Hispanic Entertainment and Leisure - US - January 2004

INTRODUCTION & ABBREVIATIONS
INTRODUCTION
OTHER RELEVANT REPORTS
DEFINITION
ABBREVIATIONS & TERMS
Terms
Abbreviations
EXECUTIVE SUMMARY
HISPANICS ARE NOW THE LARGEST MINORITY GROUP IN THE U.S.
U.S. HISPANICS ARE A DIVERSE GROUP
ACCULTURATION HAS A LARGE INFLUENCE ON PURCHASES
SPANISH-LANGUAGE MARKETING NEEDED TO REACH HISPANICS
HISPANICS ARE MORE LIKELY TO PURSUE SPORTS AND FITNESS ACTIVITIES
WALKING IS THE MOST POPULAR EXERCISE
MUSIC AND MOVIES ARE POPULAR LEISURE ACTIVITIES
HISPANICS ARE MORE LIKELY TO TAKE INTERNATIONAL TRIPS
HISPANICS ARE ADOPTING SOME NEW TECHNOLOGIES
HISPANICS WATCH NEWS AND MOVIES MORE THAN OTHER TYPES OF TELEVISION SHOWS
THE HISPANIC POPULATION
INTRODUCTION
GROWTH OF THE HISPANIC POPULATION
Figure 1: U.S. population by Hispanic origin, 1990-2002
Graph 1: Population by age and Hispanic origin, 2002
DIVERSITY WITHIN THE HISPANIC POPULATION
MANY HISPANICS ARE IMMIGRANTS
Graph 2: Median household income, by Hispanic origin, 2001
DIFFERENCES IN REGIONAL HISPANIC POPULATIONS
HISPANICS HAVE LARGER THAN AVERAGE HOUSEHOLDS
Graph 3: Household size, by Hispanic origin, 2002
ACCULTURATION
SPORTS, HOBBIES, AND TRAVEL
SPORTS AND FITNESS ACTIVITIES
Figure 2: Participation in sports and fitness activities, by Hispanic origin, 2002
Graph 4: Participation in selected sports and fitness activities by Hispanic origin, 2002
Figure 3: Participation in sports and fitness activities by Hispanics, by nativity, 2002
Figure 4: Participation in sports and fitness activities by Hispanics, by language spoken at home, 2002
Figure 5: Participation in sports and fitness activities by Hispanics, by heritage, 2002
Figure 6: Participation in sports and fitness activities by Hispanics, by age, 2002
Figure 7: Participation in sports and fitness activities by Hispanics, by gender, 2002
Figure 8: Participation in sports and fitness activities by Hispanics, by household income, 2002
HOBBIES AND LEISURE ACTIVITIES
Figure 9: Participation in leisure activities and hobbies, by Hispanic origin, 2002
Graph 5: Participation in selected leisure activities and hobbies by Hispanic origin, 2002
Figure 10: Participation in leisure activities and hobbies by Hispanics, by nativity, 2002
Figure 11: Participation in leisure activities and hobbies by Hispanics, by language spoken at home, 2002
Figure 12: Participation in leisure activities and hobbies by Hispanics, by heritage, 2002
Figure 13: Participation in leisure activities and hobbies by Hispanics, by age, 2002
Figure 14: Participation in leisure activities and hobbies by Hispanics, by gender, 2002
Figure 15: Participation in leisure activities and hobbies, by household income, 2002
DOMESTIC AND FOREIGN TRAVEL AND CRUISE SHIP VACATIONS
Figure 16: Domestic and foreign travel and cruise vacations taken, by Hispanic origin, 2002
Graph 6: Domestic and foreign travel and cruise vacations taken by Hispanic origin, 2002
Figure 17: Domestic and foreign travel and cruise vacations taken by Hispanics, by nativity, 2002
Figure 18: Domestic and foreign travel and cruise vacations taken by Hispanics, by language spoken at home, 2002
Figure 19: Domestic and foreign travel and cruise vacations taken by Hispanics, by heritage, 2002
Figure 20: Domestic and foreign travel and cruise vacations taken by Hispanics, by age, 2002
Figure 21: Domestic and foreign travel and cruise vacations taken by Hispanics, by gender, 2002
Figure 22: Domestic and foreign travel and cruise vacations taken, by household income, 2002
Figure 23: Foreign travel destinations, by Hispanic origin, 2002
Graph 7: Foreign travel destinations by Hispanic origin, 2002
Figure 24: Foreign travel destinations of Hispanics, by nativity, 2002
Figure 25: Foreign travel destinations of Hispanics, by language spoken at home, 2002
Figure 26: Foreign travel destinations of Hispanics, by heritage, 2002
Figure 27: Foreign travel destinations of Hispanics, by age, 2002
Figure 28: Foreign travel destinations of Hispanics, by gender, 2002
Figure 29: Foreign travel destinations of household income, 2002
ELECTRONICS
TELEVISIONS, VCRS, AND DVD PLAYERS
Figure 30: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes, by Hispanic origin, 2002
Graph 8: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanic origin, 2002
Figure 31: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by nativity, 2002
Figure 32: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by language spoken at home, 2002
Figure 33: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by heritage, 2002
Figure 34: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by age of householder, 2002
Figure 35: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by presence of children, 2002
Figure 36: Ownership of TVs, VCRs, DVD players, cable TV, and satellite dishes by Hispanics, by household income, 2002
TYPES OF TELEVISION SHOWS WATCHED
Figure 37: Types of television shows watched, by Hispanic origin, 2002
Figure 38: Types of television shows watched by Hispanics, by nativity, 2002
Figure 39: Types of television shows watched by Hispanics, by language spoken at home, 2002
Figure 40: Types of television shows watched by Hispanics, by heritage, 2002
Figure 41: Types of television shows watched by Hispanics, by age, 2002
Figure 42: Types of television shows watched by Hispanics, by gender, 2002
Figure 43: Types of television shows watched, by household income, 2002
OTHER ELECTRONIC EQUIPMENT
Figure 44: Ownership of other electronics, by Hispanic origin, 2002
Graph 9: Ownership of other electronics by Hispanic origin, 2002
Figure 45: Ownership of other electronics by Hispanics, by nativity, 2002
Figure 46: Ownership of other electronics by Hispanics, by language spoken at home, 2002
Figure 47: Ownership of other electronics by Hispanics, by heritage, 2002
Figure 48: Ownership of other electronics by Hispanics, by age, 2002
Figure 49: Ownership of other electronics by Hispanics, by presence of children, 2002
Figure 50: Ownership of other electronics by Hispanics, by household income, 2002