Literary Tourism - International - September 2011

INTRODUCTION
 DEFINING LITERARY TOURISM
DATA SOURCES
OVERVIEW
 THE LITERARY LINK
Figure 1: Some popular destinations associated with literary figures, 2011
GLOBAL LITERARY DESTINATIONS
 AFRICA
Kenya
 ASIA
Japan
 AUSTRALASIA
Australia
New Zealand
 EUROPE
France
Italy
UK
North America’s Shakespeare connection
 NORTH AMERICA
Key West, Florida
New York City
Figure 2: Domestic and international visitors to New York City & direct tourism spend, 2006-10
 SOUTH AMERICA
LITERATURE AND CREATIVE TOURISM
 UNESCO’S CITIES OF LITERATURE
Edinburgh
Melbourne
Iowa City
Dublin
Reykjavik
LITERARY TOURS
 LITERARY TOUR OPERATORS
Classical Pursuits, Toronto
Cunard Line
The Word Travels, Dorset
 CITY WALKING TOURS
Dublin Literary Pub Crawl
The Edinburgh Literary Pub Tour
London Discovery Tours
LITERARY FESTIVALS
 INTERNATIONAL
 UK
The Bath Literature Festival
The Hay Festival
The Wigtown Book Festival
Other leading UK literary festivals
Figure 3: Selection of 10 literary festivals in the UK, 2011
Festival attendance figures
BOOK FAIRS
 THE FRANKFURT BOOK FAIR
 THE LONDON BOOK FAIR
 ANTIQUARIAN BOOK FAIRS
 BOOKEXPO AMERICA
 NEW YORK BOOK WEEK
WHO ARE THE LITERARY TOURISTS?
Figure 4: Random sample of 10 countries where English is an official language, showing population size and literacy rates, 2011
 LITERARY TOURISM AND THE AGEING POPULATION
Europe
Figure 5: Projected percentages for the over-65 population in key European source markets for literary tourism, showing estimates at 5-year intervals, 2010-30
Figure 6: Projected population figures for EU-27 countries, in key European source markets for literary tourists, showing estimates at 5-year intervals, 2010-30
North America
Figure 7: Projected figures for the US population, showing estimates at 5-year intervals, by age group, 2010-30*
Discovering literary tourism
IS TECHNOLOGY KILLING LITERATURE?
 THE DIGITAL REVOLUTION
 YOUNG READERS SPREAD THE WORD
 E-BOOK READERS TRAVEL LIGHT
 BOOK WORMS REMAIN LOYAL TO PRINT
Figure 8: Attitudes towards buying/reading books, expressed as a percentage of the total*, December 2010
Bookshop tourism
WHAT NEXT?
 WHAT DOES THE FUTURE HOLD?
 FESTIVALS NEED TO BRANCH OUT
Collaborating holds promise
 CULTURAL/TOURISM OVERLAP