoin a health and fitness club, April 2013
Cost is main reason for lapsing
Figure 9: Reasons for no longer using a health and fitness club, April 2013
Cost and apathy main objections for non-users
Figure 10: Reasons for not using a health and fitness club, April 2013
Home is where the heart is
Figure 11: Attitudes towards health and fitness clubs, April 2013
Technology products provide competition and opportunities for operators
Figure 12: Fitness and exercise technology product usage, April 2013
What we think
ISSUES IN THE MARKET
Is there still potential for new club formats?
How can clubs better target women?
How can non-budget clubs counter the threat from budget rivals?
Where are future users most likely to come from and what would encourage them to join or rejoin?
TREND APPLICATION
Trend: Extend My Brand
Trend: Help Me Help Myself
Mintel Futures: Old Gold
MARKET DRIVERS
Key points
Around a quarter of adults are classed as obese
Figure 13: Trends in Body Mass Index (BMI) of adults in England, by gender, 2008-11
Figure 14: Trends in Body Mass Index (BMI) of children in England, by gender, 2008-11
Early signs of recovery in the UK economy?
Figure 15: Trends in quarterly GDP, Q1 2008-Q1 2013
Household incomes still under the cosh
Figure 16: Trends in inflation and average weekly earnings, March 2007-March 2013
Overheads continue to climb
Figure 17: Average price of fuels purchased by non-domestic consumers in the UK*, 2008-12
CRC provides incentive to cut energy use
Figure 18: Carbon emissions of leading health and fitness club operators, 2011-12
Youth unemployment hits the core demographic
Figure 19: Unemployment rates, by age band (seasonally adjusted), 2007-12
Mobile device ownership increasing
Figure 20: Electronic products/services have at home, September 2012 and January 2013
Exercise makes it onto the NHS radar
Physical activity added to incentive scheme for GPs
Progress being driven by ukactive
WHO’S INNOVATING?
Key points
Cycling in demand in light of British success
Shape Up seeks to shake up group exercise
Virgin Active installs interactive tracking device for swimmers
Nuffield joins up health and fitness offerings
Pure Gym follows David Lloyd with app launch
ReadingMate allows users to read while they run
MARKET SIZE AND FORECAST
Key points
Budget clubs bolster industry
Figure 21: UK health and fitness club market, 2007-17
Forecast
Figure 22: Forecast UK health and fitness club market, 2007-17
SEGMENT PERFORMANCE
Key points
Ancillaries feel the heat
Figure 23: UK health and fitness club market, by sector, 2008-12
Mid-market clubs most affected
Budget clubs growth mitigates impact on membership revenues
Flexibility is key to holding on to members
Average membership fee is around £40 per month
Budget sector continues to drive outlet growth
MARKET SHARE
Key points
Rise of the budget gyms
Figure 24: Leading UK health and fitness club operators, by number of clubs and members, 2013
Leading budget operators
Figure 25: Leading UK budget health club operators, by number of clubs, 2011-13
COMPANIES AND PRODUCTS
Industry structure
Figure 26: Number of health and fitness clubs in the UK, June 2013
Figure 27: Number of health and fitness clubs* in the UK, by region, January 2013
Figure 28: Trends in the number of health and fitness clubs in England and Wales, March 2011-January 2013
Figure 29: Trends in the number of health and fitness clubs in Scotland, February 2012-April 2013
 DAVID LLOYD LEISURE
Background
Services
Infrastructure and network
Membership
Financial performance
Figure 30: Financial performance of David Lloyd Leisure Limited in the UK, 2008-11
Figure 31: Financial performance of Next Generation Clubs Limited in the UK, 2008-11
Figure 32: Financial performance of Harbour Club Limited in the UK, 2008-11
Recent activity
 VIRGIN ACTIVE
Background
Services
Infrastructure and network
Memberships
Financial Performance
Figure 33: Financial performance of Virgin Active UK, 2007-11
Recent activity
 FITNESS FIRST
Background
Services
Infrastructure and network
Memberships
Financial performance
Figure 34: Financial performance of Fitness First Clubs Limited in the UK, 2007-11
Recent activity
 DAVE WHELAN SPORTS (DW SPORTS FITNESS)
Background
Services
Infrastructure and network
Memberships
Financial performance
Figure 35: Financial performance of Dave Whelan Sports* Ltd, 2011 and 2012
 MOP ACQUISITIONS (LAF) (LA FITNESS)
Background
Services
Infrastructure and network
Memberships
Financial performance
Figure 36: Financial performance of MOP Acquisitions (LAF) Ltd, 2008-11
Recent activity
 PURE GYM
Background
Services
Infrastructure and network
Membership
Financial performance
Figure 37: Financial performance of Pure Gym Ltd, 2011 and 2012
Recent activity
 THE GYM
Background
Services
Infrastructure and network
Memberships
Financial performance
Figure 38: Financial performance of The Gym Limited, 2010 and 2011
Recent activity
 NUFFIELD HEALTH
Background
Services
Infrastructure and network
Memberships
Financial performance
Recent activity
 BANNATYNE FITNESS
Background
Services
Infrastructure and network
Memberships
Financial performance
Figure 39: Financial performance of Bannatyne’s Fitness Ltd, 2008-12
Recent activity
 OTHER OPERATORS
Total Fitness Health Clubs Ltd
De Vere Group Ltd
Club Company Holdings Ltd
Energie Global Brand Management Ltd
Fitness 4 Less (Holdings) Ltd
TruGym
Xercise4Less
Active4Less Ltd
FitSpace Ltd
BRAND COMMUNICATION AND PROMOTION
Key points
Advertising expenditure holds steady
Figure 40: Advertising expenditure for health and fitness clubs, 2010-13*
Virgin Active and David Lloyd are top advertisers
Figure 41: Advertising expenditure for health and fitness clubs, by operator, 2010-13
New Year’s resolutions and summer holidays influence adspend
Figure 42: Advertising expenditure for health and fitness clubs, by month, 2012
Social media presence is varied
Figure 43: Number of Twitter followers and Facebook likes for leading health and fitness club operators*, 2013
CONSIDERABLE SCOPE FOR EXPANSION
Key points
Strong latent demand for health and fitness clubs
Figure 44: Current usage of private health and fitness clubs, April 2013
UK clubs failing to engage women, 35-64-year-olds
Figure 45: Comparison of UK and US private health and fitness club membership levels, by gender and age, April 2013
Current users
Potential users
Non-users
BMI and health club membership
Figure 46: Private health and fitness club usage, by BMI, April 2013
MONTHLY PAYMENTS PREDOMINATE
Key points
Monthly membership still the dominant payment method
Figure 47: How people pay for health and fitness club usage, April 2013
IMAGE AND WEIGHT LOSS BIGGEST MOTIVATIONS FOR CURRENT USERS
Key points
Broad goals most likely to motivate people to join a health and fitness club
Figure 48: Motivations for joining a health and fitness club – current users, April 2013
What women want
The vanity of youth
POTENTIAL USERS MOTIVATED BY WEIGHT LOSS
Key points
Losing weight would be main specific motivation for potential users to join
Figure 49: Motivations for joining a health and fitness club – potential users, April 2013
Figure 50: Motivations for joining a health and fitness club – potential users, by BMI groups, April 2013
INCREASED FLEXIBILITY IS KEY TO ENCOURAGING POTENTIAL USERS
Key points
Increased flexibility and reduced risk most likely to encourage people to join
Figure 51: Factors which might encourage potential users to join or rejoin a health and fitness club, April 2013
Obese potential users like the idea of a free trial
Figure 52: Factors which might encourage potential users to join or rejoin a health and fitness club, by BMI groups, April 2013
COST IS MAIN REASON FOR LAPSING
Key points
Affordability is main reason for leaving
Figure 53: Reasons for no longer using a health and fitness club, April 2013
Obese most likely to feel out of place at health and fitness clubs
Figure 54: Reasons for no longer using a health and fitness club, by BMI groups, April 2013
Getting there can be a problem
Figure 55: Reasons for no longer using a health and fitness club, by health and fitness club usage levels, April 2013
COST AND APATHY MAIN OBJECTIONS FOR NON-USERS
Key points
Money talks
Figure 56: Reasons for not using a health and fitness club, April 2013
HOME IS WHERE THE HEART IS
Key points
Home is where the heart is
Figure 57: Attitudes towards health and fitness clubs, April 2013
Current club users would like more flexibility
Figure 58: Attitudes towards health and fitness clubs, by health and fitness club usage levels, April 2013
FITNESS AND EXERCISE TECHNOLOGY PRODUCT USAGE
Key points
Screen-based products provide real alternative to health and fitness clubs
Figure 59: Fitness and exercise technology product usage, April 2013
APPENDIX – MARKET SIZE FORECAST SCENARIOS
Figure 60: UK health and fitness club market size forecast scenarios, 2012-2017
APPENDIX – CURRENT USAGE OF HEALTH AND FITNESS CLUBS
Figure 61: Health and fitness club usage levels, by demographics, April 2013
Figure 62: Motivations for joining a health and fitness club – current users, by BMI groups, April 2013
APPENDIX – HOW PEOPLE PAY FOR HEALTH AND FITNESS CLUB USAGE
Figure 63: How people pay to use health and fitness clubs, by demographics, April 2013
APPENDIX – MOTIVATIONS FOR JOINING A HEALTH AND FITNESS CLUB – CURRENT USERS
Figure 64: Motivations for joining a health and fitness club – current users, by demographics, April 2013
APPENDIX – MOTIVATIONS FOR JOINING A HEALTH AND FITNESS CLUB – POTENTIAL USERS
Figure 65: Motivations for joining a health and fitness club – potential users, by demographics, April 2013
Figure 66: Motivations for joining a health and fitness club – potential users, by health and fitness club usage levels, April 2013
APPENDIX – FACTORS WHICH MIGHT ENCOURAGE POTENTIAL USERS TO JOIN OR REJOIN A HEALTH AND FITNESS CLUB
Figure 67: Most popular factors which might encourage potential users to join or rejoin a health and fitness club, by demographics, April 2013
Figure 68: Next most popular factors which might encourage potential users to join or rejoin a health and fitness club, by demographics, April 2013
Figure 69: Factors which might encourage potential users to join or rejoin a health and fitness club, by motivations for joining a health and fitness club – potential users, April 2013
APPENDIX – REASONS FOR NO LONGER USING A HEALTH AND FITNESS CLUB
Figure 70: Most popular reasons for no longer using a health and fitness club, by demographics, April 2013
Figure 71: Next most popular reasons for no longer using a health and fitness club, by demographics, April 2013
APPENDIX – REASONS FOR NOT USING A HEALTH AND FITNESS CLUB
Figure 72: Reasons for not using a health and fitness club, by demographics, April 2013
APPENDIX – ATTITUDES TOWARDS HEALTH AND FITNESS CLUBS
Figure 73: Most popular attitudes towards health and fitness clubs, by demographics, April 2013
Figure 74: Next most popular attitudes towards health and fitness clubs, by demographics, April 2013
APPENDIX – FITNESS AND EXERCISE TECHNOLOGY PRODUCT USAGE
Figure 75: Smartphone/tablet fitness/workout/weight loss app technology product usage, by demographics, April 2013
Figure 76: Web-based social fitness tool technology product usage, by demographics, April 2013
Figure 77: Performance-monitoring equipment technology product usage, by demographics, April 2013
Figure 78: Heart rate monitor technology product usage, by demographics, April 2013
Figure 79: Pedometer technology product usage, by demographics, April 2013
Figure 80: Exercise-oriented video game technology product usage, by demographics, April 2013
Figure 81: Exercise DVD technology product usage, by demographics, April 2013
Figure 82: Exercise video on YouTube technology product usage, by demographics, April 2013
Figure 83: A private health and fitness club’s smartphone/tablet app technology product usage, by demographics, April 2013
Figure 84: Fitness and exercise technology product usage, by health and fitness club usage levels, April 2013