Poland Outbound - November 2012

INTRODUCTION
DATA SOURCES
MARKET DRIVERS
 POPULATION
Figure 1: Mid-year population of Poland, 1950-2050
Figure 2: Mid-year population by age, 2010-50
Polish citizens living abroad
Figure 3: Population of Polish citizens resident in the UK, 2004-11
 ECONOMY
Consumer incomes and expenditure
Figure 4: Selected macro-economic factors in Poland, 2007-11
 EXCHANGE RATES
Figure 5: Exchange rates between the Polish Zloty and selected foreign currencies, 2007-11
 TOURISM BALANCE
Figure 6: Tourism receipts and expenditure, 2000, 2005 and 2010
OUTBOUND TOURISM
 ARRIVALS
Figure 7: Outbound trips made abroad by Polish nationals, 2004-11
 DESTINATIONS
Figure 8: Leading foreign destinations visited by Polish citizens, 2007-11
UK
Italy
Germany
Egypt
Spain
Croatia
Turkey
Greece
Hungary
Austria
Czech Republic
Russia
Slovakia
Lithuania
US
Other
Ireland
Tunisia
Bulgaria
Portugal
Emerging markets
MARKET CHARACTERISTICS
 PRE-BOOKING BEHAVIOUR AND BOOKING METHODS
Polish travellers prefer to self-organise
Information gleaned from number of sources
Figure 9: Most important information sources used by Polish citizens when making decisions about travel, 2009 and 2011
Figure 10: All booking methods used by the Polish to arrange holidays, 2011
 DEMOGRAPHICS
 PURPOSE OF VISIT
Figure 11: Main purpose of travel for Polish outbound travellers, by share of trip, 2008 and 2010
 EXPENDITURE
Figure 12: Expenditure per outbound trip by Polish citizens, 2007-10
 LENGTH OF STAY
 SEASONALITY
Figure 13: Polish citizens’ outbound border crossings by month, 2010-11
TRANSPORT
Figure 14: Border crossings by Polish citizens to overseas destinations, 2009-11
 AIR
Poland’s airport infrastructure
Figure 15: Outbound border crossings made by Polish citizens by airport, 2010-11
LCCs operating in Poland
Charter airlines
 ROAD
 RAIL
 SEA
ACCOMMODATION
Figure 16: Accommodation used by Polish travellers on trips abroad, 2006-10
Figure 17: Nights spent by Polish travellers in Austrian accommodation, 2010 and 2011
TOUR OPERATORS AND TRAVEL AGENCIES
 TRAVEL BUSINESSES FACE CLOSURE
 MAJOR PLAYERS IN THE POLISH TRAVEL TRADE
Itaka
Rainbow Tours
Neckermann Polska
Online travel portals
WHAT NEXT?