US Evolving eCommerce: Vitamins, Minerals & Supplements Market Report 2020
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“The VMS ecommerce market is benefiting in a number of ways in 2020. The overall VMS market has been on a steady upward trajectory for many years, and consumer reliance on these products to support both physical and mental health makes them even more valuable as the COVID-19 pandemic continues. The pandemic has also expedited growth of online shopping overall, and this trend is likely to continue in the longer term as consumers come to rely on the convenience of avoiding in-store shopping. It is critical for VMS brands and retailers to adapt and offer consumers the seamless online experience they crave, or risk being left behind.”
– Karen Formanski, Health and Nutrition Analyst
This Report looks at the following areas:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.