Pest Control and Repellents: Incl Impact of COVID-19 - US - August 2020

OVERVIEW
What you need to know
Key issues covered in this Report
Definition
COVID-19: Market context
Economic and other assumptions
EXECUTIVE SUMMARY 
Top takeaways
Market overview
Figure 1: Total US sales and fan chart forecast of market, at current prices, 2015-25
Figure 2: Total US sales and forecast of pest control products and services, at current prices, 2015-25
Impact of COVID-19 on pest control
Figure 3: Short-, medium- and long-term impact of COVID-19 on pest control, August 2020
Opportunities and Challenges
At-home products and professional services battle for consumers’ pest needs
Figure 4: Pest control and repellent usage, June 2020
Connection to the outdoors drives outdoor pest control
Innovation opportunity knocks on the door of healthy homes
Figure 5: Sanitizing pest control spray
Highlight natural products, and how they’re effective
Figure 6: Ingredients: safety vs reliability, June 2020
Figure 7: Zevo, by P&G
Evolve the ecommerce experience
Figure 8: Purchasing channels, 2018 and 2020, June 2020
THE MARKET – KEY TAKEAWAYS
Demand for pest control flutters forward
Weathering the weather patterns
Pesticides that sanitize
MARKET SIZE AND FORECAST
Sales crawl upward
Figure 9: Total US sales and fan chart forecast of market, at current prices, 2015-25
Figure 10: Total US sales and forecast of pest control products and services, at current prices, 2015-25
Influential macroeconomic factors
Additional market considerations
Figure 11: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on July 31, 2020)
Impact of COVID-19 on pest control
Figure 12: Short-, medium- and long-term impact of COVID-19 on pest control, August 2020
Lockdown
Re-emergence
Recovery
COVID-19: US context
Learnings from the last recession
Pest control is a resilient category
Figure 13: Total retail sales of pest control and repellents, growth rate by segment, at current prices, 2008-12
SEGMENT PERFORMANCE
At-home products take a temporary lead
Figure 14: Total retail sales of pest control and repellents, growth rate by segment, at current prices, 2015-25
MARKET FACTORS 
Climate change stings
Millennials want to be where the people aren’t
Figure 15: Murphy’s Naturals Backyard Bundle
Spreading like the plague…literally
Figure 16: Vector-Borne Diseases in the United States, 2004-18
Figure 17: OFF! Deep Woods protects against top mosquito-borne vector illnesses
Coming soon, to a bug spray near you
Figure 18: CDC and EPA register new repellent ingredient
MARKET OPPORTUNITIES 
Modern pest problems call for modern pest solutions
Figure 19: Examples of emerging pest control technology, 2017-20
Figure 20: Remote drone inspections
Protect and disinfect
COMPANIES AND BRANDS – KEY TAKEAWAYS
COVID-19 brings us back to the great outdoors
Private label gets stung
Click subscribe on pest control
MARKET SHARE
Outdoor products are flying off the shelves
Figure 21: US multi-outlet sales of pest control and repellents, by segment, rolling 52 weeks 2019 and 2020
Big brands fight back against PL competitors
Figure 22: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2019 and 2020
COMPETITIVE STRATEGIES
Subscription boxes are buzzworthy 
Partnerships take pest control from “ew” to “ooh”
Figure 23: Pest control brand collaborations
THE CONSUMER – KEY TAKEAWAYS  
The Tenets of Pest Control
Performance needs proof
COVID-19 prompts ecommerce shift
Expertise is a matter of opinion
UNDERSTANDING PEST CONTROL NEEDS
Small pests are getting squelched
Figure 24: Pest issues, June 2020
Location, location, location
Figure 25: Pest issues, by region, June 2020
There’s no clear winner
Figure 26: Application effectiveness: at-home/DIY vs professional services, June 2020
Figure 27: Application effectiveness: at-home/DIY vs professional services, by region, June 2020
Searching for a forever fix
Figure 28: Effect timing: speed vs duration, June 2020
Figure 29: Combat Max Ant Gel Bait
Performance is queen
Figure 30: Ingredients: safety vs reliability, June 2020
Figure 31: Zevo, by P&G
Natural ingredients play a bigger role for parents
Figure 32: Ingredients: safety vs reliability, by parental status, June 2020
PEST CONTROL AND REPELLENT USAGE 
Pest control is a priority 
Figure 33: Pest control and repellent usage, June 2020
Repellents lose their draw
Figure 34: Pest control and repellent usage, June 2018 and 2020
Young Millennials try DIY
Figure 35: Pest control and repellent usage, by generation, June 2020
OVERVIEW: AT-HOME PEST CONTROL AND REPELLENTS
At-home pest control is all about ease
Figure 36: purchase considerations, by type of pest control, June 2020
With age comes expertise
Figure 37: At-home pest control purchase considerations, by age, June 2020
Buying At-home Pest Control
COVID-19 brought pest control online
Figure 38: Purchasing channels, 2018 and 2020, June 2020
Convenience and selection drive retailer selection
Figure 39: Pest control retailers, June 2020
Pest control by mail
Figure 40: Pest control retailers, by age and parental status, June 2020
Figure 41: Pest control extensions
OVERVIEW: PEST CONTROL SERVICES
Trust the experts
Figure 42: Detailed purchase considerations, by type of pest control – product attributes, June 2020
Familiarity breeds loyalty
Figure 43: Professional pest control and homeownership status, June 2020
Services are ancillary to at-home products
Figure 44: Attitudes toward pest control services, June 2020
ATTITUDES TOWARD PEST CONTROL AND REPELLENTS  
Pest control and tech go hand-in-hand
Figure 45: Attitudes toward pest control and repellents, June 2020
Parents want to feel confident in their decisions
Figure 46: Attitudes toward pest control and repellents, by parental status, June 2020
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Forecast
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
APPENDIX – THE MARKET 
Figure 47: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2018 and 2020
Figure 48: Total US retail sales and forecast of pest control services, at current prices, 2015-25
Figure 49: Total US retail sales of pest control products, by channel, at current prices, 2018 and 2020
Figure 50: US supermarket sales of pest control products, at current prices, 2015-20
Figure 51: US sales of pest control products through other retail channels, at current prices, 2015-20
APPENDIX – COMPANIES AND BRANDS
Figure 52: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2019 and 2020
Figure 53: US multi-outlet sales of outdoor insect/rodent control, by leading companies and brands, rolling 52 weeks 2019 and 2020
Figure 54: US multi-outlet sales of indoor insect/rodent control, by leading companies and brands, 2019-2020
Figure 55: US multi-outlet sales of insect/rodent control device, by leading companies and brands, rolling 52 weeks 2019 and 2020
Figure 56: US multi-outlet sales of multipurpose insect/rodent control, by leading companies and brands, rolling 52 weeks 2019 and 2020
APPENDIX – THE CONSUMER
Figure 57: Purchase considerations, June 2020