Healthy Lifestyles - UK - January 2012

ISSUES IN THE MARKET
Methodology
Abbreviations
FUTURE OPPORTUNITIES
Trend: A Simple Balance for Health
Trend: Survival Skills
EXECUTIVE SUMMARY
Adult obesity rate
Figure 1: Body Mass Index among adults in England, 1999-2009
Degrees of being healthy
Figure 2: Degrees of being healthy, November 2011
Health matters
Figure 3: Things people do more of compared with the year before, by health status, November 2011
Changes in eating and drinking habits
Figure 4: Changes in eating and drinking habits compared with the past year, November 2011
New Year’s resolutions
Figure 5: Top New Year’s resolutions, November 2011
DEMOGRAPHIC OVERVIEW
Key points
Population age structure
Figure 6: Population trends and projections, by age, 2006-16
Adult obesity rate
Figure 7: Body Mass Index among adults aged 16+ in England, 1999-2009
Children’s obesity rates
Figure 8: Body Mass Index among children aged 2-15 in England, 1999-2009
THE NATION’S HEALTH
Key points
How healthy are we?
Figure 9: Degrees of being healthy, November 2011
Women are bigger worriers
Figure 10: Demographic profile of people who are ‘very healthy’ or ‘healthy’, November 2011
Extra money affords better health
Specific ailments
Figure 11: Five most prevalent health conditions, by selected demographics, November 2011
Are we as healthy as we think?
Figure 12: The most common current health issues, by health  status, November 2011
Attitudes towards being healthy
Figure 13: Attitudes towards being healthy, November 2011
Food campaigners reach the youngest adults…
…and families
Personal concerns
Figure 14: Trends in personal concerns, 2010 and 2011
FINANCIAL SITUATION
Key points
Consumers are feeling the financial squeeze
Figure 15: Current financial situation, by health status, November 2011
Consumer confidence still going strong
Figure 16: Current financial situation compared with last year, by health status, November 2011
Greater wellbeing linked to more optimistic outlook
Figure 17: Impact of the economic downturn on personal financial situation, by health status, November 2011
ATTITUDES TOWARDS STRESS
Key points
Causes of stress
Figure 18: Causes of stress, November 2011
The focus on health
Figure 19: Causes of stress ranked number one, by health status, November 2011
Ways to relieve stress
More holidays, better health
Figure 20: Types of holiday taken in the past year, by health status, November 2011
Get away from it all?
LIFESTYLE CHANGES
Key points
Youngest adults feel more pressure
Figure 21: Lifestyle changes compared with the year before, November 2011
Highest earners achieve better work/life balance
Health matters
Figure 22: Things people do more of compared with the year before, by health status, November 2011
THE NATION’S NUTRITION
Key points
Eating habits
Figure 23: Trends in eating habits, 2010 and 2011
Are we getting our 5-a-day?
Figure 24: Changes in eating and drinking habits compared with the past year, November 2011
Fresh fruit and veg the preserve of the wealthy
Figure 25: Agreement with statements ‘I eat fresh fruit/vegetables most days’ and ‘I eat five portions of fresh fruit/vegetables every day’, by household income, November 2011
16-24-year-olds have the sweetest tooth
More effort to combat obesity needed
Grocery shopping habits
Figure 26: Grocery stores regularly used, by health status, November 2011
Changes in shopping habits
Figure 27: Trends in grocery shopping habits, 2010 and 2011
What’s inside the shopping basket?
Figure 28: Food ingredients, November 2011
Figure 29: Winning design for the ‘Rethink the food label’ competition,
Over-55s more likely to read the food labels
NEW YEAR’S RESOLUTIONS
Key points
Fitness first
Figure 30: Top New Year’s resolutions, November 2011
Time-rich = well travelled
New Year, new exercise routine
Figure 31: Top New Year’s resolutions, by health status, November 2011
Affluence determines desire to stay fit
Are we going to stick with our resolutions?
Figure 32: What people are going to do in order to stick to their resolution, November 2011
CONSUMER TYPOLOGIES
Key points
Figure 33: Consumer typologies, November 2011
The Super-Healthy (37%) – 14.7 million internet users aged 16+
Who are they?
The Apathetic (34%) – 13.2 million internet users aged 16+
Who are they?
The Healthy Balance (29%) – 11.5 million internet users aged 16+
Who are they?
APPENDIX – NATION’S HEALTH
Figure 34: Degrees of health, by demographics, November 2011
Figure 35: Current health issues, by health status, November 2011
Figure 36: Attitudes towards health, by health status, November 2011
Figure 37: Agreement with the statements ‘I know what I should and shouldn’t do to keep healthy’ and ‘I'm always striving for a healthier lifestyle’, by demographics, November 2011
Figure 38: Agreement with the statements ‘I’m always dieting to try to lose weight’ and ‘I try to keep up to date on the latest advice on healthcare and healthy lifestyles’, by demographics, November 2011
Figure 39: Agreement with the statements ‘I like to live for today and don’t worry about the future’ and ‘My lifestyle is very stressful’, by demographics, November 2011
Figure 40: Agreement with the statements ‘I make sure I take time to relax and unwind’ and ‘All the different advice on keeping healthy can be confusing’, by demographics, November 2011
Figure 41: Agreement with the statements ‘I'm not prepared to change my lifestyle to be more healthy’ and ‘Cooking programmes/campaigns by celebrity chefs on TV (eg Jamie Oliver) increased my awareness of healthy eating habits’, by demographics, November 2011
APPENDIX – FINANCIAL SITUATION
Figure 42: Current financial situation, by health status, November 2011
Figure 43: Current financial situation compared with a year ago, by health status, November 2011
Figure 44: Consumer sentiment about financial situation for the coming year, by health status, November 2011
Figure 45: Impact of the economic downturn on financial situation, by health status, November 2011
Figure 46: Degrees of health, by current financial situation, November 2011
Figure 47: Current financial situation, by demographics, November 2011
Figure 48: Current financial situation compared with a year ago, by demographics, November 2011
Figure 49: Consumer sentiment about financial situation for the coming year, by demographics, November 2011
Figure 50: Impact of the economic downturn on financial situation, by demographics, November 2011
APPENDIX – ATTITUDES TOWARDS STRESS
Figure 51: Causes of stress, November 2011
Figure 52: Causes of stress – healthy adults, November 2011
Figure 53: Causes of stress – average/unhealthy adults, November 2011
APPENDIX – LIFESTYLE CHANGES
Figure 54: Changes in lifestyle compared with a year ago, by health status, November 2011
Figure 55: Changes in time spent sleeping compared with a year ago, by demographics, November 2011
Figure 56: Changes in time spent relaxing and unwinding compared with a year ago, by demographics, November 2011
Figure 57: Changes in time spent doing household chores compared with a year ago, by demographics, November 2011
Figure 58: Changes in time spent with family compared with a year ago, by demographics, November 2011
Figure 59: Changes in time spent with friends compared with a year ago, by demographics, November 2011
Figure 60: Changes in time spent on hobbies/activities compared with a year ago, by demographics, November 2011
Figure 61: Changes in time spent on exercise compared with a year ago, by demographics, November 2011
Figure 62: Changes in time spent on holidays/short trips compared with a year ago, by demographics, November 2011
Figure 63: Changes in time spent on work compared with a year ago, by demographics, November 2011
Figure 64: Changes in time spent watching what I eat closely/counting calories compared with a year ago, by demographics, November 2011
Figure 65: Changes in time spent dieting compared with a year ago, by demographics, November 2011
Figure 66: Changes in time spent playing sports compared with a year ago, by demographics, November 2011
Figure 67: Changes in time spent volunteering/charity work (unpaid) compared with a year ago, by demographics, November 2011
Figure 68: Changes in time spent smoking cigarettes compared with a year ago, by demographics, November 2011
APPENDIX – NATION’S NUTRITION
Figure 69: Changes in eating/drinking habits compared with a year ago, by health status, November 2011
Figure 70: Information on the label paid attention to, by health status, November 2011
Figure 71: Grocery stores regularly used, by demographics, November 2011
Figure 72: Grocery stores regularly used, by demographics (continued),  November 2011
Figure 73: Changes in eating fresh vegetables compared with a year ago, by demographics, November 2011
Figure 74: Changes in eating fresh fruit compared with a year ago, by demographics, November 2011
Figure 75: Changes in cooking meals from scratch at home compared with a year ago, by demographics, November 2011
Figure 76: Changes in eating chocolate and sweets compared with a year ago, by demographics, November 2011
Figure 77: Changes in drinking fresh juice compared with a year ago, by demographics, November 2011
Figure 78: Changes in going out for a sit-down meal at a restaurant/pub compared with a year ago, by demographics, November 2011
Figure 79: Changes in drinking alcoholic beverages compared with a year ago, by demographics, November 2011
Figure 80: Changes in ordering takeaways compared with a year ago, by demographics, November 2011
Figure 81: Changes in eating fast food compared with a year ago, by demographics, November 2011
Figure 82: Changes in eating foods marked with ‘Low fat’ or ‘Low calorie’ compared with a year ago, by demographics, November 2011
Figure 83: Changes in drinking soda habits compared with a year ago, by demographics, November 2011
Figure 84: Information on food labels that adults pay attention to, by demographics, November 2011
Figure 85: Information on food labels that adults pay attention to, by demographics (continued),  November 2011
Figure 86: Information on food labels that adults pay attention to, by demographics, November 2011
APPENDIX – NEW YEAR’S RESOLUTIONS
Figure 87: New Year’s resolutions for 2012, by health status, November 2011
Figure 88: New Year’s resolutions for 2012, by demographics, November 2011
Figure 89: New Year’s resolutions for 2012, by demographics (continued), November 2011
Figure 90: New Year’s resolutions for 2012, by demographics (continued), November 2011
Figure 91: New Year’s resolutions for 2012, by demographics (continued), November 2011
Figure 92: Methods for sticking with New Year’s resolution, by health status, November 2011
Figure 93: Methods for sticking with New Year’s resolutions, by demographics, November 2011
Figure 94: Methods for sticking with New Year’s resolutions, by demographics (continued), November 2011
APPENDIX – CONSUMER TYPOLOGIES
Figure 95: target groups, by demographics, November 2011
Figure 96: Degrees of health, by target groups, November 2011
Figure 97: Current health issues, by target groups, November 2011
Figure 98: Attitudes towards health, by target groups, November 2011
Figure 99: Changes in lifestyle compared with a year ago, by target groups, November 2011
Figure 100: Changes in eating/drinking habits compared with a year ago, by target groups, November 2011
Figure 101: Information on food labels that adults pay attention to, by target groups, November 2011
Figure 102: New Year’s resolutions for 2012, by target groups, November 2011
Figure 103: Methods for sticking with New Year’s resolutions, by target groups, November 2011
Figure 104: Current financial situation, by target groups, November 2011
Figure 105: Current financial situation compared with a year ago, by target groups, November 2011
Figure 106: Consumer sentiment about financial situation for the coming year, by target groups, November 2011
Figure 107: Impact of the economic downturn on financial situation, by target groups, November 2011