China Family Leisure Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Family Leisure – China market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Travel and entertainment spending are forecast to fall by 59.2% and 15.7% respectively in 2020 due to the COVID-19 outbreak. Focusing on the parent-children demographic is important for business recovery, as families’ financial status is improving and leisure spending related to children is more resilient than parents’ own activities. Parenting goals are evolving. More importance is attached to areas beyond academic excellence, such as children’s physical and mental health, character-shaping, hobbies and life skills. These introduce “white spaces” for leisure service innovation.
Written by Saskia Zhao, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Powering children’s leisure activities with learning motivates family leisure spending. ‘Learning’ has been intensively interpreted as knowledge and intelligence building for children, making this a crowded field. Leveraging parents’ passion to engage children in the kitchen and develop art and sport skills are new ‘ingredients’ to watch.
Parenting goals are evolving. Parents are attaching importance to areas beyond academic excellence.
Saskia Zhao
Senior Leisure Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.