Mobile Phones - Ireland - April 2005

INTRODUCTION AND ABBREVIATIONS
- Telecommunications Retailing – UK, Retail Intelligence, May 2004
Definitions
Geographical, national and regional definitions
Conversion factors
BMRB Target Group Index sample sizes
 ABBREVIATIONS
EXECUTIVE SUMMARY
 BUOYANT MARKET GROWTH
 PRE-PAID SERVICES LEADING THE WAY
 DEPENDENCE ON YOUTHFUL CONSUMERS
 TECHNOLOGY DRIVING THE MARKET FORWARD
 FUTURE PROFITABILITY DETERMINED BY DATA
 AN EFFECTIVE DUOPOLY IN ROI?
 DISTRIBUTION CHANNELS EVOLVING
 HEALTH CONCERNS IGNORED
 WILL REVENUE FROM VOICE CHANNELS FALL IN THE FUTURE?
MARKET DRIVERS
 ECONOMIC PERFORMANCE
Republic of Ireland
GDP
Figure 1: GDP at current and constant market prices, RoI, 1996-2004
Disposable income, personal consumption and national savings
Figure 2: Economic indicators, RoI, 1996-2004
Outlook
Northern Ireland
GDP
Figure 3: Economic indicators, Northern Ireland and United Kingdom, 1996-2004
Consumer expenditure
Outlook
 POPULATION
Figure 4: Trends and projections in the RoI population, by age group, 1999, 2004 and 2009
Figure 5: Percentage changes in population in RoI, by demographics, 1999-2004 and 2004-09
Figure 6: Trends and projections in the NI population, by age group, 1999, 2004 and 2009
Figure 7: Percentage changes in population in NI by demographic, 1999-2004 and 2004-09
 EMPLOYMENT
Figure 8: Trends in the labour force, RoI and NI, 1999-2004
Figure 9: European unemployment rates, 3rd Quarter, 2004
 SOCIO-ECONOMIC BREAKDOWN
Figure 10: Socio-economic breakdown of the population, RoI, 1998, 2001 and 2003
Figure 11: Socio-economic breakdown of the population, NI, 1998, 2001 and 2003
 EUROPEAN MOBILE PHONE SUBSCRIPTION RATES
Figure 12: Number of mobile phone subscriptions, and cost of calls, EU, UK and Ireland, 1998, 2002/03
 INDUSTRY REGULATION
European Commission endorses ComReg’s call for competition
Mobile Number Portability
Virtual mobile operators
 INFORMATION IRELAND?
Figure 13: Ownership of bank accounts, NI and RoI, 2001 and 2004
 HEALTH CONCERNS
 THEFT AND INSURANCE
MARKET SIZE
Figure 14: Annual mobile phone expenditure, RoI and NI, 2000-04
MARKET SEGMENTATION
 TYPES OF USER
Business mobile phone users
Figure 15: Business mobile phone sector value, NI and RoI, 2000-04
Personal mobile phone users
Figure 16: Personal mobile phone sector value, NI and RoI, 2000-04
The youth sector
Emergency and off-peak mobile users
Technically savvy mobile users
 PRE-PAID MOBILE PHONES
Figure 17: Expenditure on pre-paid mobile phone packages, RoI and NI, 2000-04
 MONTHLY SUBSCRIPTIONS
Figure 18: Annual value of monthly subscriptions, NI and RoI, 2000-04
Figure 19: Percentage of pre-paid vs post-paid mobile phone packages ownership in SMEs, RoI, 2001-04
 DATA
Text messaging
Figure 20: Number of text messages sent, RoI and NI, 2000-05
SUPPLY STRUCTURE
 ANCILLARY SERVICES
 MOBILE PHONE NETWORK MARKET SHARE IN ROI
Figure 21: Mobile phone network operators share of retail revenue, RoI, 2004
 MOBILE PHONE NETWORK MARKET SHARE IN THE UK
Figure 22: Mobile phone network operators share of retail revenue, UK, 2004
 ROI OPERATING ENVIRONMENT
Network overcharging
Imminent arrival of MVNOs
 REPUBLIC OF IRELAND MOBILE NETWORK OPERATORS
Vodafone
O2
Meteor
 NORTHERN IRELAND/UK MOBILE NETWORK OPERATORS
Vodafone
Orange
O2
T-Mobile
3
DISTRIBUTION
Figure 23: Number of mobile phone retailers by outlet, RoI and NI, 2002-03
 SPECIALIST MULTIPLES
 MNO RETAIL ARMS
 OTHER STORES
 ONLINE RETAILING
 PRE-PAID CALL CREDIT
MARKETING AND MEDIA
TECHNOLOGY
 G AND 2.5G NETWORK COVERAGE
Inadvertent cross-border roaming
Improved RoI coverage
 G TECHNOLOGY AND NETWORK COVERAGE
THE CONSUMER
 HOUSEHOLD OWNERSHIP OF MOBILE PHONES
Figure 26: Percentage of households with at least one mobile phone, NI and RoI, 2004
 PERSONAL OWNERSHIP OF MOBILE PHONES
Figure 27: People who personally own a mobile phone, NI and RoI, 2004
 EXPENDITURE
Figure 30: Amount spent per month on mobile phone services, RoI, 2004
Figure 31: Amount spent per month on mobile phone services, NI, 2004
 DURATION OF CONNECTION
 PERSONAL OR BUSINESS USE
 USAGE OF MOBILE PHONE FEATURES
Figure 36: Features that mobile phone users have and use, RoI, 2004
Figure 37: Additional features that mobile phone users have and use, NI, 2004
THE FUTURE
 PRE-PAID GROWTH TO DECELERATE
 FALLING VOICE REVENUES
 ARE IRISH CONSUMERS READY FOR 3G?
 MVNOS
 ALL-IRELAND TARIFFS
FORECAST
Figure 38: Forecast of mobile phone expenditure, at current prices, RoI, 2004-09
Figure 39: Forecast of mobile phone expenditure, at current prices, NI, 2004-09