Trends in Health and Wellness - China - January 2013

INTRODUCTION
Definitions
Report structure
OVERVIEW
Figure 1: Most important factors contributing to healthy living, November 2012
Figure 2: General health situation over past 12 months, November 2012
Using multivariate analysis, we identified four types of consumers
Figure 3: Four consumer types, November 2012
The four core consumer groups
Group 1: Health Laggards
Group 2: The Super-Healthy
Group 3: Health Bigots
Group 4: Health-aware Consumers
Trends
 ISSUES IN THE MARKET
Stress is the leading cause of sub-health
Figure 4: Health issues, November 2012
Positive mental attitude is an important contributing factor to good health
Figure 5: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
Figure 6: Change in frequency of doing each activity, November 2012
Balanced diet is one of the best ways to combat sub-health and chronic diseases
Figure 7: Health issues, November 2012
Helping people stay healthy
Figure 8: Agreement with healthy lifestyle descriptions, by target consumer groups, November 2012
STRESS IS THE LEADING CAUSE OF SUB-HEALTH
Key issues
Sub-health and chronic disease are urban residents' most common health problems
Figure 9: Health issues, November 2012
Figure 10: Health issues, by gender and age, November 2012
Stress is the leading cause of sub-health
Figure 11: Most important factors contributing to stress, November 2012
Figure 12: Most important factors contributing to stress, by income, November 2012
The effect of stress on health
Sleep disorders
Anxiety and migraines
Mental illness
People are beginning to actively deal with stress
Figure 13: Most important factors contributing to healthy living, November 2012
Figure 14: Agreement with healthy lifestyle statements, November 2012
The rise of products and services to combat stress and chronic disease
Products and services for improving sleep
Slow living
Figure 15: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
Promoting increased leisure time as a stress-relief tactic
Figure 16: Change in frequency of doing each activity, November 2012
Places of leisure consumption
Figure 17: Reasons for visiting coffee shops, July 2012
Methods of stress management
Focus on indulgence
Figure 18: New bath and shampoo and haircare products with a "natural" claim, 2008-12
Figure 19: New skincare products with a "natural" claim, 2008-12
Massage
The pursuit of peace and quiet
The colour effect
Seeking excitement
Nostalgia
Getting back to nature
Hobbies, interest, arts and craft and fashion
Workshops
Concept malls
What this means
POSITIVE MENTAL ATTITUDE IS AN IMPORTANT CONTRIBUTING FACTOR TO GOOD HEALTH
Key issues
Positive mental attitude is an important sign of balanced health
Figure 20: Health issues, by gender and age, November 2012
Figure 21: Agreement with healthy lifestyle descriptions, by target consumer group, November 2012
Figure 22: Most important factors contributing to healthy living, November 2012
Ways of maintaining good mental health
Exercise and sports
Figure 23: Most important factors contributing to healthy living, by change in frequency of doing each activity, November 2012
Socialising and sharing
Figure 24: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
Figure 25: Consumption of ice cream, chocolate and fruit juice and occasions of eating at fast food restaurants, 2012
Joy
Fun
Using technology to improve mood
All-natural ingredients and mood
Encouraging a positive mindset in children
What this means
BALANCED DIET IS ONE OF THE BEST WAYS TO COMBAT SUB-HEALTH AND CHRONIC DISEASES
Key issues
The incidence of chronic diseases amongst Chinese people is rising rapidly
Figure 26: Health issues, November 2012
Poor diet is a leading cause of sub-health and chronic disease
Figure 27: Health issues, by demographics, November 2012
Effect of diet on health
Importance of balanced diet and developing trends
Figure 28: Attitude towards eating in the past 12 months, by target consumer groups, November 2012
Figure 29: Top ingredient choices, December 2012
Fruit and vegetables
Figure 30: Change in frequency of doing each activity, November 2012
Figure 31: Proportion of new product launches, by snack category, 2008-12
Figure 32: Attitudes towards full-service restaurants, November 2012
Grains and high-fibre foods
Figure 33: Attitudes towards and use of bakery products, October 2012
Figure 34: Frequency of eating bakery products, October 2012
Plant protein drinks
Figure 35: Attitudes towards plant protein drinks, December 2012
Food vs. pills
Figure 36: Perceived health benefits of products and ingredients, December 2012
Figure 37: Rank of 692 new dairy products with a "natural" claim, by flavour ingredient – whole grain flavours, 2008-12
Eating healthier at home
Figure 38: Change in frequency of doing each activity, November 2012
Figure 39: Attitudes towards eating in the past 12 months, by target consumer groups, November 2012
New healthy versions of traditional condiments
Figure 40: Sauces and seasoning with a "natural claim", China, 2008-12
Healthier cooking appliances
What this means
HELPING PEOPLE TO STAY HEALTHY
Key issues
Healthcare customised to people’s needs
Figure 41: Attitudes towards healthy lifestyles, December 2012
Figure 42: Attitudes towards health services, by target consumer groups, December 2012
Providing health information, monitoring and advice
Figure 43: Attitudes towards pharmacies, July 2012
Diet control to help consumers maintain a healthy lifestyle
Figure 44: Attitudes towards eating in the past 12 months, by target consumer groups, November 2012
Accessing health services through social networks and online platforms
Figure 45: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
Figure 46: Agreement with healthy lifestyle statements, by average monthly income, November 2012
Online health platforms
Figure 47: Attitudes towards dealing with minor ailments, July 2012
Providing consumers with affordable healthy nutrition
Figure 48: Agreement with healthy lifestyle statements, by target consumer groups, November 2012
Customisable healthcare
What this means
APPENDIX – FACTORS CONTRIBUTING TO HEALTHY LIVING
Figure 49: Most important factors contributing to healthy living, November 2012
Figure 50: Top ranked factors contributing to healthy living, by demographics, November 2012
Figure 51: Top ranked factors contributing to healthy living, by demographics, November 2012 (continued)
APPENDIX – GENERAL HEALTH SITUATION OVER PAST 12 MONTHS
Figure 52: General health situation over past 12 months, November 2012
Figure 53: Change in frequency of doing each activity, by general health situation over past 12 months, November 2012
Figure 54: Attitudes towards eating, by general health situation over past 12 months, November 2012
Figure 55: Most important factors contributing to stress, by general health situation over past 12 months, November 2012
Figure 56: General health situation over past 12 months, by demographics, November 2012
APPENDIX – HEALTHY HABITS
Figure 57: Change in frequency of doing each activity, November 2012
Figure 58: Change in frequency of eating fresh fruit, by demographics, November 2012
Figure 59: Change in frequency of cooking at home, by demographics, November 2012
Figure 60: Change in frequency of exercise, by demographics, November 2012
Figure 61: Change in frequency of playing sports, by demographics, November 2012
Figure 62: Change in frequency of spending time on hobbies/activities, by demographics, November 2012
Figure 63: Change in frequency of spending time with family and/or friends, by demographics, November 2012
Figure 64: Change in frequency of doing household chores, by demographics, November 2012
Figure 65: Change in frequency of meditation, by demographics, November 2012
Figure 66: Change in frequency of doing yoga, by demographics, November 2012
Figure 67: Change in frequency of smoking cigarettes, by demographics, November 2012
Figure 68: Change in frequency of working overtime, by demographics, November 2012
Figure 69: Change in frequency of eating outside of the home, by demographics, November 2012
Figure 70: Change in frequency of eating sweet snacks, by demographics, November 2012
Figure 71: Change in frequency of drinking alcoholic beverages, by demographics, November 2012
Figure 72: Change in frequency of eating fast food, by demographics, November 2012
Figure 73: Attitudes towards eating, November 2012
Figure 74: Most popular attitudes towards eating, by demographics, November 2012
Figure 75: Next most popular attitudes towards eating, by demographics, November 2012
APPENDIX – HEALTH CONDITIONS
Figure 76: Health conditions, November 2012
Figure 77: Change in frequency of doing each activity, by most popular health conditions, November 2012
Figure 78: Change in frequency of doing each activity, by next most popular health conditions, November 2012
Figure 79: Change in frequency of doing each activity, by other health conditions, November 2012
Figure 80: Most popular health conditions, by demographics, November 2012
Figure 81: Next most popular health conditions, by demographics, November 2012
Figure 82: Other health conditions, by demographics, November 2012
APPENDIX – ATTITUDES TOWARDS HEALTHY LIFESTYLE
Figure 83: Attitudes towards healthy lifestyle, November 2012
Figure 84: Agreement with the statements ‘I would adjust my lifestyle delay or prevent medical conditions that are common in my family’ and ‘I would be interested in a screening to find out if I am predisposed to health conditions’, by demographics, November 2012
Figure 85: Agreement with the statements ‘Health conditions are just a fact of life that I can't do anything about’ and ‘I know what I should and shouldn't do to keep healthy’, by demographics, November 2012
Figure 86: Agreement with the statements ‘I strive for a healthier lifestyle’ and ‘I try to keep up to date on the latest advice on healthcare and healthy lifestyles’, by demographics, November 2012
Figure 87: Agreement with the statement ‘I find it difficult to make changes to my lifestyle to be more healthy’, by demographics, November 2012
Figure 88: Agreement with healthy lifestyle statements, November 2012
Figure 89: Agreement with healthy lifestyle statements, by demographics, November 2012
Figure 90: Agreement with healthy lifestyle statements, by demographics, November 2012 (continued)
Figure 91: Agreement with healthy lifestyle statements, by demographics, November 2012 (continued)
APPENDIX – FACTORS CONTRIBUTING TO STRESS
Figure 92: Most important factors contributing to stress, November 2012
APPENDIX – CONSUMER TARGET GROUPS
Figure 93: Consumer target groups, November 2012
Figure 94: Consumer target groups, by demographics, November 2012