Travel and Tourism - Malaysia - May 2011

MALAYSIA
INTRODUCTION
DATA SOURCES
BACKGROUND
 HISTORY
 GEOGRAPHY
ATTRACTIONS
 PENINSULAR MALAYSIA
Kuala Lumpur
Malacca
 EAST MALAYSIA
 NICHE TOURISM
TOURISM AND THE ECONOMY
Figure 1: International tourism receipts, 2005-09
ARRIVALS
 INTERNATIONAL
Figure 2: International visitor arrivals, 2000-10
Figure 3: Top ten source markets for international visitor arrivals, January 2010-11
Figure 4: International tourist arrivals, by region, 2005-09
Figure 5: Arrivals from top ten source markets, by country of residence, 2006-11*
 DOMESTIC
Figure 5: Domestic travel, 2008-09
MARKET CHARACTERISTICS
 INTERNATIONAL
Purpose of visit
Figure 6: International visitor arrivals, by purpose of visit, 2005-08*
Figure 7: MM2H programme participants, 2006-10*
Seasonality
Figure 8: International visitor arrivals by month, 2009-10
Length of stay
Figure 9: Length of stay, 2006-10
 DOMESTIC
TRANSPORT
Figure 10: Peninsular Malaysia arrivals by mode of transportation, 2005-08*
 AIR
Figure 11: Passenger movements* by main airports, 2007-09
Figure 12: Top ten airlines at KLIA for international passengers*, 2009
 ROAD
 RAIL
 SEA
Figure 13: Cruise passenger arrivals to Malaysia, 2005-08*
ACCOMMODATION
Figure 14: Hotel and room supply, 2006-10
Figure 15: Hotels and room supply by state, 2008-09
 NEW CONSTRUCTION
TOURISM NEWS
 ORGANISATION OF TOURISM
 MARKETING
 TOURISM DEVELOPMENT STRATEGY AND GOALS
WHAT NEXT?
 CONTINUED GROWTH IN ARRIVALS
 MAIN COMPETITIVE ADVANTAGES ARE PRICE AND PRODUCT DIVERSITY
 TOURISM PRODUCT DEVELOPMENT
 INCREASING AWARENESS
 GROWTH MARKETS