Clothing Retailing - UK - October 2011

INTRODUCTION
ONS data and definitions
Mintel proprietary data
Financial definitions
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Clothing specialists’ sales*, 2006-16
Outperforming in 2010
Young fashion drives growth
Market factors
Landscape changes in 2011
Inflationary pressures will start to ease in 2012
Tough times are far from over
Companies, brands and innovation
Figure 2: Leading retailers: Market shares of clothing and footwear spend, 2010
Budget retailers struggle
Flight to quality
Young fashion segment still holding up
Tired brands and new brands
Innovation – technology driven initiatives
Channels of distribution
Figure 3: Clothing and footwear: Channels of distribution, 2008 and 2010
The consumer
Figure 4: Consumer attitudes towards buying clothes, July 2011
Figure 5: Consumer attitudes towards buying clothes instore and online, July 2011
What we think
ISSUES IN THE MARKET
Are retailers maximising the potential of the stores channel?
Are younger people spending less?
Where are the value added opportunities?
Which consumers want more choice?
FUTURE OPPORTUNITIES
 ACCESS ALL AREAS
 PREPARE FOR THE WORST
BROADER MARKET ENVIRONMENT
Key points
The economy
Weak growth
Inflation versus wages
Figure 6: Year-on-year growth in consumer prices and average earnings, Jan-Jul/Aug 2011
Consumer confidence remains negative
Implications for clothing retail
Young lifestyles facing squeeze
Implications for clothing retail
COMPETITIVE CONTEXT
Key points
Spending on clothing, footwear and other personal adornment
Current prices data
Figure 7: Consumer spending on clothing and competing categories, at current prices, 2006-11
Constant prices data
Figure 8: Consumer spending on clothing and competing categories, in constant (2011) prices, 2006-11
Emerging from deflation
Figure 9: Monthly clothing and footwear inflation, Jan 2010-Aug 2011
Figure 10: Annual clothing and footwear inflation, 2001-10
Figure 11: Monthly cotton prices, Jan 2009-Jun 2011
Figure 12: Monthly inflation in selected categories, Jan 2010-Aug 2011
STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
WHO’S INNOVATING?
Aurora tests mobile payment in-store
New technology brings Debenhams print ads to life
New standards of service
Magic mirrors
Recycling catches on in the mainstream
Outsize brand Simply Be opens first physical store
Original visual merchandising
A greener offer from Tesco
Next takes on apprentices
SECTOR SIZE AND FORECAST
Key points
Outperforming in 2010
Forecast
Figure 13: Clothing specialists sales* at current and constant prices, 2006-16
Figure 14: Clothing specialists’ sales*, 2006-16
Figure 15: Clothing specialists’ sales as % all retail sales, 2006-16
Forecast methodology
Different landscape at the start of 2011
Back half will do well to maintain current growth rates
Inflationary pressures will start to ease in 2012
But tough times are far from over
Geographic difference
CHANNELS OF DISTRIBUTION AND MARKET SHARES
Key points
Channels of distribution
Figure 16: clothing and footwear: channels of distribution, 2008 and 2010
Figure 17: Clothing and footwear: channels of distribution, 2008 and 2010
Figure 18: Clothing specialists sales relative to all consumer spending on clothing and footwear, 2003-10
Leading retailers of clothing
Budget retailers struggle
Flight to quality
Young fashion segment still holding up
Tired brands and new brands
Leading clothing specialists
Figure 19: Leading clothing specialists, 2010/11
 LEADING NON-SPECIALISTS AND NON-STORE RETAILERS
Figure 20: Leading non-specialist & non-store clothing retailers, 2010/11
Asda
Debenhams
Tesco
House of Fraser
John Lewis
N. Brown
Shop Direct
J. Sainsbury
Asos
Market shares
Figure 21: Leading clothing retailers’ shares of consumer spending on clothing and footwear, 2010
Figure 22: Leading clothing specialists’ shares of sector sales, 2010
RETAIL ADVERTISING AND PROMOTION
Key points
Recession hits advertising spend
Figure 23: Main media advertising spend, by leading clothing retailers, 2007-10
Spending relative to turnover
Figure 24: Leading clothing retailers’ advertising spending as % of turnover, 2007-10
Spending by media
Figure 25: Percentage breakdown of leading clothing retailers’ advertising spend, by media, 2010
Content
BRAND RESEARCH
Brand map
Figure 26: Attitudes towards and usage of clothing retail brands, August 2011
Correspondence analysis
Brand attitudes
Figure 27: Attitudes by clothing retail brand, August 2011
Brand personality
Figure 28: Clothing retail brand personality – macro image, August 2011
Figure 29: Clothing retail brand personality – micro image, August 2011
Brand experience
Figure 30: Clothing retail brand usage, August 2011
Figure 31: Satisfaction with various clothing retail brands, August 2011
Figure 32: Satisfaction with various clothing retail brands, August 2011
Figure 33: Consideration of clothing retail brands, August 2011
Figure 34: Consumer perceptions of current clothing retail brand performance, August 2011
Figure 35: Clothing retail brand recommendation – Net Promoter Score, August 2011
Brand index
Figure 36: Clothing retail brand index, August 2011
Figure 37: Clothing retail brand index vs. recommendation, August 2011
Target group analysis
Figure 38: Target groups, August 2011
Figure 39: Clothing retail brand usage, by target groups, August 2011
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
THE CONSUMER – WHERE THEY BUY CLOTHING
Key points
Figure 40: Where consumers have purchased clothes in the last 12 months, July 2011
Trend analysis
M&S still top but Primark drops back
Supermarkets and Bhs are challenged
John Lewis fashion investment pays off
Consistent winners
Internet shopping drop
Figure 41: Where consumers have purchased clothes in the last 12 months, 2008-11
Changing consumer shopping habits
Shopping more at value stores
Shopping more for quality and longevity
Ethical concerns
Retailer market positioning
Figure 42: Retailer market positioning, July 2011
Is the older customer still under-catered for?
Intensifying competition
Repertoire: Loyalty is fairly low among clothing shoppers
Figure 43: Repertoire on number of outlets where consumers have purchased clothes in the last 12 months, July 2011
Figure 44: Where consumers have purchased clothes in the last 12 months, by repertoire of number of outlets, July 2011
THE CONSUMER – HOW THEY SHOP FOR CLOTHING
Key points
Spending behaviour & price sensitivity – shopping habits 2011
Figure 45: Consumer attitudes towards buying clothes, July 2011
Trend analysis – 2011 compared with pre-recession
Spending less
Figure 46: Consumer attitudes towards buying clothes, May 2008, August 2010 and July 2011
Spending more in the Sales / on discounted items
Figure 47: Consumer attitudes towards buying clothes, May 2008, August 2010 and July 2011
‘The price tag is the first thing I look at’
Patterns of behaviour by age and affluence
Figure 48: Consumer attitudes to buying clothing, by age and affluence, July 2011
Other attitudes
Further analysis – Attitudes by where consumers shop
Figure 49: Consumer attitudes towards buying clothes, by most popular where consumers have purchased clothes in the last 12 months, July 2011
THE CONSUMER – ATTITUDES TOWARDS BUYING CLOTHES INSTORE AND ONLINE
Key points
Clothing attitudes 2011
More choice in store wanted
Losing customers: The in-store availability issue
Trend
Figure 50: Consumer attitudes towards buying clothes instore and online, July 2011
In-store service and ambience – are retailers maximising this USP vs online?
In-store service and ambience – the queuing issue
In-store ambience – the music issue
In-store ambience – the stress issue
The online opportunity
Attitude/demographic positioning
Figure 51: Retailer attitude positioning, July 2011
Further analysis – attitudes by shoppers at retailers
THE CONSUMER – TARGET GROUPS
Figure 52: Clothing consumer target groups, July 2011
Uninterested – 56%
Service Seekers – 13%
Shop Haters – 11%
Fashion Surfers – 10%
Product Wanters – 10%
Where Target Groups Shop
Figure 53: Where consumers have purchased clothes in the last 12 months, by targets group, July 2011
CONSUMER ATTITUDES TOWARDS CLOTHING
Key points
Increasingly frugal – but not so frumpy
Figure 54: GB: Agreement with selected lifestyle statements, 2006-10
Who thinks what: the age gap
Figure 55: Great Britain: Agreement with selected lifestyle statements, by age, 2010
Figure 56: Great Britain: Agreement with selected lifestyle statements, by age, 2010
ARCADIA GROUP
Figure 57: Arcadia Group: Sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 58: Arcadia Group: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 59: Arcadia Group: Outlet data, 2006-10
Consumer profiles
Bhs
Figure 60: Bhs shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 61: Bhs shoppers in last six months, by region and ACORN group, July 2011
Burton
Figure 62: Burton shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 63: Burton shoppers in last six months, by region and ACORN group, July 2011
Dorothy Perkins
Figure 64: Dorothy Perkins shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 65: Dorothy Perkins shoppers in last six months, by region and ACORN group, July 2011
Retail offering
Topman – for fashion conscious young men
e-commerce and home shopping
Figure 66: Bhs.co.uk: Online consumer demographics, three month average to July 2011
Figure 67: Topman.co.uk: Online consumer demographics, three month average to July 2011
Figure 68: Topshop.co.uk: Online consumer demographics, three month average to July 2011
AURORA FASHIONS
Figure 69: Aurora Fashions: Sales as share of clothing specialists’ sales in  Europe, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 70: Aurora Fashions: Group financial performance, 2005/06-2009/10
Figure 71: Aurora Fashions: Sales breakdown, by region, 2009/10
Figure 72: Aurora Fashions: Group sales breakdown, by activity, 2009/10
Store portfolio
Figure 73: Aurora Fashions: Outlet data, 2005/06-2009/10
Figure 74: Aurora Fashions: Outlet data, by fascia, January 2010
Oasis
Coast
Warehouse
Retail offering
e-commerce
Figure 75: Oasis-stores.com: Online profile of unique visitors, three month average to July 2011
Figure 76: Warehouse.co.uk: Online profile of unique visitors, three month average to July 2011
Figure 77: Coast-stores.com: Online profile of unique visitors, three month average to July 2011
BENETTON GROUP
Figure 78: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 79: Benetton Group: Group financial performance, 2006-10
Store portfolio
Figure 80: Benetton Group: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
GAP INC
Figure 81: Gap Inc: Sales as share of clothing specialists’ sales in UK, 2005-10
Strategic evaluation
Recent history
Financial performance
Figure 82: Gap Inc: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 83: Gap Inc: Outlet data, 2006/07-2010/11
Figure 84: Gap Stores in Europe, July 2011
Retail offering
Figure 85: Gap UK customer socio-demographic profile, 2011
Figure 86: Gap UK – regional profile, July 2011
Figure 87: Gap UK – ACORN special groups profile, July 2011
e-commerce and home shopping
Figure 88: Profile of Gap internet shoppers, Spring 2011
GRUPO INDITEX
Figure 89: Grupo Inditex: UK sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 90: Grupo Inditex: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 91: Grupo Inditex: UK Outlet data, 2007-11
Figure 92: Grupo Inditex: UK outlet numbers, by fascia, 2007-11
Consumer profile
Zara
Figure 93: Zara UK: Shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 94: Zara UK: Shoppers in last six months, by region group, July 2011
Figure 95: Zara UK: Shoppers in last six months, by ACORN group, July 2011
Retail offering
e-commerce and home shopping
Figure 96: Zara UK: Online consumer demographics, three month average to July 2011
H&M HENNES & MAURITZ
Figure 97: H&M Hennes & Mauritz: Sales as % of clothing specialists’ sales in the UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 98: H&M Hennes & Mauritz: Group financial performance, 2005/06-2009/10
Store portfolio
Figure 99: H&M Hennes & Mauritz: Outlet data, 2005/06-2009/10
Consumer profile
Figure 100: H&M: Shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 101: H&M: Shoppers in last six months, by region group, July 2011
Figure 102: H&M: Shoppers in last six months, by ACORN group, July 2011
Retail offering
e-commerce
Figure 103: H&M: Online consumer demographics, three month average to July 2011
MACKAYS STORES GROUP LTD (M&CO)
Figure 104: Mackays Stores Group Ltd: Sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 105: Mackays Stores Group Ltd: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 106: Mackays Stores Group Ltd: Outlet data, 2006/07-2010/11
Retail offering
e-commerce and home shopping
Figure 107: M&Co: Profile of online visitors, July 2011
MANGO GROUP
Figure 108: Mango UK: Sales as share of all clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 109: MNG-Mango UK Ltd: Group financial performance, 2006-10
Store portfolio
Figure 110: MNG-Mango UK Ltd: Outlet data, 2006-11
Store design
Retail offering
e-commerce and home shopping
Figure 111: Mango UK: Online profile of unique visitors, three month average to July 2011
MARKS & SPENCER (M&S)
Figure 112: Marks & Spencer: Sales* as share of UK clothing specialists’ sales, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 113: Marks & Spencer: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 114: Marks & Spencer: Outlet data, 2006/07-2010/11
Figure 115: M&S: UK Outlets not specialising in food, by type, 2007/08-2010/11
Consumer profile
Figure 116: M&S shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 117: M&S shoppers in last six months, by region and ACORN group, July 2011
Retail offering
Figure 118: Marks & Spencer: Own brand clothing portfolio, 2011
Advertising
e-commerce and home shopping
Figure 119: M&S: M&S Direct sales, 2006/07-2010/11
Figure 120: M&S: Online profile of unique visitors, three month average to July 2011
MATALAN LTD
Figure 121: Matalan Ltd: Sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 122: Matalan Retail Ltd: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 123: Matalan Ltd: Outlet data, 2007-11
Consumer profiles
Figure 124: Matalan shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 125: Matalan shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce
Figure 126: Matalan.co.uk: Online consumer demographics, three month average to July 2011
MONSOON
Figure 127: Monsoon: Sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 128: Monsoon: Group financial performance, 2006-10
Store portfolio
Figure 129: Monsoon: outlet data, 2006-11
Consumer profile
Figure 130: Monsoon: Socio-demographic profile, July 2011
Figure 131: Monsoon: Regional profile, July 2011
Figure 132: Monsoon: Special ACORN group profile, July 2011
Retail offering
e-commerce
Figure 133: Monsoon: Online customer profile, July 2011
NEW LOOK RETAIL GROUP
Figure 134: New Look: UK sales as share of UK clothing specialists’ sales, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 135: New Look Group Plc: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 136: New Look Group Plc: Outlet data, 2006/07-2010/11
Figure 137: New Look: European outlet data, 2007/08-2010/11
Consumer profile
Figure 138: New Look shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 139: New Look shoppers in last six months, by region and ACORN group, July 2011
Retail offering
Figure 140: New Look: Product mix for New Look brand sales, 2010/11
e-commerce
Figure 141: New Look: E-commerce sales, 2007/08-2010/11
Figure 142: New Look: Online profile of unique visitors, three month average to July 2011
NEXT GROUP
Figure 143: Next: UK sales as share of clothing specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 144: Next Group: Group financial performance, 2006/07-2010/11
First half 2011/12
Figure 145: Next Group: Group interim financial performance, 2010/11-2011/12
Store portfolio
Figure 146: Next Group: Outlet data, 2007-11
International
Figure 147: Next: International outlets, 2009-11
Consumer profiles
Figure 148: Next shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 149: Next shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce and home shopping
Figure 150: Next.co.uk: Online consumer demographics, three month average to July 2011
PEACOCK GROUP
Figure 151: Peacock Group: Sales as share of clothing specialists’ in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 152: Peacock Group: Group financial performance, 2006-10
Store portfolio
Figure 153: Peacock Group: Outlet data, 2006-10
Consumer profiles
Figure 154: Peacocks shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 155: Peacocks shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce
Figure 156: Peacocks.co.uk: Online consumer demographics, three month average to July 2011
PRIMARK/PENNEYS
Figure 157: Primark: Sales as share of clothing specialists in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 158: Primark/Penneys: Financial performance, 2006-10
Store portfolio
Figure 159: Primark/Penneys: Outlet data, 2006-10
Figure 160: Primark/Penneys: Outlet numbers, by country, September 2011
Consumer profile
Figure 161: Primark shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 162: Primark shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce
RIVER ISLAND CLOTHING
Figure 163: River Island Clothing Co Ltd: Sales as share of clothing specialists’ sales in the UK, 2006-10
Strategic evaluation
History
Financial performance
Figure 164: River Island Clothing Co Ltd: Group financial performance, 2006-10
Store portfolio
Figure 165: River Island Clothing Co Ltd: Outlet data, 2006-10
Consumer profile
Figure 166: River Island shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 167: River Island shoppers in last six months, by region group, July 2011
Figure 168: River Island shoppers in last six months, by ACORN group, July 2011
Retail offering
e-commerce and home shopping
Figure 169: River Island: Online consumer demographics, three month average to July 2011
TJX EUROPE (TK MAXX)
Figure 170: TJX UK (TK Maxx): Sales as share of clothing specialists’ sales in UK, 2006-10
Figure 171: TJX Europe: Sales as share of clothing specialists’ sales in Europe, 2006-10
Recent history
Financial performance
Figure 172: TJX Europe: Group financial performance, 2006/07-2010/11
Store portfolio
Figure 173: TJX Europe: Outlet data, 2006/07-2010/11
Figure 174: TJX Europe: Outlet data by country and format, January 2011
Consumer profile
Figure 175: TK Maxx (UK); shoppers in last six months, by gender, age and socio-economic group, July 2011
Figure 176: TK Maxx (UK) shoppers in last six months, by region and ACORN group, July 2011
Retail offering
e-commerce
Figure 177: TK Maxx UK online profile of unique visitors, three month average to July 2011
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 178: Europe: Population, by age group, 2005
Figure 179: Europe: Population, by age group, 2010
Figure 180: Europe: Population, by age group, 2015
Figure 181: Europe: Population, by age group, 2020
GDP
Figure 182: Europe: GDP (current prices), 2010
Figure 183: Europe: GDP growth rates (current prices), 2001-Q2 2011 (Annual % change)
Figure 184: Europe: GDP growth rates (constant prices), 2001-Q2 2011 (annual % change)
Consumer spending
Figure 185: Europe: Households’ consumer spending (current prices), 2010
Figure 186: Europe: Households’ consumer spending growth rates (current prices), 2001-Q2 2011 (annual % change)
Figure 187: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q2 2011 (annual % change)
Consumer prices
Figure 188: Europe: Harmonised index of consumer prices, 2001-10 (Annual average rate of change (%))
Unemployment
Figure 189: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 190: Europe: Interest rates, 2005-Q2 2011
Consumer confidence
Figure 191: Europe: Consumer confidence, Sep 2010-Aug 2011
APPENDIX – BRAND RESEARCH
Figure 192: Store usage, August 2011
Figure 193: Store commitment, August 2011
Figure 194: Store momentum, August 2011
Figure 195: Store diversity, August 2011
Figure 196: Store satisfaction, August 2011
Figure 197: Store recommendation, August 2011
Figure 198: Store attitude, August 2011
Figure 199: Store image – macro image, August 2011
Figure 200: Store image – micro image, August 2011
Figure 201: Profile of target groups by demographic, August 2011
Figure 202: Psychographic segmentation, by target group, August 2011
Figure 203: Store usage, by target group, August 2011
Brand index
Figure 204: Store index, August 2011
APPENDIX – INTERNET USAGE
Figure 205: Leading clothing retail websites, August 2011
APPENDIX – WHERE THEY BUY CLOTHING
Figure 206: Most popular where consumers have purchased clothes in the last 12 months, by demographics, July 2011
Figure 207: Next most popular where consumers have purchased clothes in the last 12 months, by demographics, July 2011
Figure 208: Popular where consumers have purchased clothes in the last 12 months by demographics, July 2011
Figure 209: Other where consumers have purchased clothes in the last 12 months by demographics, July 2011
Figure 210: Least popular where consumers have purchased clothes in the last 12 months by demographics, July 2011
APPENDIX – HOW THEY SHOP FOR CLOTHING
Figure 211: Consumer attitudes towards buying clothes, July 2011
Figure 212: Where consumers have purchased clothes in the last 12 months, by most popular consumer attitudes towards buying clothes, July 2011
Figure 213: Where consumers have purchased clothes in the last 12 months, by next most popular consumer attitudes towards buying clothes, July 2011
Figure 214: Where consumers have purchased clothes in the last 12 months, by other consumer attitudes towards buying clothes, July 2011
Figure 215: Consumer attitudes towards buying clothes, by next most popular where consumers have purchased clothes in the last 12 months, July 2011
Figure 216: Consumer attitudes towards buying clothes, by popular where consumers have purchased clothes in the last 12 months, July 2011
Figure 217: Consumer attitudes towards buying clothes, by other where consumers have purchased clothes in the last 12 months, July 2011
Figure 218: Most popular consumer attitudes towards buying clothes, by demographics, July 2011
Figure 219: Next most popular consumer attitudes towards buying clothes, by demographics, July 2011
APPENDIX – CONSUMER ATTITUDES TOWARDS BUYING CLOTHES INSTORE AND ONLINE
Figure 220: Where consumers have purchased clothes in the last 12 months, by most popular consumer attitudes towards buying clothes instore and online, July 2011
Figure 221: Where consumers have purchased clothes in the last 12 months, by next most popular consumer attitudes towards buying clothes instore and online, July 2011
Figure 222: Where consumers have purchased clothes in the last 12 months, by other consumer attitudes towards buying clothes instore and online, July 2011
Figure 223: Clothing consumer typologies, groups by attitudes, July 2011
Figure 224: Consumer attitudes towards buying clothes instore and online, July 2011
Figure 225: Consumer attitudes towards buying clothes instore and online, by most popular where consumers have purchased clothes in the last 12 months, July 2011
Figure 226: Consumer attitudes towards buying clothes instore and online, by next most popular where consumers have purchased clothes in the last 12 months, July 2011
Figure 227: Consumer attitudes towards buying clothes instore and online, by popular where consumers have purchased clothes in the last 12 months, July 2011
Figure 228: Consumer attitudes towards buying clothes instore and online, by other where consumers have purchased clothes in the last 12 months, July 2011
Figure 229: Most popular consumer attitudes towards buying clothes instore and online, by demographics, July 2011
Figure 230: Next most popular consumer attitudes towards buying clothes instore and online, by demographics, July 2011
APPENDIX – TARGET GROUPS
Figure 231: Target groups, by demographics, July 2011