Electrical Goods Retailing - Spain - May 2011

MARKET IN BRIEF
REPORT SCOPE
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
 TECHNICAL NOTES
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2011
BROADER MARKET ENVIRONMENT
Implications for electrical retailers
CONSUMER ATTITUDES TO ELECTRICALS
Trust but little enthusiasm for online
Concern for quality but not convenience
Figure 3: Trends in agreement with selected lifestyle statements, Spain, 2006-10
Who thinks what
Figure 4: Spain: % of consumers purchasing products online, 2006-10
COMPETITIVE CONTEXT
Key points
Consumer spending
Figure 5: Spain: Consumer spending on electricals and related goods, 2005-09
Consumer prices inflation
Figure 6: Spain: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
 CHANNELS OF DISTRIBUTION
SECTOR SIZE AND FORECAST
Key points
Economic outlook
Retail sales and forecasts
Technical note
Performance and forecast
Figure 7: Spain: Electrical retail sales, 2006-11 (f)
Figure 8: Spain: Electrical retail sales forecasts, 2012-16
Electricals specialists’ prospects
Outlets, enterprises and sales area
Outlets
Figure 9: Spain: Outlet numbers, 2002 and 2007
Enterprises
Figure 10: Spain: Enterprise numbers, 2004-07
Figure 11: Spain: Enterprise numbers, 2008
Sales area
Figure 12: Spain: Electricals specialists’ sales area, 2007
RETAIL COMPETITOR ANALYSIS
Key points
Leading specialists
Top operators
International operators
Leading voluntary groups
Refocusing to drive sales
Online competition growing
Others
Figure 13: Spain: Leading electrical specialists, 2010
Market shares
Figure 14: Spain: Leading electrical specialists’ market shares, 2010
Website usage
Figure 15: Spain: Top 10 electricals retail websites by number of unique visitors, January 2011
EDA
Strategic evaluation
Recent history
Figure 16: EDA: Members and websites by country of operation, 2011
Financial performance
Figure 17: EDA: Estimated retail sales, 2008-10
Store portfolio
Figure 18: EDA: Member store numbers, 2008-10
Retail offering
Figure 19: EDA: Sales mix by purchase volume, 2008/09
E-commerce
Figure 20: EDA: Affiliated online stores, 2010
EURONICS INTERNATIONAL
Figure 21: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Figure 22: Euronics: European members and fascia, by country of operation, 2011
Financial performance
Figure 23: Euronics International: Sales, 2001-10
Figure 24: Euronics International: Retail sales for major countries, 2006 and 2009-10
Store portfolio and group membership
Store portfolio
Figure 25: Euronics International: Outlet data, 2011
Figure 26: Euronics International: Outlet and membership data 2006-08
Figure 27: Euronics International: Sales densities and sales per outlet, 2010
Retail offering
Figure 28: Euronics international, sales mix by purchase volume, 2009
e-commerce
Figure 29: Euronics: European members and fascia, by country of operation, 2011
EXPERT INTERNATIONAL
Strategic evaluation
History
Financial performance
Figure 30: Expert: Estimated European retail sales by Country, 2010
Store portfolio
Figure 31: Expert: European store numbers, by country, 2009-11
Retail offering
e-commerce and home shopping
Figure 32: Expert International, online shopping availability, 2011
FNAC
Figure 33: Fnac: Sales as share of electrical specialists’ sales in France, 2006-10
Strategic evaluation
History
Financial performance
Figure 34: Fnac: Group financial performance, 2006-10
Figure 35: Fnac: Sales by product category, 2010
Store portfolio
Figure 36: Fnac: Outlet data, 2005-10
Retail offering
e-commerce and home shopping
KESA ELECTRICALS
Figure 37: Comet: Sales as share of electrical specialists’ sales in UK, 2006-10
Figure 38: Darty France: Sales as share of electrical specialists’ sales in France, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 39: Kesa Electricals: Group financial performance, 2006/07-2009/10
Figure 40: Kesa Electricals: First half financial performance, 2009/10 and 2010/11
Store portfolio
Figure 41: Kesa Electricals: Outlet data, 2005/06-2009/10
Retail offering
e-commerce
Figure 42: Kesa Electricals: Estimated e-commerce sales, 2005/06-2009/10
Figure 43: Kesa Electricals: Websites, 2011
MEDIA MARKT/SATURN
Figure 44: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
Figure 45: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 46: Media Markt/Saturn: Financial performance, 2006-10
Store portfolio
Figure 47: Media Markt/Saturn: Outlet data, by country, 2006-10
Figure 48: Media Markt/Saturn, description of outlets, 2011
Retail offering
e-commerce and home shopping
Figure 49: Media Markt/Saturn: Websites by country, March 2011
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 50: Europe: Population, by age group, 2005
Figure 51: Europe: Population, by age group, 2010
Figure 52: Europe: Population, by age group, 2015
Figure 53: Europe: Population, by age group, 2020
GDP
Figure 54: Europe: GDP (in current prices), 2001-10
Figure 55: Europe: GDP Growth rates (in constant prices), 2001-10
Consumer spending
Figure 56: Europe: Consumer spending (in current prices), 2001-10
Figure 57: Europe: Consumer spending growth rates (in constant prices), 2001-10
Consumer prices
Figure 58: Europe: Consumer prices, 2001-Q1 2011
Unemployment
Figure 59: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 60: Europe: Interest rates, 2004-Q1 2011
Consumer confidence
Figure 61: Europe: Consumer confidence, Feb 2010-Mar 2011
APPENDIX – CONSUMER ATTITUDES
Spain
Figure 62: Trends in agreement with selected lifestyle statements, Spain, 2006-10
Figure 63: Agreement with selected lifestyle statements, by demographics, Spain, 2010
Figure 64: Agreement with selected lifestyle statements, by demographics, Spain, 2010