Morrisons reports strongest like-for-like sales growth in three years

Source: Mintel 28-03-2024

For Q1 2023/24 to 28 January, Morrisons reported a 4.6% increase in like-for-like sales excluding fuel, improving from a 0.1% rise the year before. This marks its seventh consecutive quarter of like-for-like sales improvement.

Total sales excluding fuel grew by 3.9% to £3.9 billion. The grocer also said its key customer satisfaction metrics were "improving strongly", and that its complaints had more than halved during the last 20 weeks.