Inbound Tourism - UK - June 2006

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
GMI
US
Spain
Italy
Germany
France
 ABBREVIATIONS
PREMIER INSIGHT
Value for money
A taste of Britain
A screen and pleasant land
SUMMARY OF KEY REPORT FINDINGS
Foreign tourists undeterred by terrorism
Scenery, heritage and culture entice visitors
Low-cost airlines supply growth
But UK still over-reliant on America
…and expense an inhibiting factor
Further promotion required to dispel out of date perceptions
The future
MARKET FACTORS
Terrorism and tourism
Foot-and-mouth and bird flu
2012 Olympics: raising the profile of London
Strength of the pound hindering inbound market
Figure 1: Annual average spot exchange rates for Sterling against the Australian dollar, euro and US Dollar, 2001-05
Rising oil prices
Figure 2: Crude oil prices, 2001-05
Internet
Figure 3: Internet penetration of top ten source markets to UK, 2004/05
Low-cost airlines open up source markets
 TOTAL INBOUND MARKET BY PURPOSE OF VISIT
Number of visits
Figure 4: Overseas residents holiday visits in the UK by purpose, 2001-05
Figure 5: Overseas residents holiday visits in the UK by purpose, 2005
Expenditure
Figure 6: Overseas residents holiday spending in the UK by purpose of visit, 2001-05
Figure 7: Overseas residents’ holiday visits in the UK by purpose, 2005
MARKET SIZE AND TRENDS
Long term trend
Figure 8: Inbound holiday visits and expenditure, 1995-2005
Holiday arrivals on the increase but length of stay declining
Figure 9: Overseas residents holiday visits, number of nights and average length of stay in the UK, 2001-06
Expenditure up, but average spend down
Figure 10: Overseas residents holiday spending in current and constant terms, 2001-06
Independent sector dominant
Figure 11: Overseas residents’ holiday visits in the UK by inclusive tours and independent visits, 2001-06
Figure 12: Overseas residents’ holiday spend in the UK by inclusive tours and independent visits, 2001-06
Short versus long breaks
Figure 13: Short breaks versus longer-staying holidaymaker visits, 2001-05
Figure 14: Short breaks versus longer-staying holidaymaker expenditure, 2001-05
UK regional visits
Figure 15: Number of UK regional visits by inbound holidaymaker, 2004
Figure 16: UK regional visits by inbound holidaymaker, 2004
Seasonality
Figure 17: Month of holiday visit by region, 2004
MARKET SEGMENTATION
Visits and spend by source region
Figure 18: Overseas residents’ holiday visits in the UK by region of origin, 2001-05
Figure 19: Overseas residents’ holiday spend in the UK by region of origin, 2001-05
Top ten source markets
Figure 20: Top ten source markets by holiday visits, 2001-04
Figure 21: Spend of top ten source markets by holiday visits, 2001-04
Emerging markets
First arrivals from China in 2005
Mode of transport
Figure 22: Overseas residents holiday visits in the UK by mode of transport, 2001-05
Figure 23: Overseas residents’ holiday visits in the UK by mode of transport, 2005
Air travel
Figure 24: All foreign arrivals by airlines used, 2005
Non-air travel
Figure 25: All foreign arrivals, non-air 2005
France
Figure 26: The French incoming market excluding air by transport and source, 2005
Germany
Figure 27: The German incoming market excluding air by transport and source, 2005
The Netherlands
Figure 28: The Dutch incoming market excluding air by transport and source, 2005
Belgium
Figure 29: The Belgian incoming market excluding air by transport and source, 2005
 MAIN REGIONAL DESTINATIONS
Figure 30: Most popular destinations for foreign arrivals, 2005
THE SUPPLY STRUCTURE
UKinbound
 INCOMING TOUR OPERATORS
 TRANSPORT PROVIDERS
British Airways
easyJet
Eurostar
Ryanair
THE CONSUMER
 ATTITUDES TOWARDS THE UK AS A DESTINATION
Heritage
Figure 31: Attitudes towards British Heritage by incoming market, May 2006
Britain as a cultural destination
Figure 32: Attitudes towards British culture by incoming market, May 2006
Scenic Britain
Figure 33: Attitudes towards British scenery by incoming market, May 2006
Box Office Britain
Figure 34: Attitudes towards film and TV images of the UK by incoming market, May 2006
The ‘Four Nations’
Figure 35: Attitudes towards multi-destinational trips by incoming market, May 2006
Do you speak English?
Figure 36: Attitudes towards the English language by incoming market, May 2006
Swinging London or Sleepy Britain?
Figure 37: Attitudes towards British nightlife by incoming market, May 2006
Rip off Britain
Figure 38: Attitudes towards the cost of visiting Britain by incoming market, May 2006
Les Ros Bifs
Figure 39: Attitudes towards British food and catering by incoming market, May 2006
The UK and terrorism
Figure 40: Attitudes towards terrorism by incoming market, May 2006
THE CONSUMER: DETAILED DEMOGRAPHICS
Heritage
Figure 41: American, Spanish, Italian, German and French attitudes towards British heritage by gender, age, economic group and profession, May 2006
Britain as a cultural destination
Figure 42: American, Spanish, Italian, German and French attitudes towards British culture by gender, age, economic group and profession, May 2006
Scenic Britain
Figure 43: American, Spanish, Italian, German and French attitudes towards British scenery by gender, age, economic group and profession, May 2006
Box Office Britain
Figure 44: American, Spanish, Italian, German and French attitudes towards film and TV images of Britain by gender, age, economic group and profession, May 2006
The ‘Four Nations’
Figure 45: American, Spanish, Italian, German and French attitudes towards multi-destinational trips by gender, age, economic group and profession, May 2006
Do you speak English?
Figure 46: American, Spanish, Italian, German and French attitudes towards the English language by gender, age, economic group and profession, May 2006
Swinging London or Sleepy Britain?
Figure 47: American, Spanish, Italian, German and French attitudes towards British nightlife by gender, age, economic group and profession, May 2006
Rip off Britain
Figure 48: American, Spanish, Italian, German and French attitudes towards the price of holidays in Britain by gender, age, economic group and profession, May 2006
Les Ros Bifs
Figure 49: American, Spanish, Italian, German and French attitudes towards British food & catering by gender, age, economic group and profession, May 2006
The UK and terrorism
Figure 50: American, Spanish, Italian, German and French attitudes towards terrorism by gender, age, economic group and profession, May 2006
HOW TO TARGET THE AMERICANS, SPANISH, ITALIANS, GERMANS AND THE FRENCH
Figure 51: How the scoring system works, May 2006
Figure 52: Grouped score ratings of attitudes towards the UK, May 2006
 USA
Figure 53: US scoring on attitudinal response, May 2006
 SPAIN
Figure 54: Spanish scoring on attitudinal responses, May 2006
 ITALY
Figure 55: Italian scoring on attitudinal responses, May 2006
 GERMANY
Figure 56: German scoring on attitudinal responses, May 2006
 FRANCE
Figure 57: French scoring on attitudinal responses, May 2006
THE FUTURE
Not so bright
British Tourism Week
Greater Government support
The 2012 Olympics
Expanding hotel stock
FORECAST
Figure 58: Forecast of inbound tourism to the UK, 2006-11
Factors used in the forecast