Electrical Goods Retailing - Europe - May 2011

MARKET IN BRIEF
Retail sales forecasts
Outlook for electricals retailing
Market size and performance
The European competitive landscape
REPORT SCOPE
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
 TECHNICAL NOTES
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2011
EUROPEAN SUMMARY
 THE EUROPEAN ELECTRICALS MARKET
Early signs of a 2010 recovery
Figure 3: Europe: Estimated electricals market size, by country, 2006-10
Confidence breeding growth
Figure 4: Europe: Percentage change in consumer spending on electricals (in local currency), 2009-10
Largest markets in Northern Europe
Figure 5: Europe: Spending on electricals per capita, 2010
 CONSUMER ATTITUDES TO TECHNOLOGY
Buying new gadgets and appliances
Figure 6: Europe: Attitudes to the statement “I love to buy new gadgets and appliances”, 2006-10
Cutting out quality
Figure 7: Europe: Agreement with the statement “I pay more for products that make my life easier”, 2006-10
Figure 8: Europe: Agreement with the statement “It’s worth paying extra for quality goods”, 2006-10
The rise of the internet
Figure 9: Europe: Agreement with the statement “When I need information the first place I look is the internet”, 2006-10
Figure 10: Europe: Comparison between change in consumer agreement with the statement “I tend to be influenced by comments/reviews online by other users” with change in agreement with “I feel reassured using products recommended by an expert”, 2006-10
 ELECTRICALS SPECIALISTS
Specialists feeling the strain
Figure 11: Europe: Electrical specialists sector sales, by country, 2006-10
Mixed performance across Europe
Figure 12: Europe: Electricals specialists’ sector sales growth in local currency, 2009-10
 EUROPE – RETAIL COMPETITOR ANALYSIS
Leading retailers
Figure 13: Top 20 leading electricals retailers, 2009 and 2010
European market shares
Figure 14: Europe: Leading electricals retailers share of electricals specialists’ sales, market share, 2009-10
 EUROPEAN OUTLOOK
Sector sales forecasts
Figure 15: Europe: Sector sales forecasts, 2011 and 2016
AUSTRIA
 THE ELECTRICALS MARKET
Figure 16: Austria: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICAL RETAILERS’ SALES AND FORECASTS
Figure 17: Austria: Electrical retail sales, 2006-11
Figure 18: Austria: Electrical retail sales forecasts, 2012-16
 LEADING SPECIALISTS
Figure 19: Austria: Leading electrical specialists, 2010
Market shares
Figure 20: Austria: Leading electrical specialists’ market shares, 2010
BELGIUM
 THE ELECTRICALS MARKET
Figure 21: Belgium: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 22: Belgium: Retail sales, 2006-11
Figure 23: Belgium: Retail sales forecasts, 2012-16
Retail outlets and enterprises
Figure 24: Belgium: Retail businesses, 2003-07
Figure 25: Belgium: Electrical retail outlets, 2008
 LEADING SPECIALISTS
Figure 26: Belgium: Leading electricals retailers, 2010
Market shares
Figure 27: Belgium: Leading retailers’ share of electrical specialists sales, 2010
CZECH REPUBLIC
 THE ELECTRICALS MARKET
Figure 28: Czech Republic: Consumer expenditure electricals and related categories, 2005-09
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 29: Czech Republic: Household goods retail sales, 2006-11 (F)
Figure 30: Czech Republic: Electrical retail sales forecasts, 2012-16
 LEADING SPECIALISTS
Figure 31: Czech Republic: Leading electricals retailers, 2010
Market shares
Figure 32: Czech Republic: Leading retailers’ share of electrical specialists’ sales, 2010
DENMARK
 THE ELECTRICALS MARKET
Figure 33: Denmark: Consumer expenditure on electricals and related categories, 2006-10
Channels of distribution
 SECTOR SIZE AND FORECAST
The economy
The electricals retail sector
Figure 34: Denmark: Electrical retailers’ sales, 2006-09
Figure 35: Denmark: electrical Retailers; sales, 2006-11
Forecast
Figure 36: Denmark: electrical retailers’ sales, 2012-16
Enterprise data
Figure 37: Denmark: Specialist electricals retailers’ enterprise numbers, 2006-08
 LEADING SPECIALISTS
Figure 38: Denmark: Leading electricals retailers, 2009
FINLAND
 THE ELECTRICALS MARKET
Figure 39: Finland: Household expenditure on electricals, 2006-10
Channels of distribution
 SECTOR SIZE AND FORECAST
The economy
The electricals retail sector
Figure 40: Finland: Electrical retailers’ retail sales, 2007-09
Figure 41: Finland: Electrical retailers’ sales, 2006-11
Forecast
Figure 42: Finland: Electrical retailers’ sales, 2012-16
Outlet and enterprise data
Figure 43: Finland: Number of electricals retail enterprises, 2007-09
Figure 44: Finland: Number of electricals retail outlets, 2007-09
 LEADING SPECIALISTS
Figure 45: Finland: Leading electricals retailers, 2009
FRANCE
 MARKET IN BRIEF
 BROADER MARKET ENVIRONMENT
Key points
 CONSUMER ATTITUDES TO ELECTRICALS
Impact of the downturn
Quality counts
Embracing the internet
Caring for the environment
Consumer trends
Figure 46: Trends in attitudes towards shopping, the internet and technology, France, 2006-10
Figure 47: France: % of consumers purchasing products online, 2006-10
 COMPETITIVE CONTEXT
Figure 48: France: Consumer spending on electricals and other selected categories, 2005-09
Low consumer confidence leads to declines in electricals spend
Rampant deflation
White goods remain more robust
Figure 49: France: Consumer price index for selected categories, 2001-10
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Key points
Economic outlook
Retail sales forecasts
Figure 50: France: Electricals retail sales, 2006-16
Enterprise data
Figure 51: France: Electricals specialists, enterprise data, 2004-08
 RETAIL COMPETITOR ANALYSIS
Key findings
Darty leads the way
Fnac the entertainment hub
Bigger Boulanger, goodbye Media Saturn
Buying groups
Figure 52: France: Leading electricals players, 2010
Market shares
Figure 53: France: Electrical specialists’ market shares,
Website usage
Figure 54: France: top retail websites, by number of unique visitors, January 2011
GERMANY
 MARKET IN BRIEF
 BROADER MARKET ENVIRONMENT
Implications for electrical retailers
 CONSUMER ATTITUDES
Opinion appreciated – but not sought online
Frugality trumps quality
Figure 55: Trends in agreement with selected lifestyle statements, Germany, 2006-10
Who thinks what
Figure 56: Germany: % of consumers purchasing products online, 2006-10
 COMPETITIVE CONTEXT
Key findings
Consumer spending
Figure 57: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
Impact of deflation
Figure 58: Germany: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Key findings
Economic outlook
Retail sales and forecasts
Technical note
Performance and forecast
Figure 59: Germany: Electrical retail sales, 2006-11 (f)
Figure 60: Germany: Electrical retail sales forecast, 2012-16
Breakdown by sub-category
Figure 61: Germany: Electrical retail sales, 2008
Electricals specialists’ prospects
Outlets, enterprises and sales area
Technical note
Outlets
Figure 62: Germany: Outlet numbers, 2002 and 2007
Enterprises
Figure 63: Germany: Enterprise numbers, 2008
Sales area
Figure 64: Germany: Electricals specialists’ sales area, 2007
 RETAIL COMPETITOR ANALYSIS
Key findings
Leading specialists
Top operators
Multichannel moves to underpin top-line growth
Mixed fortunes for leading voluntary groups
Product exclusivity
Others
Figure 65: Germany: Leading electrical specialists, 2010
Market shares
Figure 66: Germany: Leading electrical specialists’ market shares, 2010
Website usage
Figure 67: Germany: Top 10 electrical retail websites by number of unique visitors, January 2011
GREECE
 THE ELECTRICALS MARKET
Figure 68: Greece: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 69: Greece: Retail sales, 2006-11
Figure 70: Greece: Retail sales forecasts, 2012-16
Retail enterprises
Figure 71: Greece: Retail businesses, 2003-07
 LEADING SPECIALISTS
Figure 72: Greece: Leading electricals retailers, 2010
Market shares
Figure 73: Greece: Leading retailers’ share of electrical specialists sales, 2010
HUNGARY
 THE ELECTRICALS MARKET
Figure 74: Hungary: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 75: Hungary: Retail sales, 2006-11
Figure 76: Hungary: Retail sales forecasts, 2012-16
Retail outlets and enterprises
Figure 77: Hungary: Retail businesses, 2003-08
Figure 78: Hungary: Retail outlets, 2005-09
 LEADING SPECIALISTS
Figure 79: Hungary: Leading electricals specialists, 2010
Market shares
Figure 80: Hungary: Leading retailers’ estimated share of electrical specialists’ sales, 2010
REPUBLIC OF IRELAND
 THE ELECTRICALS MARKET
Figure 81: Ireland: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 82: Ireland: Retail sales, 2006-11
Figure 83: Ireland: Retail sales forecasts, 2012-16
Retail enterprises
Figure 84: Republic of Ireland: Retail businesses, 2003-07
 LEADING SPECIALISTS
Figure 85: Republic of Ireland: Leading electricals retailers, 2010
Market shares
Figure 86: Republic of Ireland: Leading retailers’ share of electrical specialists sales, 2010
ITALY
 MARKET IN BRIEF
 BROADER MARKET ENVIRONMENT
Implications for electrical retailers
 ON-LINE PURCHASES
Figure 87: Italy: % of consumers purchasing products online, 2006-10
 COMPETITIVE CONTEXT
Key points
Consumer spending
Figure 88: Italy: Consumer spending on electrical and related goods, 2005-09
Consumer prices inflation
Figure 89: Italy: Consumer prices inflation for various categories, Jan 2010-Feb 2011
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Key points
Economic and consumer outlook
Retail sales and forecasts
Technical note
Performance and forecast
Figure 90: Italy: Electrical retail sales, 2006-11 (f)
Figure 91: Italy: Electrical retail sales forecasts, 2012-16
Breakdown by sub-category
Figure 92: Italy: Retail sales indices, 2005-10
Figure 93: Italy: Electrical retail sales breakdown, 2008
Outlets and enterprises
Outlets
Figure 94: Italy: Number of local units for selected categories, 2007
Enterprises
Figure 95: Italy: Enterprise numbers for electricals and related retailers, 2008
Figure 96: Italy: Enterprise numbers for electricals and related retailers, 2003-07
 RETAIL COMPETITOR ANALYSIS
Key points
Leading specialists
Top operators
Restructuring at UniEuro
Online competition growing
Product exclusivity
Others
Figure 97: Italy: Leading electrical specialists, 2010
Market shares
Figure 98: Italy: Leading electricals specialists’ market shares, 2010
Website usage
Figure 99: Italy: Top 10 electrical retail websites by number of unique visitors, January 2011
NETHERLANDS
 THE ELECTRICALS MARKET
Figure 100: Netherlands: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 101: Netherlands: Retail sales, 2006-11
Figure 102: Netherlands: Retail sales forecasts, 2012-16
Figure 103: Netherlands: Retail sales by electrical specialists sub-categories, 2005-10
 LEADING SPECIALISTS
Figure 104: The Netherlands: Leading electricals retailers, 2010
Market shares
Figure 105: The Netherlands: Leading electrical specialists’ market shares, 2010
NORWAY
 THE ELECTRICALS MARKET
Figure 106: Norway: Household expenditure on electricals, 2006-10
Channels of distribution
 SECTOR SIZE AND FORECAST
The economy
The electricals retail sector
Figure 107: Norway: Electrical retailers’ sales, 2008-09
Figure 108: Norway: Electrical retailers’ sales, 2006-11
Forecast
Figure 109: Norway: Electrical retailers’, 2012-16
Enterprise and outlet data
Figure 110: Norway: Electricals retailers’ enterprise numbers, 2007 and 2008
Figure 111: Norway: electricals retailers’ outlet numbers, 2007 and 2008
 LEADING SPECIALISTS
Figure 112: Norway: Leading electricals retailers, 2009
POLAND
 THE ELECTRICALS MARKET
Figure 113: Poland: Consumer expenditure on electricals and related categories, 2005-09
 ELECTRICAL RETAILERS’ SALES AND FORECASTS
Figure 114: Poland: Electrical specialists’ retail sales, 2008
Figure 115: Poland: Retail sales, 2006-11
Figure 116: Poland: Retail sales forecasts, 2012-16
 LEADING SPECIALISTS
Figure 117: Poland: Leading electricals retailers, 2010
Market shares
Figure 118: Poland: Leading electricals retailers’ market shares, 2010
PORTUGAL
 THE ELECTRICALS MARKET
 ELECTRICALS RETAILERS’ SALES AND FORECASTS
Figure 119: Portugal: Retail sales, 2006-11
Figure 120: Portugal: Retail sales forecasts, 2012-16
Retail enterprises
Figure 121: Portugal: Retail businesses, 2003-07
 LEADING SPECIALISTS
Figure 122: Portugal: Leading electrical specialists, 2010
Market shares
Figure 123: Portugal: Leading retailers’ share of electrical specialists sales, 2010
SPAIN
 MARKET IN BRIEF
 BROADER MARKET ENVIRONMENT
Implications for electrical retailers
 CONSUMER ATTITUDES
Trust but little enthusiasm for online
Concern for quality but not convenience
Figure 124: Trends in agreement with selected lifestyle statements, Spain, 2006-10
Who thinks what
Figure 125: Spain: % of consumers purchasing products online, 2006-10
 COMPETITIVE CONTEXT
Key points
Consumer spending
Figure 126: Spain: Consumer spending on electricals and related goods, 2005-09
Consumer prices inflation
Figure 127: Spain: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
 CHANNELS OF DISTRIBUTION
 SECTOR SIZE AND FORECAST
Key points
Economic outlook
Retail sales and forecasts
Technical note
Performance and forecast
Figure 128: Spain: Electrical retail sales, 2006-11 (f)
Figure 129: Spain: Electrical retail sales forecasts, 2012-16
Electricals specialists’ prospects
Outlets, enterprises and sales area
Outlets
Figure 130: Spain: Outlet numbers, 2002 and 2007
Enterprises
Figure 131: Spain: Enterprise numbers, 2004-07
Figure 132: Spain: Enterprise numbers, 2008
Sales area
Figure 133: Spain: Electricals specialists’ sales area, 2007
 RETAIL COMPETITOR ANALYSIS
Key points
Leading specialists
Top operators
International operators
Leading voluntary groups
Refocusing to drive sales
Online competition growing
Others
Figure 134: Spain: Leading electrical specialists, 2010
Market shares
Figure 135: Spain: Leading electrical specialists’ market shares, 2010
Website usage
Figure 136: Spain: Top 10 electricals retail websites by number of unique visitors, January 2011
SWEDEN
 THE ELECTRICALS MARKET
Figure 137: Sweden: Consumer expenditure on electricals and related categories, 2006-10
Channels of distribution
 ELECTRICAL RETAILERS SALES & FORECASTS
The economy
The electricals retail sector
Figure 138: Sweden: Electrical retailers’ sales, 2007-09
Figure 139: Sweden: Electrical retailers; sales, 2006-11
Forecast
Figure 140: Sweden: Electrical retailers’ sales, 2012-16
Outlet and enterprise data
Figure 141: Sweden: Specialist electricals retailers’ enterprise numbers, 2008-10
Figure 142: Sweden: Specialist electricals retailers’ enterprise numbers, 2004-07
 LEADING SPECIALISTS
Figure 143: Sweden: Leading electricals retailers, 2009
SWITZERLAND
 THE ELECTRICALS MARKET
Figure 144: Switzerland: Consumer expenditure on relevant categories, 2005-08
 ELECTRICAL RETAILERS’ SALES AND FORECASTS
Figure 145: Switzerland: Electrical retail sales, 2006-11
Figure 146: Switzerland: Electrical retail sales forecasts, 2012-16
 LEADING SPECIALISTS
Figure 147: Switzerland: Leading electricals retailers, 2010
Market shares
Figure 148: Switzerland: Leading electrical specialists’ market shares, 2010
UNITED KINGDOM
 INTRODUCTION
Definitions
Financial definitions
Abbreviations
 EXECUTIVE SUMMARY
The market
Why should demand improve for the leading specialists?
Forecast
Figure 149: Electricals retailers sales, 2005-15 (f)
Market factors
The consumer
What consumers buy and where they shop
Figure 150: Profile of buyers of particular electrical goods, March 2011
Attitudes to buying electrical goods
Figure 151: Key attitudes to buying electrical goods, March 2011
Buying electricals online
Figure 152: Most popular statements about using the internet for electricals shopping, March 2011
Target groups
Figure 153: Electricals market target groups, March 2011
Retail strategy
Brands
Figure 155: Attitudes towards and usage of electrical retail store brands, February 2011
What we think
 ISSUES IN THE MARKET
Is there a commoditisation of the market?
Is the flow of new products drying up?
How can retailers combat these trends?
And what is the right format?
Outlook – how can retailers cope with the pressure on demand?
 FUTURE OPPORTUNITIES
Trend:  Green Technology
Trend:  Experience is all
 INTERNAL MARKET ENVIRONMENT
Key points
Price deflation
Figure 156: UK: Inflation on major electricals categories, 2000-11
Spending priorities 2011
Figure 157: UK: Extra money spent on, November 2009-February 2011
Major product launches
e-commerce trends
Online shopping important to the sector
Figure 158: UK: Top websites related to the electricals sector purchased from in the last three months, 2008-10
The why of buy?
The future
Internet usage
Figure 159: UK: Top electricals retail websites, by number of unique visitors, February 2011
 BROADER MARKET ENVIRONMENT
Key points
The economy
Austerity and the recovery
Figure 160: GDP, 2005-15
Inflation
Figure 161: CPI, 2000-11
Incomes and spending
Figure 162: PDI and consumer expenditure, at current prices, 2005-15
Employment
Figure 163: Unemployment rate, 1990-2010
Population trends
Low birth rates
Ageing population
Figure 164: Population, by age, 2005-15
 COMPETITIVE CONTEXT
Key points
Electricals market in context
Figure 165: UK: Consumer spending on goods, by major category, 2006-10
The recession and the recovery
The impact of innovation
 STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
 WHO’S INNOVATING?
Social media opportunities
Brand-building experience
Quality of service
Vending electricals
Monetising recycling
Single product sites
Enhancing delivery services
 MARKET SIZE AND FORECAST
Key points
Market size
Figure 166: Electricals retailers sales, 2006-10
Figure 167: Electricals retailers sales relative to all retailers sales, 1994-2010
Retailers losing share
Figure 168: Sales by electricals specialists as % all spending on electrical goods, 2001-10
Outlet and enterprise data
Figure 169: UK: Electricals retailers, number of outlets and enterprises, 2003-08
Prospects
Guarded optimism for the specialists
Forecast
Figure 170: Electricals retailers sales, 2005-15
Figure 171: Electricals retailers sales, 2005-15 (f)
Forecast methodology
 CHANNELS OF DISTRIBUTION
Key points
Figure 172: UK: Electricals market, estimated channels of distribution, 2010
Specialists
Home shopping
Grocery retailers
Mixed goods retailers
Others
 RETAIL COMPETITOR ANALYSIS
Key points
Leading retailers
Figure 173: UK: Leading electrical retailers, 2009/10
Market shares
Technical notes
Figure 174: UK: Leading retailers’ share of specialists’ sales, 2009/10
 RETAIL ADVERTISING AND PROMOTION
Key points
Resurgence in electricals advertising
Figure 175: Leading electrical retailers’ advertising spending, 2006-10
Spending relative to turnover
Figure 176: Selected electrical retailers’ advertising spending as % of sales, 2006-09
Spending by media
Figure 177: Leading electrical retailers’ spending on advertising by media, 2010
Content and creative
 BRAND RESEARCH
Brand map
Figure 178: Attitudes towards and usage of electrical retail store brands, February 2011
Brand attitudes
Figure 179: Attitudes by electrical retail store brand, February 2011
Brand personality
Figure 180: Electrical retail store brand personality – macro image, February 2011
Figure 181: Electrical retail store brand personality – micro image, February 2011
Correspondence analysis
Brand experience
Figure 182: Electrical retail store brand usage, February 2011
Figure 183: Satisfaction with various electrical retail store brands, February 2011
Figure 184: Consideration of electrical retail store brands, February 2011
Figure 185: Consumer perceptions of current electrical retail store brand performance, February 2011
Figure 186: Electrical retail store brand recommendation – Net Promoter Score, February 2011
Brand index
Figure 187: Electrical retail store brand index, February 2011
Figure 188: Electrical retail store brand index vs. recommendation, February 2011
 TARGET GROUP ANALYSIS
Figure 189: Target groups, February 2011
Figure 190: Electrical retail store brand usage, by target groups, February 2011
Group One – The Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – The Individualists
 THE CONSUMER – WHO SHOPS WHERE FOR ELECTRICALS?
Key points
Products bought
Figure 191: Electrical products bought in the last 3 years, March 2011
Who buys what?
Figure 192: Profile of buyers of particular electricals goods, March 2011
Where do people buy brown goods?
Figure 193: Where consumers bought brown goods, March 2011
Who buys brown goods and where?
Figure 194: Profile of brown goods shoppers, March 2011
Where do people buy white goods?
Figure 195: Where consumers bought white goods, March 2011
Who buys white goods and where?
Figure 196: Profile of white goods shoppers, March 2011
Trend data
Brown goods
Figure 197: Where consumers have bought brown goods, 2005-11
Where people bought brown goods and what they bought
Figure 198: Where have they bought audio-visual products, by products purchased in the last 3 years, March 2011
White goods
Figure 199: Where consumers have bought white goods, 2004-11
Where people bought white goods and what they bought
Figure 200: Where consumers have bought large domestic appliances in the last three years by most popular electrical products which have been purchased in the last 3 years, March 2011
Consumer reaction to electricals retailers
 ATTITUDES TO BUYING ELECTRICAL GOODS
Key points
Buying attitudes
Figure 201: Attitudes to buying electricals goods, March 2011
Figure 202: Profiles of consumer attitudes, March 2011
Attitudes to buying electricals and products bought
Attitudes to buying electricals and retailers used
 ATTITUDES TO BUYING ELECTRICALS ONLINE
Key points
Figure 203: Attitudes to using the internet for buying electricals, March 2011
Service
Figure 204: Profile of consumer attitudes to using the internet for electricals research, March 2011
Attitudes to using the internet to buy electrical goods by products actually bought
Attitudes to using the internet to buy electrical goods by retailers used
 TARGET GROUPS
Figure 205: Electrical buyers target groups, March 2011
Figure 206: Electricals buyers target groups, March 2011
Quality seekers (14%)
Bargain hunters (26%)
Replacers (16%)
Apathetics (44%)
 CONSUMER ATTITUDES TO TECHNOLOGY
Key points
The rise of new technology fatigue
Figure 207: Trends in agreement with selected lifestyle statements about technology, GB, 2006-10
The impact of the internet
Figure 208: Trends in agreement with selected lifestyle statements with regards to the internet, GB, 2006-10
Price elasticity of ethics
Figure 209: Trends in agreement with selected lifestyle statements, GB, 2006-10
 APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 210: Europe top 5: Population breakdown, by age group, 2005
Figure 211: Europe top 5: Population breakdown, by age group, 2010
Figure 212: Europe top 5: Population breakdown, by age group, 2015
Figure 213: Europe top 5: Population breakdown, by age group, 2020
 GDP
Figure 214: Europe top 5: GDP (in current prices), 2000-10
Figure 215: Europe top 5: GDP growth rates (in constant prices), 2000-10
Consumer spending
Figure 216: Europe top 5: Consumer spending (in current prices), 2001-10
Figure 217: Europe top 5: Consumer spending growth rates (in constant prices), 2001-10
Consumer prices
Figure 218: Europe top 5: Consumer prices, 2001- Q1 2011
Unemployment
Figure 219: Europe top 5: Average rate of unemployment, 2001-10
Interest rates
Figure 220: UK and Eurozone: Interest rates, 2004-Q1 2011
Consumer confidence
Figure 221: Europe top 5: Consumer confidence, March 2009-December 2010
 APPENDIX – BRAND RESEARCH
Figure 222: Store usage, February 2011
Figure 223: Store commitment, February 2011
Figure 224: Store momentum, February 2011
Figure 225: Store diversity, February 2011
Figure 226: Store satisfaction, February 2011
Figure 227: Store recommendation, February 2011
Figure 228: Store attitude, February 2011
Figure 229: Store image – Macro image, February 2011
Figure 230: Store image – Micro image, February 2011
Figure 231: Profile of target groups, by demographics, February 2011
Figure 232: Psychographic segmentation, by target groups, February 2011
Figure 233: Store usage, by target groups, February 2011
Figure 234: Store index, February 2011
 APPENDIX – WHO SHOPS WHERE FOR ELECTRICALS?
Products bought
Figure 235: Most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
Figure 236: Next most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
Figure 237: Other which electrical products have been purchased in the last 3 years, by demographics, March 2011
Retailers used for brown goods
In-store
Figure 238: Most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
Figure 239: Next most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
Figure 240: Other stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
Online
Figure 241: Most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
Figure 242: Next most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
Retailers used for kitchen appliances
In-store
Figure 243: Most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
Figure 244: Next most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
Online
Figure 245: Websites where consumers have bought kitchen appliances in the last 3 years, by demographics, March 2011
Products bought and retailers used
Figure 246: Where have they bought audio-visual products in the last 3 years by most popular which electrical products have been purchased in the last 3 years, March 2011
Figure 247: Where have they bought audio-visual products in the last 3 years by next most popular which electrical products have been purchased in the last 3 years, March 2011
Figure 248: Where have they bought audio-visual products in the last 3 years by other which electrical products have been purchased in the last 3 years, March 2011
 APPENDIX – ATTITUDES TO BUYING ELECTRICAL GOODS
Figure 249: Most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
Figure 250: Next most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
Figure 251: Other consumer attitudes towards shopping for electricals, by demographics, March 2011
Attitudes to buying and products bought
Figure 252: Consumer attitudes towards shopping for electricals by most popular which electrical products have been purchased in the last 3 years, March 2011
Figure 253: Consumer attitudes towards shopping for electricals by next most popular which electrical products have been purchased in the last 3 years, March 2011
Figure 254: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
Attitudes to buying electricals and retailers bought from
Figure 255: Consumer attitudes towards shopping for electricals, by most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
Figure 256: Consumer attitudes towards shopping for electricals, by next most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
Figure 257: Consumer attitudes towards shopping for electricals by most popular where have they bought ‘Online’ audio-visual products in the last 3 years, March 2011
 APPENDIX – ATTITUDES TO BUYING ELECTRICALS ONLINE
Figure 258: Most popular consumer attitudes towards shopping for electricals, March 2011
Figure 259: Next most popular consumer attitudes towards shopping for electricals, March 2011
Further analysis
Attitudes to using the Internet to buy electrical goods by products actually bought
Figure 260: Consumer attitudes towards shopping for electricals, by most popular which electrical products have been purchased in the last 3 years, March 2011
Figure 261: Consumer attitudes towards shopping for electricals, by next most popular which electrical products have been purchased in the last 3 years, March 2011
Figure 262: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
Attitudes to using the Internet to buy electrical goods by retailers used
Figure 263: Consumer attitudes towards shopping for electricals, by next most popular which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
Figure 264: Consumer attitudes towards shopping for electricals, by other which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
Figure 265: Consumer attitudes towards shopping for electricals, by most popular which ‘Online’ electrical products have been purchased in the last 3 years, March 2011
Figure 266: Consumer attitudes towards shopping for electricals by which next most popular ‘Online’ electrical products have been purchased in the last 3 years, March 2011
Figure 267: Target groups, by demographics, March 2011
Figure 268: Consumer attitudes towards shopping for electricals, by target groups, March 2011
Figure 269: Consumer attitudes towards shopping for electricals, March 2011
Figure 270: Which electrical products have been purchased in the last 3 years, by target groups, March 2011
BOULANGER/HTM GROUP
Figure 271: Boulanger: Estimated sales as share of electrical specialists’ sales in France, 2006-10
Strategic evaluation
History
Financial performance
Figure 272: Boulanger: Estimated group sales performance, 2006-10
Store portfolio
Figure 273: HTM Group/Boulanger: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
CONRAD ELECTRONIC
Strategic evaluation
Recent history
Financial performance
Figure 274: Conrad: Estimated group sales performance, 2005-09
Store portfolio
Retail offering
e-commerce and home shopping
COOP SCHWEIZ (ELECTRICALS)
Figure 275: Coop Schweiz Electricals: Sales as share of electrical specialists’ sales in Switzerland, 2006-10
Recent history
Financial performance
Figure 276: Coop Schweiz Electricals: Financial performance, 2006-10
Figure 277: Coop Schweiz Electricals: Market share development versus sales area development, 2006-10
Store portfolio
Figure 278: Coop Schweiz Electricals: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
DEXCOM
Figure 279: Dexcom: Estimated sales as share of electrical specialists’ sales in the Netherlands, 2007-10
Strategic evaluation
History
Financial performance
Figure 280: Dexcom: Estimated group financial performance, 2007-10
Store portfolio
Figure 281: Dexcom: Outlet data, 2005-10
Retail offering
e-commerce and home shopping
DIXONS RETAIL
Figure 282: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2006-2010
Figure 283: Dixons retail UK: Sales as share of electrical/pc/telecoms specialists’ sales in UK, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 284: Dixons retail: Group financial performance, 2005/06 to 2009/10
Figure 285: Dixons Retail: First half financial performance, 2010/11
Store portfolio
Figure 286: Dixons Retail: Outlet data by country, 2008/09 -2009/10
Figure 287: Dixons Retail: UK and Ireland Outlet data, 2005/06 to 2009/10
Figure 288: Dixons Retail: UK new format store numbers,  2009-11
Retail offering
e-commerce and home shopping
EDA
Strategic evaluation
Recent history
Figure 289: EDA: Members and websites by country of operation, 2011
Financial performance
Figure 290: EDA: Estimated retail sales, 2008-10
Store portfolio
Figure 291: EDA: Member store numbers, 2008-10
Retail offering
Figure 292: EDA: Sales mix by purchase volume, 2008/09
E-commerce
Figure 293: EDA: Affiliated online stores, 2010
ELECTRONICPARTNER
Figure 294: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 295: ElectronicPartner: Group financial performance, 2006-10
Store portfolio
Figure 296: ElectronicPartner: Membership data, 2006-10
Sales and outlets by country
Figure 297: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
Retail offering
e-commerce and home shopping
Figure 298: EP: Group and affiliate websites, 2011
EURONICS INTERNATIONAL
Figure 299: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Figure 300: Euronics: European members and fascia, by country of operation, 2011
Financial performance
Figure 301: Euronics International: Sales, 2001-10
Figure 302: Euronics International: Retail sales for major countries, 2006 and 2009-10
Store portfolio and group membership
Store portfolio
Figure 303: Euronics International: Outlet data, 2011
Figure 304: Euronics International: Outlet and membership data 2006-08
Figure 305: Euronics International: Sales densities and sales per outlet, 2010
Retail offering
Figure 306: Euronics international, sales mix by purchase volume, 2009
e-commerce
Figure 307: Euronics: European members and fascia, by country of operation, 2011
EXPERT INTERNATIONAL
Strategic evaluation
History
Financial performance
Figure 308: Expert: Estimated European retail sales by Country, 2010
Store portfolio
Figure 309: Expert: European store numbers, by country, 2009-11
Retail offering
e-commerce and home shopping
Figure 310: Expert International, online shopping availability, 2011
FNAC
Figure 311: Fnac: Sales as share of electrical specialists’ sales in France, 2006-10
Strategic evaluation
History
Financial performance
Figure 312: Fnac: Group financial performance, 2006-10
Figure 313: Fnac: Sales by product category, 2010
Store portfolio
Figure 314: Fnac: Outlet data, 2005-10
Retail offering
e-commerce and home shopping
KESA ELECTRICALS
Figure 315: Comet: Sales as share of electrical specialists’ sales in UK, 2006-10
Figure 316: Darty France: Sales as share of electrical specialists’ sales in France, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 317: Kesa Electricals: Group financial performance, 2006/07-2009/10
Figure 318: Kesa Electricals: First half financial performance, 2009/10 and 2010/11
Store portfolio
Figure 319: Kesa Electricals: Outlet data, 2005/06-2009/10
Retail offering
e-commerce
Figure 320: Kesa Electricals: Estimated e-commerce sales, 2005/06-2009/10
Figure 321: Kesa Electricals: Websites, 2011
MAPLIN
Figure 322: Maplin: Sales as share of electrical specialists’ sales in UK, 2006-10
Recent history
Financial performance
Figure 323: Maplin: Group financial performance, 2006-10
Figure 324: Maplin: Direct sales as % of total sales and annual % change in direct sales, 2006-10
Store portfolio
Figure 325: Maplin: Outlet data, 2006-10
Retail offering
e-commerce and home shopping
Figure 326: Maplin.co.uk: Profile of unique visitors, three-month average to February 2011
MEDIA MARKT/SATURN
Figure 327: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
Figure 328: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 329: Media Markt/Saturn: Financial performance, 2006-10
Store portfolio
Figure 330: Media Markt/Saturn: Outlet data, by country, 2006-10
Figure 331: Media Markt/Saturn, description of outlets, 2011
Retail offering
e-commerce and home shopping
Figure 332: Media Markt/Saturn: Websites by country, March 2011
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 333: Europe: Population, by age group, 2005
Figure 334: Europe: Population, by age group, 2010
Figure 335: Europe: Population, by age group, 2015
Figure 336: Europe: Population, by age group, 2020
GDP
Figure 337: Europe: GDP (in current prices), 2001-10
Figure 338: Europe: GDP Growth rates (in constant prices), 2001-10
Consumer spending
Figure 339: Europe: Consumer spending (in current prices), 2001-10
Figure 340: Europe: Consumer spending growth rates (in constant prices), 2001-10
Consumer prices
Figure 341: Europe: Consumer prices, 2001-Q1 2011
Unemployment
Figure 342: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 343: Europe: Interest rates, 2004-Q1 2011
Consumer confidence
Figure 344: Europe: Consumer confidence, Feb 2010-Mar 2011
APPENDIX – CONSUMER ATTITUDES
France
Figure 345: Trends in agreement with selected lifestyle statements, France, 2006-10
Figure 346: Agreement with selected lifestyle statements, by demographics, France, 2010
Figure 347: Agreement with selected lifestyle statements, by demographics, France, 2010
Figure 348: Agreement with selected lifestyle statements, by demographics, France, 2010
Germany
Figure 349: Trends in agreement with selected lifestyle statements, Germany, 2006-10
Figure 350: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 351: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 352: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Spain
Figure 353: Trends in agreement with selected lifestyle statements, Spain, 2006-10
Figure 354: Agreement with selected lifestyle statements, by demographics, Spain, 2010
Figure 355: Agreement with selected lifestyle statements, by demographics, Spain, 2010
UK
Figure 356: Trends in agreement with selected lifestyle statements, GB, 2006-10
Figure 357: Agreement with selected lifestyle statements, by demographics, GB, 2010
Figure 358: Agreement with selected lifestyle statements, by demographics, GB, 2010
Figure 359: Agreement with selected lifestyle statements, by demographics, GB, 2010