Foodservice - Brazil - January 2020

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Challenges
High food prices should impact eating habits
Payment options affect the market, as credit card is a barrier
Health concerns drive consumption choices
Restaurants other than pizzerias and snack bars have the challenge of expanding penetration among Brazilians
Figure 1: Eating out habits – Brazil, November 2019
Brazilians tend to visit the same places and order the same menu items
Opportunities
Healthier versions of popular dishes can boost consumption at home among Baby Boomers
Delivery apps with filters that facilitate specific searches can stand out
Options that streamline ordering and pickup can increase consumption frequency
There is space to invest in pet-friendly restaurants
What we think
MARKET DRIVERS
High food prices should impact eating habits
Figure 2: Brazil’s Extended National Consumer Price Index, eating at home and eating out, monthly variation – November 2018 to November 2019
Beef price surge should affect foodservice
Meat alternatives boom lands in Brazil
Payment options affect the market as credit card is a barrier
Health concerns drive consumption choices
Insecurity may encourage the use of delivery apps
KEY PLAYERS – WHAT YOU NEED TO KNOW
Category invests in plant-based meat alternatives
Fotawa delivery app helps consumers find time for lunch
MARKETING CAMPAIGNS AND ACTIONS
Category invests in plant-based meat alternatives
Figure 3: Rebel Whopper
Méqui 1000 stands out with unique experience and menu items
Figure 4: Mc Home
Ana Maria orders iFood during her TV show
Outback launches series to show its work “behind the scenes”
Figure 5: OutBackstage
CASE STUDIES
Fotawa delivery app helps consumers find time for lunch
Figure 6: Fotawa app
Figure 7: Fotawa app
Figure 8: Fotawa app
Burger King delivers food to drivers stuck in traffic
Figure 9: Eating out and delivery order frequency – Brazil, November 2019
THE CONSUMER – WHAT YOU NEED TO KNOW
Offering free wi-fi can be a differential for restaurants
Apps can create quality seals to appeal to those aged 35+
Credit card is the main barrier to the use of delivery apps
Premium ingredients and a detailed description can attract consumers aged 55+
Adopting sustainable delivery packaging can be the first step
EATING OUT AND DELIVERY ORDER FREQUENCY
Offering free wi-fi can be a differential for restaurants
Figure 10: Eating out and delivery order frequency – Brazil, November 2019
Figure 11: Attitudes and behaviors, by foodservice location – Brazil, November 2019
Options that streamline orders and pickups can increase the consumption frequency
Figure 12: Eating out and delivery order frequency – Brazil, January 2019
Healthier versions of popular dishes can boost consumption at home among Baby Boomers
Figure 13: Eating out and delivery order frequency, by generation – Brazil, November 2019
Figure 14: Eating out habits, by generation – Brazil, November 2019
REASONS TO USE DELIVERY APPS
Delivery apps with filters that facilitate specific searches can stand out
Figure 15: Reasons to use delivery apps – Brazil, November 2019
Figure 16: OpenTable Matchmaker
Unique experiences can encourage men aged 35+ to use delivery apps
Figure 17: Reasons to use delivery apps, by gender and age group – Brazil, November 2019
Figure 18: Pay Per Beer campaign
Apps can create quality seals to appeal to those aged 35+
Figure 19: Reasons to use delivery apps, by age – Brazil, November 2019
Figure 20: iFood Gourmet, iFood Selection, The Best of iFood
BARRIERS TO USE OF DELIVERY APPS
Credit card is the main barrier to the use of delivery apps
Figure 21: Barriers to use of delivery apps – Brazil, November 2019
Men feel more insecure receiving delivery from strangers
Figure 22: Barriers to use delivery apps, by gender – Brazil, November 2019
Apps can offer options to those who live alone
Figure 23: Barriers to use delivery apps, by housing status – Brazil, November 2019
REASONS FOR TRYING A NEW DISH
Brazilians tend to visit the same places and order the same menu items
Figure 24: Attitudes and behaviors – Brazil, November 2019
Social media is more likely to influence consumers in the North region
Figure 25: Reasons for trying a new dish, by region – Brazil, November 2019
Figure 26: Colonel Sanders
Premium ingredients and a detailed description can attract consumers aged 55+
Figure 27: Reasons for trying a new dish, by age group – Brazil, November 2019
Figure 28: FoodStory 3D
ATTITUDES AND BEHAVIORS
Adopting sustainable delivery packaging can be the first step
Figure 29: Attitudes and behaviors – Brazil, November 2019
Figure 30: Uber Eats
There is space to invest in pet-friendly restaurants
Figure 31: Cãolorado beer
Vegetarian options appeal to women aged 35+
Figure 32: Attitudes and behaviors, by gender and age group – Brazil, November 2019
APPENDIX – ABBREVIATIONS
Abbreviations