Rituals teams up with SE International for Asian expansion

Source: Mintel 14-07-2020

The Dutch brand Rituals has partnered with Korean distributor SE International to boost their development in Asia. The partnership is building its business with Lotte Duty Free and The Shilla Duty Free in both physical and online channels.

The beauty and lifestyle company said that its business in Hong Kong had been negatively impacted by political instability then the COVID-19 pandemic but that the company was set to grow rapidly once these issues were overcome.