Wildlife Tourism - International - June 2008

INTRODUCTION
DATA SOURCES
OVERVIEW
Figure 1: The wildlife tourism product, 2008
 WILDLIFE TOURISM HABITS
 THE GLOBAL PICTURE
Figure 2: Range and spread of wildlife holidays offered by responsibletravel.com, 2008
 DEVELOPMENT
WILDLIFE TOURISM CHARACTERISTICS
 INTERNATIONAL VERSUS DOMESTIC
 PURPOSE OF VISIT
 AGE AND GENDER
 LOW VOLUME, HIGH YIELD
 SEASONALITY
 AVERAGE LENGTH OF STAY
 WILDLIFE TOURISTS
 THE INTERNATIONAL ECOTOURISM SOCIETY
 KEY FACTORS MOTIVATING GROWTH
SUB-SECTORS TO WATCH
 BIRD WATCHING
Industry insight
British Bird Fair
Naturetrek
 WHALE WATCHING
Industry insight
 TRENDS IN THE SECTOR
Wildlife cruising
 DEMAND
 EMERGING DESTINATIONS
Madagascar
Finland
Product snapshot: Malaysia
RESPONSIBLE WILDLIFE TOURISM
 WILDLIFE TOURISM POLICY
 MANAGEMENT OF WILDLIFE WATCHING
 MARKETING WILDLIFE TOURISM
Product snapshot: Canada
CASE STUDIES BY COUNTRY
 AFRICA
Figure 3: Visitors to national parks, 2007
Figure 4: Top ten generating markets, 2007
Industry insight
 AUSTRALIA
Figure 5: Top five markets for wildlife tourism, 2006
 THE GALAPAGOS ISLANDS
Figure 6: International arrivals from key markets to Ecuador & the Galapagos Islands, 2004-06
 INDIA
Figure 7: Tourist arrivals from ten leading origin markets, 2006
 THE POLAR REGIONS
The Antarctic
Figure 8: Tourism landings in Antarctica, 1992-2007
Figure 9: Sea, air and landed arrivals in Antarctica by nationality of leading markets, 2006-07
The Arctic
Industry insight
WILDLIFE TOUR OPERATORS
 DISCOVERY INITIATIVES
Figure 10: Top five best selling UK-based wildlife specialist tour operators, 2007
 NATURETREK
Figure 11: Spread of bookings by continent and by top five best sellers, Naturetrek, 2006
 PEREGRINE ADVENTURES (SEE ALSO POLAR TOURISM)
 REEF AND RAINFOREST TOURS
 SAGA HOLIDAYS
 WILDLIFE WORLDWIDE
 WINDOWS ON THE WILD
WHAT NEXT?