US Household Surface Cleaners Market Report 2020
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Household Surface Cleaners – US market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Never before have household surface cleaners experienced this
level of attention and popularity. Cleaning has become one of the
essential ways of preventing disease-causing germs, benefitting
every segment as these products have become a vital part of
consumers’ survival strategy. As long as the virus still poses a
risk, consumers will continue to focus on home hygiene and germ
elimination, sustaining demand for disinfectants while the less
versatile and more labor intensive smaller segments, like furniture
polish, will once again be challenged to prove value in the home,
particularly amid a recession.
Written by Rebecca Cullen, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
It is rare that household cleaning products have been deemed such a popular topic of conversation. Yet that is one of the outcomes of the COVID-19 health crisis that has maximized time spent at home and generated consumer enthusiasm toward cleaning and home hygiene. Growing safety and financial concerns, and changing values have spurred shoppers to clean and shop the category differently than they have in years past, and many consumers are likely to stick with these newfound behaviors and alternatives.
Rebecca Cullen
Household Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.