US The Future of Live Events Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the U.S Future of Live Events , including the behaviors, preferences and habits of the consumer.
Prior to March 2020, the US live events market was strong, driven by stable attendance and rapidly rising ticket prices. Once the lockdown period started, however, in-person live events ground to a halt, and most consumers remain concerned about the health implications of attending an event in person. Livestreamed feeds of events and performances have emerged to fill the void in the absence of in-person theater, comedy and concerts. As the reemergence stage of the pandemic continues, both in-person and virtual events will need to innovate to keep fans engaged and willing to pay for tickets.
Read on to discover more details or take a look at all of our US Leisure Time market research.
Written by Kristen Boesel, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The COVID-19 pandemic marks a turning point for live events. For most consumers, attending an event or performance in person is off the table until they can be sure their health will not be put at risk. In a matter of months, livestreamed performances have evolved and so have consumers’ expectations for quality and interactivity. Streaming and ticketing platforms will battle it out in the re-emergence period as virtual events continue to be a way of life, but for virtual events to remain viable post-pandemic, they must offer a digital experience that the ‘real world’ cannot.
Kristen Boesel
Senior Lifestyles and Leisure Analyst
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