Boots to offers its most affordable Black Friday deals to date

Source: Mintel 22-11-2022

Black Friday deals will launch at Boots this weekend, the retailer will offer its “most affordable Christmas yet,” with over 18,000 promotions across premium cosmetics, electrical beauty and Christmas gifting ranges and discounts of up to £320. Its managing director Seb James said: “More than half of our Christmas range is £10 and under. I really hope that everybody will come and take a look in our stores and online over the next few days.”

In the lead up to Black Friday weekend, Boots has improved its website to make the customer experience easier online, reducing clicks required to check out by 40%, additionally introducing ApplePay and Klarna. Orders dispatched online are already up 11% compared to last year and operations are prepared to address the influx of orders over this Black Friday weekend.