Indian Foods - UK - January 2007

ISSUES IN THE MARKET
Key themes
Definitions
INSIGHTS AND OPPORTUNITIES
Health benefits of Indian food
Indian food – your flexible meal
A helping hand in home cooking
Become a curry king/queen
FAST FORWARD TRENDS
Trend 1: Back to my roots – “Authenticity”
General observations
Market touchpoints/implications
Trend 2: Death of Geography
General observations
Market touchpoints/implications
Fast forward – an explanation
MARKET IN BRIEF
Indian food market shows signs of maturity
Need to increase consumption frequency
Emphasising the flexibility of Indian food
INTERNAL MARKET ENVIRONMENT
Food is much more than fuel
Broadening tastes
Figure 1: Agreement with selected lifestyle statements about food, 2002-06
The takeaway treat
Figure 2: Consumption of takeaway meals, 2004 and 2006
Restaurants hold ground
Figure 3: Consumption of meals in restaurants, 2004 and 2006
Home cooking resurgence
The healthy way
Changing perceptions
BROADER MARKET ENVIRONMENT
The grey pound
Figure 4: Trends and projections in UK population (‘000s), by age group, 2001-11
The rise of single personone-person households
Figure 5: UK one-person households, 2000-10
The British Mix
Figure 6: Non-white population in the UK, by ethnic group, April 2001
Time-poor
Ethical issues
COMPETITIVE CONTEXT
Indian out of home
Figure 7: The UK eating out market, by segment, 2001-06
Figure 8: UK retail value sales of international cuisines, 2001-05
The success of Italian
The taste of Chinese
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Regionality
Lighter meal: a healthier option
Naturalness and organic
Snacking and sharing
Crossover
Global innovations
Figure 9: Global launches of Indian dishes, Jan 2005-Oct 2006
MARKET VALUE AND FORECAST
Facing maturity
Figure 10: UK retail value sales of Indian foods, 2001-06
Innovation winning through
Creating new opportunities
The health factor
Figure 11: UK retail sales of Indian foods, by segment, 2002, 2004 and 2006
A natural and functional future
Future growth potential
Figure 12: Forecast of the Indian foods market, by segment, 2001-11
Factors used in the forecast
SEGMENT PERFORMANCE
The ready meal revolution
Figure 13: UK retail sales of Indian ready meals, 2001-06
The return of the cook
Figure 14: UK retail value sales of Indian ready meals, by format, 2002, 2004 and 2006
The frozen opportunity
Figure 15: UK retail sales of Indian ready meals, by format, 2002, 2004 and 2006
A helping hand
Figure 16: UK retail sales of Indian cooking aids, 2001-06
Flexible meal options
Cooking sauces show growth
Figure 17: UK retail value sales of cooking aids, by sector, 2002, 2004 and 2006
Eating in – the new eating out
Figure 18: UK retail sales of accompaniments, 2001-06
Naan bread and poppadums have wider uses
Figure 19: UK retail value sales of accompaniments, by product, 2002, 2004 and 2006
MARKET SHARE
Grocery multiples fight for share
Figure 20: Market shares in the Indian chilled ready meals market, 2002, 2004 and 2006
Tesco’s market
Sainsbury’s customers try something new today
Asda attitude
Restaurant inspired at M&S and Waitrose
Fear for frozen
Figure 21: Market shares in the Indian frozen ready meals, 2002, 2004 and 2006
Acknowledged experts
Figure 22: Manufacturers' share in Indian foods, 2002, 2004 and 2006
COMPANIES AND PRODUCTS
RHM
Patak’s Foods Ltd
Birds Eye
Unilever
Heinz
Kerry Foods
Masterfoods
McCormick (UK) Ltd
Premier Foods
RH Amar & Company Ltd
S&A Foods Ltd
BRAND COMMUNICATION
Advertising spend growing
Figure 23: Advertising spend, by medium, 2001-06
RHM dominates
Figure 24: Top companies, by advertising spend, 2001-06
TV battleground
Figure 25: TV advertising spend, by company, 2001-06
CHANNELS TO MARKET
Multiples dominant
Figure 26: UK retail distribution of Indian foods, 2002, 2004 and 2006
The growth of the grey area
Consolidation of the suppliers
Possible rationalisation
Overseas dependency
THE CONSUMER – FREQUENCY OF USE
Ready meals become an occasional meal option
Figure 27: Usage of ready meals, 2002, 2004 and 2006
Confident cooks cheat less
Figure 28: Usage of cooking sauces, 2002, 2004 and 2006
Indian cooking sauces maintain popularity
Figure 29: Types of dishes cooking sauces used for, 2002, 2004 and 2006
CONSUMER – ATTITUDES AND MOTIVATIONS
Home the new curry house
Figure 30: Consumption of Indian food, October 2006
Figure 31: Propensity to eat Indian food over the last six months, by social grade, October 2006
Regular part of repertoire
Figure 32: Consumption frequency of Indian food, October 2006
Everyday opportunity
Figure 33: Attitudes towards Indian foods, October 2006
Control is key
Figure 34: Cross-analysis of Indian food consumption and attitudes towards Indian food, October 2006
Target the takeaway
Figure 35: Cross-analysis of Indian food consumption and frequency of consumption, October 2006
Home cooking breaks down barriers
Figure 36: Cross-analysis of consumption frequency of Indian foods and attitudes towards Indian food, October 2006
THE CONSUMER – FURTHER INSIGHT
Indian food consumer typologies
Figure 37: Consumer typologies for Indian food, October 2006
Staying close to home
Figure 38: Cluster group, by where Indian food has been eaten, October 2006
Increasing consumption frequency
Figure 39: Cluster group, by how often Indian food eaten, October 2006
Adventurers (14% of sample)
Bit too Hot (60% of sample)
Authentic Cuisiners (11% of sample)
Not Interested (15% of sample)
APPENDIX
Consumer research
ACORN
Advertising data
Abbreviations
Broader Market Environment
Figure 40: Trends and projections in UK population (‘000s), by age group, 2001, 2006 and 2011
Figure 41: UK households and one-person households, 2000-10
Figure 42: Population of the UK, by ethnic group, April 2001
Figure 43: Working population, by gender, 2001-11
Internal Market Environment
Figure 44: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
Figure 45: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
The Consumer – Frequency of Use
Figure 46: Usage of cooking sauces (excluding pasta sauces) in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
Consumer – Attitudes and Motivations: Detailed Demographics
Figure 47: Consumption of Indian food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and detailed lifestage groups, October 2006
Figure 48: Consumption of Indian food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
Figure 49: Consumption frequency of Indian food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
Figure 50: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
Figure 51: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
Figure 52: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
The Consumer – Further Insight
Figure 53: Cluster group, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, October 2006
Figure 54: Cluster group, by attitudes towards Indian food, October 2006