IKEA to launch 'design workshop' in Nice

Source: Mintel 22-07-2020

Swedish furniture giant IKEA will open its new concept in the centre of Nice this summer. This concept is unprecedented in France and will offer customers the opportunity to design their own kitchen or their personalized storage solutions.

The new 300 sq m space will have experts in “design of complex projects" to support consumers and digital tools will allow them to order any catalogue reference online and have it delivered. Next, the retailer is planning the launch of “Ikea Deco” in rue de Rivoli, in the heart of Paris.