Coop Sweden trials AR game to enhance customer shopping experience

Source: Mintel 16-07-2020

Convenience store group Coop Sweden is piloting an augmented reality (AR) game that aims to make shopping a more exciting experience for customers. The app includes a recipe hunt game that takes users to different parts of the store.

The AR game is currently being tested in two stores, but will be extending to other stores if the trial is successful.