Electrical Goods Retailing - Germany - May 2011

MARKET IN BRIEF
REPORT SCOPE
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
 TECHNICAL NOTES
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2011
BROADER MARKET ENVIRONMENT
Implications for electrical retailers
CONSUMER ATTITUDES TO ELECTRICALS
Opinion appreciated – but not sought online
Frugality trumps quality
Figure 3: Trends in agreement with selected lifestyle statements, Germany, 2006-10
Who thinks what
Figure 4: Germany: % of consumers purchasing products online, 2006-10
COMPETITIVE CONTEXT
Key findings
Consumer spending
Figure 5: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
Impact of deflation
Figure 6: Germany: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
 CHANNELS OF DISTRIBUTION
SECTOR SIZE AND FORECAST
Key findings
Economic outlook
Retail sales and forecasts
Technical note
Performance and forecast
Figure 7: Germany: Electrical retail sales, 2006-11 (f)
Figure 8: Germany: Electrical retail sales forecast, 2012-16
Breakdown by sub-category
Figure 9: Germany: Electrical retail sales, 2008
Electricals specialists’ prospects
Outlets, enterprises and sales area
Technical note
Outlets
Figure 10: Germany: Outlet numbers, 2002 and 2007
Enterprises
Figure 11: Germany: Enterprise numbers, 2008
Sales area
Figure 12: Germany: Electricals specialists’ sales area, 2007
RETAIL COMPETITOR ANALYSIS
Key findings
Leading specialists
Top operators
Multichannel moves to underpin top-line growth
Mixed fortunes for leading voluntary groups
Product exclusivity
Others
Figure 13: Germany: Leading electrical specialists, 2010
Market shares
Figure 14: Germany: Leading electrical specialists’ market shares, 2010
Website usage
Figure 15: Germany: Top 10 electrical retail websites by number of unique visitors, January 2011
CONRAD ELECTRONIC
Strategic evaluation
Recent history
Financial performance
Figure 16: Conrad: Estimated group sales performance, 2005-09
Store portfolio
Retail offering
e-commerce and home shopping
EDA
Strategic evaluation
Recent history
Figure 17: EDA: Members and websites by country of operation, 2011
Financial performance
Figure 18: EDA: Estimated retail sales, 2008-10
Store portfolio
Figure 19: EDA: Member store numbers, 2008-10
Retail offering
Figure 20: EDA: Sales mix by purchase volume, 2008/09
E-commerce
Figure 21: EDA: Affiliated online stores, 2010
ELECTRONICPARTNER
Figure 22: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 23: ElectronicPartner: Group financial performance, 2006-10
Store portfolio
Figure 24: ElectronicPartner: Membership data, 2006-10
Sales and outlets by country
Figure 25: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
Retail offering
e-commerce and home shopping
Figure 26: EP: Group and affiliate websites, 2011
EURONICS INTERNATIONAL
Figure 27: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
Strategic evaluation
Recent history
Figure 28: Euronics: European members and fascia, by country of operation, 2011
Financial performance
Figure 29: Euronics International: Sales, 2001-10
Figure 30: Euronics International: Retail sales for major countries, 2006 and 2009-10
Store portfolio and group membership
Store portfolio
Figure 31: Euronics International: Outlet data, 2011
Figure 32: Euronics International: Outlet and membership data 2006-08
Figure 33: Euronics International: Sales densities and sales per outlet, 2010
Retail offering
Figure 34: Euronics international, sales mix by purchase volume, 2009
e-commerce
Figure 35: Euronics: European members and fascia, by country of operation, 2011
EXPERT INTERNATIONAL
Strategic evaluation
History
Financial performance
Figure 36: Expert: Estimated European retail sales by Country, 2010
Store portfolio
Figure 37: Expert: European store numbers, by country, 2009-11
Retail offering
e-commerce and home shopping
Figure 38: Expert International, online shopping availability, 2011
MEDIA MARKT/SATURN
Figure 39: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
Figure 40: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
Strategic evaluation
Recent history
Financial performance
Figure 41: Media Markt/Saturn: Financial performance, 2006-10
Store portfolio
Figure 42: Media Markt/Saturn: Outlet data, by country, 2006-10
Figure 43: Media Markt/Saturn, description of outlets, 2011
Retail offering
e-commerce and home shopping
Figure 44: Media Markt/Saturn: Websites by country, March 2011
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 45: Europe: Population, by age group, 2005
Figure 46: Europe: Population, by age group, 2010
Figure 47: Europe: Population, by age group, 2015
Figure 48: Europe: Population, by age group, 2020
GDP
Figure 49: Europe: GDP (in current prices), 2001-10
Figure 50: Europe: GDP Growth rates (in constant prices), 2001-10
Consumer spending
Figure 51: Europe: Consumer spending (in current prices), 2001-10
Figure 52: Europe: Consumer spending growth rates (in constant prices), 2001-10
Consumer prices
Figure 53: Europe: Consumer prices, 2001-Q1 2011
Unemployment
Figure 54: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 55: Europe: Interest rates, 2004-Q1 2011
Consumer confidence
Figure 56: Europe: Consumer confidence, Feb 2010-Mar 2011
APPENDIX – CONSUMER ATTITUDES
Germany
Figure 57: Trends in agreement with selected lifestyle statements, Germany, 2006-10
Figure 58: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 59: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 60: Agreement with selected lifestyle statements, by demographics, Germany, 2010