Argos to open new store on Coronation Street as it renews sponsorship

Source: Mintel 17-04-2024

Argos has renewed its headline sponsorship of ITV’S Coronation Street, which will see it set up shop on the famous street. The sponsorship has been extended for another two years. A Sainsbury’s/ Argos store façade will appear within the show for the very first time as the business takes up residence on Victoria Street from this July. The agreement covers licensing, digital and social activation and broadcast, it will also introduce Sainsbury’s bags for life and products woven into the daily lives of the show’s characters.

Sainsbury’s head of campaigns Laura Boothby said: “We hope the new store brings familiarness and fun to viewers watching from home and perhaps see Ken Barlow popping in to Click & Collect a new kettle!”