China Baby Nutrition Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Baby Nutrition China market, including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Despite a continued shrinking number of newborns, the total baby nutrition market has still achieved positive growth. Wider usage of supplementary foods to offer health functional benefits (ie baby snacks), as well as baby health supplements due to increasing awareness of immunity and gut health management have helped to bolster growth in the market. Buoyed by COVID-19 resulting in a temporary decrease in the volume of imported infant milk formula (IMF) products, this has created favourable market condition for domestic IMF enterprises to increase brand awareness via strong quality assurance.
Written by Catherine Liu, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although continuing to face a declining birth rate, the total baby nutrition market still maintains steady growth, mostly driven by premiumisation in IMF as well as increasing penetration of baby supplementary foods and baby health supplements. Opportunities lie in interactive marketing education for cutting-edge IMF formulae, category expansion to offer various functional baby supplementary foods (eg a mix of both new formula and sensorial stimulation), as well as supplement innovations driven by snack-like format needs.
Catherine Liu
Food & Drink Analyst
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