China Small Home Appliances Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Small Home Appliances China market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Due to COVID-19, the small home appliance market is currently experiencing a slight decrease in retail sales; however, it has also accelerated consumer willingness to upgrade their spending on small home appliances. Their willingness to upgrade can be divided into two parts. Consumers see the home as a reflection of their own personal aesthetic and are putting more emphasis on the smart home concept. In the meantime, design is also important in purchasing premium small home appliances, especially from a male perspective
Written by Roger Shi, a leading analyst in the Household sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Small home appliance is the future growth engine and brands’ focus for entire home appliances industry. With the emerging pursuit on health and lifestyle by consumers, the innovative small home appliances with new function, technology and designs would be more popular in the market. Although the online channel is dominating the small home appliances purchase, the offline stores still matters for choosing products and can provide more enhancing shopping experience to consumers. The smart function is an inevitable trend for small home appliances, brands could invest more in channels and smart home ecosystem to attract consumer.
Roger Shi
Household Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.