Asian American Lifestyles - US - April 2005

INTRODUCTION AND ABBREVIATIONS
Introduction
Other Relevant Reports
Definition
Abbreviations & Terms
Abbreviations
Terms
EXECUTIVE SUMMARY
The Asian population is relatively small
Chinese are the largest Asian sub-group
Japanese are most acculturated
Asians are more likely to live in the West
Asians in the U.S. have the highest educational attainment
Most Asians live in family households
Computers and the Internet are popular among Asians
All technologies do not have the same appeal
Opinions About Automotive Issues Differ
Good Quality Is More Important to Asians
Asians Are Health Conscious
Asians Are Concerned about the Environment
NATIONALITY AND ANCESTRY SEGMENTS
Introduction
U.S. population by race/Hispanic origin
Figure 1: Population by race and Hispanic origin, 2000-2010
Nationality and Ancestry Groups
Asians by nationality/ancestry group
Figure 2: U.S. Asians by detailed nationality or ancestry group, 2000
Asians by nationality/ancestry group by age
Figure 3: Age distribution and median age of Asians by detailed nationality or ancestry group, 2000
Asians by nativity/citizenship status
Figure 4: Nativity and citizenship status of Asians by detailed nationality or ancestry group, 2000
Figure 5: Foreign-born Asians by year of entry into the U.S. and detailed nationality or ancestry group, 2000
Acculturation, education, labor participation, income and homeownership
Asians by language spoke at home
Figure 6: Language spoken at home and English-speaking ability of Asians by detailed nationality or ancestry group, 2000
Asians by educational attainment
Figure 7: Educational attainment of Asians by detailed nationality or ancestry group, 2000*
Asians by labor force participation
Figure 8: Labor force participation of Asians by gender and detailed nationality or ancestry group, 2000*
Asians by occupation
Figure 9: Occupation of Asians by detailed nationality or ancestry group, 2000
Median income of Asians
Figure 10: Median family income of Asians by detailed nationality or ancestry group, 2000
Homeownership rates of Asians
Figure 11: Homeownership/rental rates of Asians by detailed nationality or ancestry group, 2000
Summary
DEMOGRAPHICS OF THE ASIAN POPULATION
Population by race/ethnicity
Figure 12: U.S. population and Asian population by age, 2005
Figure 13: Age distribution of race/Hispanic origin segments of the population, 2005
Figure 14: Graph: Asian population by age, 2005
Asian households
By age of householder
Figure 15: Asian households by age of householder, 2004
Figure 16: Graph: Asian households by age of householder, 2004
By region
Figure 17: Regional populations by race and Hispanic origin, 2004
Figure 18: Distribution of regional populations by race and Hispanic origin, 2004
By metropolitan status
Figure 19: Asian households by metropolitan status, 2004
By educational attainment
Figure 20: Educational attainment of Asians, 2004
By household type
Figure 21: Asian households by type, 2004
By presence of children
Figure 22: Asian households by presence of children, 2004
By size of household
Figure 23: Asian households by size of household, 2004
Asian household income
Figure 24: Median income of Asian households, 1993-2003
Figure 25: Income distribution of Asian households, 2003
Homeownership rates
Figure 26: Asian households by homeownership rate, 2004
Summary
COMPUTING AND THE INTERNET
Computer ownership and usage
Figure 27: Use or ownership of personal computers, January-September 2004
Home networking
Figure 28: Home computing network, January-September 2004
Computer peripheral ownership
Figure 29: Ownership of computer peripherals, January-September 2004
Usage of Internet, email and similar
Figure 30: Use of online services, January-September 2004
Figure 31: Internet access locations, January-September 2004
Internet connectivity
Figure 32: Method for accessing the Internet, January-September 2004
Online activity, sites visited
Figure 33: Online activities, January-September 2004
Attitudes to and use of Internet
Figure 34: Attitudes and opinions about the Internet, January-September 2004
Figure 35: Opinions about shopping and the Internet, January-September 2004
Summary
HOME ELECTRONICS
Overview
Figure 36: Visual media equipment and services, January-September 2004
Ownership of home electronics
TV
Figure 37: Number of televisions owned, January-September 2004
Cameras, camcorders
Figure 38: Ownership of still and video cameras, January-September 2004
Audio equipment
Figure 39: Ownership of audio equipment, January-September 2004
Phones, pagers, PDAs, and games hardware
Figure 40: Ownership of other electronics, January-September 2004
Figure 41: Cellular phone services, January-September 2004
Attitudes and use of home electronics
Figure 42: Attitudes and opinions about electronics, January-September 2004
Summary
AUTOMOTIVE
Vehicle ownership
Overview
Figure 43: Vehicle ownership, January-September 2004
Number of vehicles owned
Figure 44: Number of vehicles owned, January-September 2004
Types of vehicles owned
Figure 45: Type of vehicle currently owned, January-September 2004
Foreign vs. domestic vehicle ownership
Figure 46: Type of vehicle currently owned by domestic or foreign manufacturer, January-September 2004
Vehicle purchase intentions
Overview
Figure 47: Intent to purchase new or used vehicle, January-September 2004
Intent to purchase foreign vs. domestic vehicle
Figure 48: Intent to purchase domestic or foreign vehicle, January-September 2004
Attitudes to vehicles
Figure 49: Attitudes about automobiles, January-September 2004
Summary
OTHER ACTIVITIES AND ATTITUDES
Shopping
Figure 50: General attitudes about shopping and purchase decisions January-September 2004
Fashion and apparel
Figure 51: Attitudes about apparel shopping, January-September 2004
Figure 52: Attitudes about fashion and personal style, January-September 2004
Diet and Nutrition
Figure 53: Attitudes about diet and nutrition, January-September 2004
Recreation and Leisure
Figure 54: Participation in sports and fitness activities, January-September 2004
Figure 55: Participation in leisure activities/hobbies, January-September 2004
The Environment
Figure 56: Attitudes about environmental issues, January-September 2004
VOICE OF THE ASIAN AMERICAN CONSUMER
Attitudes toward being Asian American
Overview
Unique elements of sub-Asian ethnicities
Impact and characteristics of generations
Most important aspects of individual sub-Asian ethnicities
Daily Asian American life
Overview
Differences in conducting business
Perception of the family
Reasons for immigrating
Shopping habits and preferences
Overview
Food and Drink
Personal care products
Electronics & appliances
Major purchases
APPENDIX: LOCALITY OF ASIAN AMERICANS
Figure 57: Share of Asian population, by U.S. metropolitan areas with 100K+ Asian Americans, 2000 Census
Figure 58: Average neighborhood exposure of Asian Americans, by race/ethnicity, 2000 Census
Figure 59: Share of Asian Americans, by state, 2000 Census